2014 online presence: social media in health care, presentation to emerging health leaders

EHL ONLINE PRESENCEAPRIL 24, 2014

Paul W. Gallant, CHE, PhD(c), MHK, BRec (TR)

President, Gallant HealthWorks & AssociatesSpecialist Consultant

Website: www.GallantHealthWorks.com Twitter: @HealthWorksBC

LinkedIn: http://www.linkedin.com/in/paulwgallantSpecial Thanks to Belinda Chen for her assistance

OVERVIEW

Context: About you – your Twitter handle if applicable

Your experiences with social media

The GAP: Health care Vs Social Media Lessons learned social media current trends different types of social media what works best for me tips on how to use SM effectively social media for the job hunt

Discussion & questions

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ABOUT YOU

Recently encountered the health system or health issues yourself or a family member/friend did?

Use social media as a formal part of your current job?

Know the key health care system(s) challenges

Ever plan on changing a job, location of work, meeting new people?

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GOOGLE YOU

you will probably or hopefully find that the first entries that come up are Twitter profile, LinkedIn profile, Facebook page & professional profile

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A BUSY WORLD

Source. http://blogs.usembassy.gov/germany-forthepeople/social-media/

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Health Values Social Media Values

Risk averse Risk taking

Information from authoritative sources

Network Reputation

Privacy and security regulated Anyone can publish anything

Data tightly controlled Information freely distributed

Tight intellectual property Use licenses with few restrictions

Social Media is “Disruptive”Edward BennettDirectorWeb / Communications TechnologiesUniversity of Maryland Medical System

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Source. http://cardinalwebsolutions.com/blog/social-media-trends-for-2014

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TOP TRENDS SM IN HEALTHCARE

Patient engagement – patients say that SM affects their choice of provider in some way

Do It Yourself Health Sites – More patients are taking a do-it-yourself approach to their treatments & looking to connect with sites that can offer guidance.

“Edutainment” sites - growing trend of online sites that offer health & wellness tools or “edutainment.”

Predicting Trends – The next big thing will be predictive analytics. Healthcare providers will be able to use people’s conversations online to predict large scale health events, like flu outbreaks. Health systems will be better able to prepare with staffing and supplies before their clinics become swamped with sick people.

Listening more: With more ways to communicate than ever, it’s important for healthcare providers to take the opportunity & listen to what their patients are saying.

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OVERVIEW OF #SM

https://www.youtube.com/watch?v=1pahLo5TTy4

Watch This…..

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GROUPS ON LINKEDINRELATED TO HEALTHCARE (SAMPLE)

BRIDGE THE GAP

Build Relations

hips

Connect Communities Using

A Successfu

l & Informed

SM Strategy

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CREATING COMMUNITY“HCSMCA” VIA COLLEEN YOUNG

Sample of Health Care Social Media Canada moderators | Design by @AlainaBCyr Extracted from #hcsmca infographic  Sept 2010 to Oct 2012: Used by permission.

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CANADA HEALTH & HEALTHCARE CONSULTANTS - LINKEDIN 5+ YEARS EXPERIENCE

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CREATE VALUE & INTEGRATE NETWORKS EXAMPLE: PAPER.LI

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TWITTER: JOIN A LIST LET SOME ELSE DO SOME OF THE WORK FOR YOU

TURN TWITTER INTO A POWERFUL JOB SEARCH TOOL

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So what are just some of the high-level benefits of bringing a social media strategy into the job search mix?

BEYOND LINKEDIN: LEVERAGE THE POWER OF SM (PART 1) BY DANA LEAVY

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1. CREATE MORE ……………………..REACH

Social media gives employers a place to find & engage with you based on criteria that’s of interest and value to others (them vs you).

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2. MEET THE PROFESSIONAL STANDARDS

Platforms like LinkedIn are considered a professional standard & a key component of your online brand presence.

Google+ is following suit presenting your work to potential employers and clients.

These days, an online portfolio that’s easy to access in one click is essential.

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3. TELL A STORY

Twitter is a great way to reach out and connect with peers in your field, and build more visibility around your industry-relevant blog.

Helping you tell a story about your career: way more impactful than a formalized list of experience & skills (that’s important too).

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4. TAKE ADVANTAGE OF SEO SEARCH ENGINEOPTIMIZATION

The bigger a presence you have, and in the most appropriate places, the likelier you are to be found by those searching for qualified candidates in your field.

Being on the larger networks will boost your search optimization as well.

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MARKET: SKILLS & EXPERTISE

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#HASHTAGHTTPS://WWW.YOUTUBE.COM/WATCH?V=57DZAMAOUXA

Click here to access this YouTube Clip or cut/paste the link below into your browser.

https://www.youtube.com/watch?v=57dzaMaouXA

HEALTH CARE & SOCIAL MEDIA

“There is currently widespread

discussion among health care professionals, academics,

social media observers and the

public about how social media can

and should be used in health care.” CMA 2011

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EXCELLENT RESOURCE

STRATEGY

Where am I or where are we now (my organization)

Where do we want to be?

How do we get there?

How do we know when we are there?

How do we know an improvement is an improvement or a change is a change?

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EXAMPLES RELATIONSHIP STRATEGIES: LINKEDIN GROUPS

A few of mine:

Join, create & connect a pan-Canadian online network of experienced health leaders, health professionals as a resource

Create a safe environment to build relationships

Have polling pool to bounce ideas off & inform decisions

Person-centred health focus

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Source. http://infographicaday.com/social-media-checklist-daily-reminder/

LESSONS LEARNED

Build relationships not just followers

Set realistic goals

Make strategic choices to manage limited resources: time commitment

Encourage positive conversation

Continue to use tech to manage efficiencies (HootSuite, TweetDeck)

Seek feedback

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Results Social Media Strategy

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THERE’S A LARGE GAP BETWEEN THOSE WHO PROMOTE SOCIAL MEDIA'S USE & HEALTH CARE ADOPTION OF SOME TOOLS…

Response Chart Percentage

Count

Agree Strongly 38% 20

Agree Somewhat 48% 25

Disagree Somewhat 8% 4

Disagree Strongly 0% 0

Unsure 2% 1

Other, please specify: 4% 2

Total Responses 52

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POLL: ADVICE TO IMPROVE THE QUALITY OF HEALTH CARE

Leverage existing on-line communities where possible

Build bridges & not divides.

Meet health leaders/policy makers part-way & understand their world

Let everyone rate any healthcare provider

Consider SM as a new communication tools & use appropriately

Use it to engage with & create positive health care experiences for all BC.

Treat it like another communications channel (i.e. same process for approvals, uses etc.)

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POLL: ADVICE CONT’D

Get physicians onboard

Advice to health care pros: learn Twitter & discipline yourself to 30 mins a day. To health care orgs: develop a SM strategy & use it

Encourage staff to use their devices in a professional manner when caring for patients & in view of health care users

Older leaders in the field need to not only embrace but be open-minded & learn how useful social media can be in the work place

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ADVICE CONT’D (GHWA POLL)

Link its goals with corporate strategy.

use narrative reporting, it's easier for community members to understand high level changes/decision making

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ADVICE CONT’D (GHWA POLL)

Organizations need to work it into work plans, evaluations, outcomes etc. & not just have it as an 'extra’

Listen to the frontline staff they have the best ideas

Let's think about how we can better help our colleagues and learn through each other's mistakes.

Don't rely on it, it really isn't as pervasive as we all seem to think.

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RESOURCES

BSPSQC

Change Foundation (Toolkits)

BCPSQC Social Media Bootcamp

Including Paul Gallant HERE (SlideShare)

Canadian Medical Association

On Twitter @hcsmca @hcsm

#hcsmca #HCLDR #CdnHealth Hashtags

LinkedIn Groups: EHL, CCHL, HCSMCA,

CHHC, PCH, Health Care Leaders…

Mayo Clinic

www.GallantHealthWorks.com

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BE YOURSELF &BE KIND ON SOCIAL MEDIA & IN LIFE

Discussion, Questions & Feedback Time

Email: info at GallantHealthWorks.com