2014 media kit - seed world
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2014media kit
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
2014 MEDIA KIT
The main focus of Seed World has always been—and continues to
be—directly reaching seed companies and retailers in the United
States. We’ve spent years—97 years to be exact—building a solid
foundation of knowledge of this target audience and the industry.
With tailored, seed-focused content, Seed World is specialized
media which provides unparalleled value to the industry, our
readers and our advertisers. Our content is comprised of far more
than just articles: it’s a total package that fuses current issues with
compelling analysis in addition to an array of digital offerings that
take our audience to the heart of the stories that matter. With a
steady year-over-year increase in readership, Seed World has proven
that it is not only a highly relevant, but indispensable information
source for the industry.
Both the seed industry and world of communications are changing
at a rapid pace, and that’s why Seed World is committed to being
a multifaceted media platform: web, magazine, mobile and video
provide multiple channels through which to consume practical
information, ideas and solutions that matter to your business.
It’s no surprise that digital and mobile media are swiftly growing
methods of consuming information—which is why we’ve expanded
our focus to place significant emphasis on these delivery mediums.
Our digital platforms extend our reputation of reliability and for
delivering relevant news and eye-catching design to the web as well
as mobile devices, where you can find content from our magazine as
well as video archives, breaking news and current events.
With the SeedWorld.com website, Seed Week digital newsletter and
Giant Views of the Industry video interviews, Seed World has made
a point of touching on every aspect of digital media to bring you the
issues as they affect your business—and your bottom line. We find
it interesting that while consumption of digital media is increasing,
demand for the Seed World print magazine is not declining, which
confirms continually increasing audience engagement.
Successful advertisers understand just how important it is to utilize
an integrated approach, and the multiple channels offered by Seed
World Media represent a proven opportunity for increased success
and market penetration.
Visit SeedWorld.com to get a flavor of what the digital world means
to us.
Shawn Brook
publisher, Seed World
sbrook@issuesink.com
seedworld.com
C e l e b r a t i n g a S t a ’ S 1 3 0 th a n n u a l C o n v e n t i o nJune 2013
seedworld.com
Protecting Pollinators
LLP Seed PoLicy
emerging Seed marketS
trade barriers
Fighting Herbicide resistant Weeds
Trait Pipeline and Education Efforts
PatentexPiration
is the industry prepared?
seedworld.com
7 StepS to building
SuStainable partnerShipS
Jim Whitt Stop planning and
Start pioneering
brand equity Case studies
January 2013
IPSA’s 24th Annual Conference: Riding foR the BRand
product poSitioning
Get It RIGht
keeping up With corn traitS
Selling Seed and Social media
What’s your roe?
seedworld.com
February 2013celebrating asta’s 52nd Vegetable and Flower seed conFerence
vegetable venture
RR1 Soybean Patent exPiRation What to tell groWers
GauGinG Consumer
DemanD
What are industry leaders saying about the development and release of Ge vegetables in north america?
oRnamental oveRhaul
Floriculture industry status
honey bee health
nPGS Keepers oF diversity
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
AUDIENCE PROFILE
Management Roles 3,871
Owners 1,865
Agronomists 1,594
Sales & Marketing 1,265
Research & Development 1,391
0
Total Circulation: 9,100+
Seed Companies 3,918
Government 306
Universities/Libraries 606
Laboratories 479
Breeders 565
Retailers/Wholesalers/Brokers 4,092
500 1000 1500 2000 2500 3000 3500 4000
READERSHIP BREAKDOWN
*All members of the American Seed Trade Association, Independent Professional Seed Association, Western Seed Association, Pacific Seed Association, Atlantic Seed Association and Texas Seed Association receive copies of Seed World.
READERSHIP PROFILE
12%13% 16%
41%
18%
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
EDITORIAL CALENDAR
DECEMBER 2013 SPECIAL DISTRIBUTION DEADLINEBig Ideas• Giant Views of the Industry• Future of plant breeding • Framing future discussions in seed • Advances in soybeans and corn • Pest resistance to Bt crops: update• Seed treatments: new products, research etc.• Corn dust research consortium• Precision ag and data• Protecting Pollinators: Part IV
• ASTA CSS Conference & Seed Expo December 10-13, 2013, Chicago, IL
Booking: October 18, 2013Artwork: October 25, 2013
JANUARY 2014 SPECIAL DISTRIBUTION DEADLINETechnology Showcase• Equipment case studies: new equipment and technology spotlights• New technologies and developments in breeding • Developments in seed testing • Gene busting• Negative cross-resistance to defeat herbicide resistant weeds • Protecting pollinators: Part V
• IPSA Annual Conference January 2014
Booking: November 14, 2013Artwork: November 21, 2013
FEBRUARY 2014 SPECIAL DISTRIBUTION DEADLINEFlower and Veg Spotlight • New varieties• Breakthroughs in the veg industry• Floriculture industry report• Organic Seed Sector• National Seed Health System• Phytosanitary updates
• ASTA Vegetable and Flower seed conference 2014, January 25-29, Monterey, CA
Booking: December 6, 2013Artwork:December 13, 2013
INTERNATIONAL EDITION 2014 SPECIAL DISTRIBUTION DEADLINE• International Seed Federation 2014
World Seed Congress, May 26-28, 2014
Booking: April 18, 2014Artwork:April 25, 2014
JUNE 2014 SPECIAL DISTRIBUTION DEADLINERegulatory Roll Call• Patent expiration: Update on the Accord and GEMMA• Coexistence: progress and challenges• Synchronous approvals• Intellectual Property Rights and the seed industry: issues, challenges and progress• Labeling requirements and GMOs• GM wheat in the US• Hybrid wheat and the US• A look at UPOV and US PVPO: what is required to keep these systems technically
current in all aspects
• ASTA’s 131st Annual Convention Indianapolis, June 11-14, 2014
Booking: May 2, 2014Artwork:May 9, 2014
SEPTEMBER 2014 SPECIAL DISTRIBUTION DEADLINEGermplasm Grab Bag• Effects of the European ban on neonicotinoids• Genetic enhancement of maize program• Update on FAO germplasm initiatives• How are the International Treaty on Plant Genetic Resources and the Convention
on Biological Diversity managing genetic resources and making them available to breeders?
• European Seed Association Annual Meeting, October 2014, Brussels, Belgium
Booking: July 18, 2014Artwork:July 25, 2014
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
LEAD GENERATION
To submit a news release to be included in Seed Week, email us at news@issuesink.com.
@
The magazine for the U.S. seed industry that delivers real marketing, lead generation and custom media solutions for today’s innovative businesses supplying products and services to this lucrative 12 billion dollar market.
With information, advice and ideas covering virtually every business aspect of the U.S. seed market, Seed World is read by owners, presidents and CEOs to help them run and grow their businesses. Seed World is dedicated to creating custom solutions to help marketers reach this engaged audience of decision-makers, who are in the market for products and services to help grow their companies.
WEBSITE
A regular information portal and destination for decision-makers in the U.S. seed industry, SeedWorld.com delivers an information-rich online platform that offers marketers a proven and cost-effective way to deliver their message 24/7/365. Drive your marketing efforts and ROI with an integrated solution on SeedWorld.com and enhance your business development efforts as decision-makers seek out your products and services online.
KEY ONLINE METRICS
7-8 average views per visit7.4 min average time spent on site61% regular return visitors90.5% of all site visitors watch Giant Views of the Industry
SEED WEEK
Staying on top of the ever-changing seed industry, Seed Week delivers the latest American and international seed industry news as it affects your business: company mergers and acquisitions, research breakthroughs, industry personnel changes, new products and equipment news delivered to 5,000+ subscribers via e-mail.
Written by the editorial staff of Seed World, Seed Week is a weekly synopsis of news, views and breakthroughs.
Sponsorship Includes:• Linked company logo on Seed Week• Up to 4 advertising positions within the newsletter• Linked company logo on the Seed Week page on
SeedWorld.com
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
View our Giant Views videos at SeedWorld.com.
LEAD GENERATION
STORY OF THE WEEK
Story of the Week is a weekly featured article sent via e-marketing to our Seed Week online distribution list of 5,000+ seed industry professionals. It includes a small paragraph of a story from the current issue of Seed World. Readers must click through to the full article in the online version to read the remainder of the story. Seed World’s Story of the Week is currently recording an average 19.18% click rate and a 24.65% open rate.
Sponsorship Includes:• Linked company logo on each edition• Up to two additional advertising positions on each edition• Advertisers receive unlimited copies of each story for
personal distribution
GIANT VIEWS OF THE INDUSTRY
A streaming video segment on SeedWorld.com that offers 4-5 sound bites on different topics from leaders in the seed industry (new interviews are posted monthly), Giant Views of the Industry is receiving a tremendous amount of traffic. Divided into one- to two-minute segments and titled for easy selection of a segment of interest, Giant Views helps the industry better share ideas and observations.
#1 viewed segment on SeedWorld.com
Sponsorship Includes:• Linked company logo on Giant Views page of
SeedWorld.com• Linked company logo on the Giant View of the Week
e-newsletter
CUSTOMIZED SOLUTIONS
Direct MailTake advantage of targeted direct mail to the Seed World distribution list. We recommend performing a direct mail drop between magazine publication months to create consistency and lift response rates.
Custom Email Marketing Expand your reach with Seed World buyers and connect with new customers via our custom email marketing service. Custom Landing Page/Microsite DevelopmentCustom landing pages and microsites are powerful tools to generate leads and capture more sales into your pipeline. Let our team of designers create the perfectly targeted piece for your marketing outreach initiatives.
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
AD SPECIFICATIONS
PRINT GUIDELINES
TRIM SIZE FULL BLEED LIVE AREA
DPS 16.5” x 10.875” 16.75” x 11.125” 15.375” x 9.875”
Full Page 8.25” x 10.875” 8.5” x 11.125” 7.125” x 9.875”
1/2 Page DPS 15.37” x 4.75”
2/3 Page 7.1” x 6.58”
1/2 PageHorizontal 7.125” x 4.75” Vertical 3.5” x 9.875”
1/3 PageHorizontal 7.125” x 3.25” Vertical 4.75” x 4.75”
1/4 PageHorizontal 7.125” x 2.375” Vertical 3.5” x 4.75”
Premium Positions
Inside Front/ Inside Back Cover
8.25” x 10.875” 8.5” x 11.125” 7.125” x 9.875”
Outside Back Cover 8.25” x 10.875” 8.5” x 11.125” 7.125” x 9.875”
1/2 Page DPS on the Table of Contents
15.3” x 4.75” 15.55” x 4.875” (no bleed on top)
Please follow the provided size formats and ensure your ad is in RGB colour format. Your resolution should be set to 72dpi and have a maximum file size of 40KB. All rich media formats must cease after a maximum of 15 seconds. For Flash media formats, a maximum size of 60KB (on initial load) is permitted.
*Submit artwork as .jpg, animated .gif or
Flash file (.SWF). (Please send an animated
.gif along with any Flash formats.)
*All print files should be submitted in a press-ready PDF format. Please ensure that your ad is in four-color process and that all images and fonts have been embedded into the PDF file. All of your images should have a 300 dpi resolution. Any full-page ads or double-page spreads must have a 1/8” bleed on all sides with crop marks.
For information on standard and premium ad specifications please contact us at: production@issuesink.com.
PRINTING SPECS
DIGITAL SPECS
ONLINE GUIDELINES
AD SIZE FILE SIZE ANIMATION LENGTH
Leaderboard 728 x 90 pixels 40KB 15 sec.
Medium Rectangle 300 x 250 pixels 40KB 15 sec.
Beltway 400 x 60 pixels 40KB 15 sec
Digital Flip Book (Include an .eps logo)
300 x 250 pixels 40KB 15 sec.
Skyscraper 300 x 600 pixels 40KB 15 sec.
Button Ad 160 x 100 pixels 40KB 15 sec.
Bottom Beltway 400 x 60 pixels 40KB 15 sec.
Giant Views Exclusive Medium Rectangle
300 x 250 pixels 40KB 15 sec.
Article Exclusive Medium Rectangle
300 x 250 pixels 40KB 15 sec.
E-NEWSLETTER GUIDELINES
AD SIZE FILE SIZE ANIMATION LENGTH
Full Banner Ad 468 x 60 pixels 40KB 15 sec.
Wide Skyscraper Ad 160 x 600 pixels 40KB 15 sec.
SeedWorld.com | T: 877-710-3222 E: MARKETING@ISSUESINK.COM
CONTACT US
ADVERTISING INQUIRIES
Craig Armstrong Vice President, Business Development carmstrong@issuesink.com 204-272-2595
Hiten Shah Account Manager hshah@issuesink.com 204-477-8183
Sam Mostafa Account Manager smostafa@issuesink.com 204-480-9048
Shawn Brook President sbrook@issuesink.com 204-480-4958
EDITORIAL INQUIRIES
Julie Deering Editor jdeering@issuesink.com 204-453-1965 ext 815.
SUBSCRIPTION INQUIRIES
Circulation Desk subscribe@issuesink.com 204-453-1965
PRODUCTION INQUIRIES
Production production@issuesink.com
MARKETING AND COMMUNICATIONS INQUIRIES
Adria Grewal Marketing Manager agrewal@issuesink.com 204-453-1965 ext. 811
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