2014 ee marketing preview - bpa.gov...2014 ee marketing preview introduce “save the power”...

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

2014 EE Marketing

Preview

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

2014 EE Marketing Preview

Introduce “Save The Power” campaign

Preview the Commercial Marketing Toolkit

Review the Residential Marketing Toolkit

Example from Justin H @ Mason PUD 3

Upcoming Marketing Materials currently in

development.

Gather feedback and requests

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Save The Power

Promote smart power strips in a

commercial setting to your customers by

increasing product awareness, educating

end-users on installation, and

communicating available incentives.

Direct mail, email, and print collateral

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Folder

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Folder

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Folder

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Brochure

Front/Back

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Brochure

Inside

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Extras

Posters

Sticker Sheets

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Bill Inserts

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HTML Email Templates

Email Templates will also be available for utilities to customize and use at their discretion.

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Additional Resources

We are working to provide utilities access

to HTML code to add an informational

webpage to their own websites.

All marketing resources will be available

online by early March as part of the

Commercial Marketing Toolkit

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Commercial Marketing Toolkit Preview

Developing a suite of marketing resources

to target commercial end-users.

Starting with…

Smart Power Strips LED Lighting Generator block

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Canopy Lighting

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Parking Lot Lighting

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Security Wallpack Lighting

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Retail Lighting

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Restaurant Lighting

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Engine Generator Block Heater

Customizable Promos

Need Help Customizing? Contact Us

• We can help…

– Update color palates

– Insert logos

– New images

– Customize copy

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Residential Marketing Toolkit

HVAC Weatherization Water Heating

• BPA wanted to leverage our regional marketing work

to support our customers

• Reaching out to utilities, we discovered demand for:

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Water Heating

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HVAC

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Weatherization

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Multiple Formats Available

HTML Email Bill Inserts One Page Communication

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Request Customization

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Where can I find these wonderful materials?

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Mason PUD Example

Sign v1

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Mason PUD Example

Sign v5

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Mason PUD Example

Sign v6

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Mason PUD Example

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

In Development…

Agricultural Sector Promos

Growing stock photo library

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Agricultural Marketing

Marketing

Deliverables

VFDs SIS Irrigation Hardware LEPA Custom Projects

(dairies, wineries, lighting)

Raw Assets and

Templates

Copy library* X X X X X

Market Ready

One-page flyer X X

X

X X

Email X

X

Print Advertising X X

X

Web banners X X X X

* Copy/message library includes headline and body copy of short, medium, long length for collateral; web

content.

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Stock Photo Library

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Requests for specific materials?