20131029 splashmaps at #geomob london

#geomobOctober 2013David Overton

david@splashmaps.net

Maps designed for the REAL outdoors

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

WHO IS SPLASHMAPS?

Our Brand

• About simple, practical navigation• About the REAL outdoors• About exploiting trends in Data• About Innovation in product & service design

A design challenge…

Thanks Garmin!

The Medium

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

Challenges of a REALoutdoor spec.

• Ink + Materials (Faux Silk, Satin, Polyester etc.)

• License for 1:25k Raster• Data Integration & Styling

for Open Data (OS, OSM, LA)

• Map and Key physical design

Challenges of getting it known!

• PR– Reviews– Radio– TV– Internet– Social Networks– Events

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

What we’re looking for from investors

Great following, broad distribution

• Participating• Prizes• Retail presence• Tie-ins• Awards• Dedicated events

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

Our Ambitions and PlansOur Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world.

We achieve this over a 5 year period:2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map.2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets2016 – Fully global, flexible displays2017 – Majority of income from advertising, white labelled services and licensed content

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

“Make-a-Map” – Custom Map

• Using an Innovation voucher and local talent• Mass Tailoring – Suits you?• 1:25k Raster initially

ContentWhat’s a SplashMap?

How did we get started?

What have we learnt

What we’ve achieved

Preparing for the next stages

Our latest launch

Can you get involved?

ADVANCING - WITH YOU?

Optimising our workflow

www.splashmaps.co.uk

Easy Win?

Conclusions

• We’ve started well• We face the chasm• We have tailored a strategy • We’re looking for help– Financial– Skills– Contacts– Updates

Contacts

• david@splashmaps.net• @splashmaps• www.splashmaps.net

Videos

• BBC on SplashMaps funding– http://youtu.be/fwMw4OyWrjM

• Our latest video– http://www.youtube.com/watch?v=z0YKwt5LO0o

• Man washed wee off map– http://www.youtube.com/watch?v=fWSYYDhzrA0