20131028 techniques of addictive games

Mr.Mean Sriwilairit 53270336

Techniques ofTechniques ofaddictiveaddictivevideo gamesvideo games

Mr.Mean Sriwilairit 53270336

Introduction

• Games are fun• People need some fun

• People are addicted to it

• Quit playing games looks easy• But for players, it’s NOT

• Behind hours of fun playing,there are financial, reputation,

advertisement of the games’ firms

• They try to develop games• And lure more customers

• Anyhow..

Introduction

• Games are fun• People need some fun• People are addict to it

• Some games are really fun• But some are actually NOT..

Introduction

• Some games are really fun• But some are actually not..

• But people still play them• They are addicted

• Let’s see how they’re addicted

Additional component to set the player in their products

Real game component that makethe game fun

Games are NOT games

Content Preview

curiosity cities

functions new

try unlock

episode adventure

worlds cliffhanger

situation case

curiosity cities

functions new

try unlock

episode adventure

worlds cliffhanger

situation case

curiosity cities

functions new

try unlock

episode adventure

worlds cliffhanger

situation case

curiosity cities

functions new

try unlock

episode adventure

worlds cliffhanger

situation case

curiosity cities

functions new

try unlock

episode adventure

worlds cliffhanger

situation case

curiosity cities

functions new

try unlock

episode adventure

worlds cliffhanger

situation case

Story&

Exploration

• Players like to knowwhat will happen next

• Players follow the story andplay in order to know it

• Players like to knowwhat are there in different parts

• Players wonder of secretsand want to unveil them

• Players like to trynew modes in the game

• And also everythingthe game has offered

High scores

record global

time competition

break perfection

fast best reward

fame god win

High scores

record global

time competition

break perfection

fast best reward

fame god win

High scores

record global

time competition

break perfection

fast best reward

fame god win

High scores

record global

time competition

break perfection

fast best reward

fame god win

High scores

record global

time competition

break perfection

fast best reward

fame god win

High scores

record global

time competition

break perfection

fast best reward

fame god win

Challenge&

Achievement

• Best old trick:Aim for highest score

• More trick:Aim for highest score

locally or globally

• People cannot resist tohave a challenge

[explicit / implicit]

• Games provide achievementsystem to make players interest

to complete them

• People repeat doing themto achieve their satisfaction

• People repeat doing themfor self-betterment

Level quest

character xp

upgrade list task

world experience

improve top

privilege status

Level quest

character xp

upgrade list task

world experience

improve top

privilege status

Level quest

character xp

upgrade list task

world experience

improve top

privilege status

Level quest

character xp

upgrade list task

world experience

improve top

privilege status

Level quest

character xp

upgrade list task

world experience

improve top

privilege status

Level quest

character xp

upgrade list task

world experience

improve top

privilege status

Rank&

Mission

• Leveling techniqueis a basic gamer magnet

Level-up techniques

• People start to hit monsters,pressing buttons

until level up or ranking up

• Games provide reward afterplayers accomplish levels or tasks

• Players increase their levels tohave stronger characters

• Players like to add improvingcharacters to their real life task

• Missions, Sub-missions,Side missions, objectives, quests

are keeping us worried about

There always something else that needs to be

done…So, there’s always a reason to

just keep playing

Skinner Box

Are some games intentionally designed to keep you compulsively playing even when you

are not enjoying it?

promotion limit

daily weekly

update free item

offer timely

collectible gather

reward obsess

promotion limit

daily weekly

update free item

offer timely

collectible gather

reward obsess

promotion limit

daily weekly

update free item

offer timely

collectible gather

reward obsess

promotion limit

daily weekly

update free item

offer timely

collectible gather

reward obsess

promotion limit

daily weekly

update free item

offer timely

collectible gather

reward obsess

promotion limit

daily weekly

update free item

offer timely

collectible gather

reward obsess

Limited&

virtualgoods

• Limited in everything

• Events in the game fora limited time

• People treat in-game collectiblesas their valuable• Digital reward

• People press buttons repetitivelyto collect their coins

• Updating of games needsubscription

• Some techniques arerelated to financial advantage

• Arouse players to pay

Additional:

• Effort and rewarding connectionof games is clearer than in real life

• Game is for mental escape

• Game delivers moresense of accomplishment

“The worst thing a kid can say about homework is that it is too hard. The

worst thing a kid can say about a game is it's too

easy.”Henry Jenkins

Summary

• Games are okay

• Depends on views whetherit is danger or impact

• Know their technique, then hook it up

Q&A

References

http://www.gamesradar.com/top-7-tricks-that-make-video-games-highly-addictive

By Matt Cundy @gamesradar.com

http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted.html

By David Wong @cracked.com