2013 year in_review-

2013 Year in ReviewJoanna Helms – President, WCDA

February 27, 2014

2013 Year End Review

MARKETING

MARKETING EFFORTS

Mount Olive Shell Building Microsite

MARKETING EFFORTS

PLACEMENT:WINDOWS OF WAYNE

PRINT ADVERTISING

MARKETING EFFORTS

PLACEMENT:MOUNT OLIVE TRIBUNENC Pickle Festival Edition

PRINT ADVERTISING

SOCIAL NETWORKING

500+ Connections

206 Likes

500 Followers 1,859 Views

STRATEGIES

BIO CONFERENCE

NORTH CAROLINA’S EASTERN REGION

NC DEPARTMENT OF COMMERCE

STRATEGIES

MISSION TRIP TO TORONTO14 COMPANY TRIPS

LEAD GENERATED CONFERENCE CALLS20 CONFERENCE CALLS

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT COMMITTEE

WORKFORCE

NOTABLES

WAYNE COUNTY NAMED FIRST CERTIFIED WORKREADY COMMUNITY

IN NORTH CAROLINA

NOTABLES

Wayne County reached12,000 CRCs Awarded!

23.3% of labor force

EVENTS

Industry Leaders Luncheon – April 2013

Anna MangumSpecialist, E3 Program

Wayne County Chamber of CommerceHot Topic Forum – “Economic Development”

NOTABLES

Dr. Mike WaldenEconomist, NC State University

INITIATIVES

Executive RoundtableSPX Transformer Solutions

Wayne County Industry CelebrationGolf Tournament

EVENTS

2013 Industry of the Year

Wayne County Industry CelebrationAwards & Reception

EVENTS

Transformer Solutions

NETWORKING

LOCAL PARTICIPATION

• Wayne County Human Resources Association• Wayne County Brownfields Committee• WORKS Steering Committee• Wayne County Chamber of Commerce• Leadership of Wayne County Board of Regents• Military Affairs Committee• Wayne County Transportation Committee

STATE & REGIONAL PARTICIPATION

• North Carolina’s Eastern Region–NCER State of the Region– Economic Developers Advisory Group

• North Carolina Economic Developers Association–NCEDA Annual Conference–Legislative Reception

• Neuse River Development Authority –Board of Directors

• Biotech in ENC Advisory Committee

NOTABLES

H.F. Lee Plant Dedication – April 2013

NOTABLES

Brownfields Annual Conference

NOTABLES

Wage & Fringe SurveyCapital Associated Industries

• 60% participation locally• 5 regional partners

RECRUITMENT

RESPONSIVENESS

Inquiries/RFI

43Client Visits

ANNOUNCEMENTS

ACX Pacific Northwest

38 Jobs$4.7 Million Investment

RETENTION

ACTIONS

Projects/Issues Addressed17

Companies Visited53

Contacts126

EXPANSIONS

$1 MILLION INVESTMENT

29 JOBS ANNOUNCED

$9 MILLION INVESTMENT

20 JOBS ANNOUNCED

EXPANSIONS

$4.1 MILLION INVESTMENT

77,000 SF production/warehouse space

EXPANSIONS

Jobs655

Investment$44.8 MILLION

Companies33

EXPANSION

20131Year End Review

CLOSURES

GODWIN DOOR

Announced Total Jobs Lost = 10

2013 SUMMARY

New Investment - $44,762,000

Net New Job – 655

Jobs Lost – 10

Jobs Created – 665

2012 SUMMARY

UNEMPLOYMENT

Unemployment Rate

2012- 9.02013 – 7.0

$251,000Received

73 Investors

2013 SUMMARY $

$$$$$$$$$

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Impact Wayne

Sponsorship

Farm Rent

Option Payment

› Impact Wayne

› Sponsorship

› Farm Rent

› Option Payment

2013 Special Account DepositsTOTAL $271,683

Impact Wayne92.39%

2013 Special Account ExpendituresTOTAL $175,922.97

WCIC Expenses

Product Development

Marketing

Contracted Services

Special Initiatives & Admin

Impact Wayne Campaign

Project Assistance

Wayne Co. Tax Collector

0% 5% 10% 15% 20% 25% 30% 35% 40%

2013 Special Checking Account Summary

Beginning Balance

$411,862

Deposits$271,683

Expenditures(175,922)

Ending Balance$507,622

2013 Special Account Total Bank Assets

Special Account(Checking)$507,622

Special Account(Savings)$86,613

Special Account(CDs)

167,483

Total Assets$761,718

Mid Plan Assessment

• Favorable Feedback• Most Investors “Very Satisfied”• Continue Communication• Stay the Course

2014 FORECASTING

COMPANIES

EXPANSIONS

COMPANIES

ANNOUNCEMENTS

ACME 40 jobs

Eaton, Bussman Division

CLOSINGS

123 Jobs

EXTERNAL MARKETING CAMPAIGN

EXTERNAL MARKETING CAMPAIGN with 310 LTD

2014 marketing efforts will focus on lead generation follow up

Targeted Outreach

Follow up on 25 identified new prospects

Geographic Mission

10 F2F meetings with pre-screened, qualified leads

Strategic Plan YR 4 (2014)• Product Development

• Education & Workforce Development• External Marketing & Recruitment

• Retention & Expansion• SJAFB

• Investor Relations & Development

2013 year in_review-

course2013 year end

marketing2013 year end

workforce2013 year end

events2013 year end

networking2013 year

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summary2013 year end

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