2013 p2p fundraising study data, insights and trends you can use
Post on 07-May-2015
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Let’s talk P2P!
Amy BraitermanBlackbaud@abraiterman
Great Info #P2PStudy
Nancy PaloBlackbaud@fundraising101
What’s in the Study
Three Year Trends
Population & Revenue
Participant Categories
• Self Donations• Participating Donor• Fundraising Self Donor• Non-Self Donors
• Email Senders• Average Email Sender• Super Email Sender • Non-email senders
• Team Performance• Team Captain• Team Member• Individual
• Fundraisers & All Participants• Fundraisers
• Good Fundraiser• Great Fundraiser
Good & Great Fundraisers
Data, Insights and Trends to Finish First With Your Next Event
FINISH
Key Fundraising Behaviors
Self Donors
Email Senders
Fundraisers
Self-Donations
Participating Non Fundraising Donor Self-Donor Donor
Data
Non-Self-
Donors
FundraisingSelf-Donors
Participating Donor
PERCENT OF POPULATION
Insights
Self-Donors Raise 2X More
Mostparticipants don’t
self-donate
Participating Donors Make Little Impact
Trends
Conditionalize Ask
Recognize with Badges
Ask During Registration
Email Senders
Zero 1-15 15+
Data
Insights
Participants areRaising Money Without Email
Most ParticipantsAren’t Using Email
15 Emailsis a
Tipping Point
Trends
Drive Participants to Use Email
Segment by # of Emails
Provide Multi-Channel Tools
Good vs Great Fundraisers
2-4 Donations 5+ Donations
Data
Great Fundraisers Raise More Than Any Other Type of Fundraiser
ReturningParticipants
Great FundraisersTeam
Captains
EmailSenders
Insights
Focusing on Number of Donors is a Strategy Within Itself
Five Donors is theTipping Point
2-4 Donorsis a Great Start
Trends
Share Data with Fundraisers
Segment by # of Donors
Reward by # of Donors
Today Was Just the Beginning
Download the #P2PStudy to learn even more…
P2P Superstars Continue to Rock!
Team
Cap
tain
s
Ret
urni
ng
Par
ticip
ants
Overall P2P Fundraising Trends
Average Online
Donation Amounts are UP!
Email usage is down
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