2013 office 365 hong kong presentation

Modern Family Lifestyle Survey

Target: Hong Kong families

Age: 18-60

Fieldwork: 14-21 Jan, 2013

Format: Phone survey

Samples: 517

Device

ProliferationHK family on average

owns more than

5 devices.

60% consider it

important to access and

share information flexibly

using different devices.

Information

OverloadOver 60% agree

technology can help them

get more organized.

Top 3 tasks that people

need an effective IT tool1. Sending and receiving emails

2. Organizing events

3. Managing and sharing calendar

Anywhere

AccessMore than 70% have

family members, friends

or business connections

abroad.

Skype is the most

popular tool for overseas

communications.

Work-Life

Balance Over 60% think they are

managing their personal

matters effectively.

Most agree technology

can help them get more

organized and save time.

Time is

Money Save 1.5 hours a day if

they are more organized.

More than half willing

to use money to buy an

extra hour, with average

amount of >$1,000.

Office 365Home PremiumAvailable in HK Today

Home Premium

One Office. Five Devices.

Home Premium

Complete Office.

Home Premium

Cloud Connected

Home Premium

Always Improving.

Home Premium

Social.

HK$1,099Perpetual

1 PC

HK$7801 year one household

5 PC’s or Mac’s

HK$6204 years 1 user

2 PC’s or Mac’s

Families Single device userStudentsTech enthused

Fast speed: Up to 1G fiber

broadband

Market leader: Residential high-

speed broadband subscription

Extensive coverage: 2 million

households & 1,700 commercial

buildings

Great synergy: Unsurpassed

end-to-end productivity and

experience

William YeungCEOHong Kong Broadband Network

Same vision: Make HK a better

place to live & support its

development as a cloud hub

Software leader: 1 billion Office

users worldwide

Cloud capability: A great solution

for busy families/individuals with

multiple devices

Customer benefit: True value and

delightful capabilities

New and selected existing HKBN

customers to register designated “Access”

packages with monthly fee as low as

HK$168

100M broadband service with Steady

Speed Guarantee

HKBN Wi-Fi service – 7,000 hotspots

One-year free subscription of Office 365

Home Premium

Summary

One Office, 5 devices

Cloud connected

Always up to date

Complete Office

Microsoft & Hong Kong

Broadband Partnership