2013 local search & mobile las vegas michael dorausch

Local Search & Mobile 2013

Presented by:Michael Dorausch, DC

@chiropractic

Let’s begin here…

Google Maps

Las Vegas, NV•Shopping•Entertainment•Lodging•Transportation

• Forum Shops at Caesars

• The Shops at Crystals• PURE (nightclub)• Bellagio (Hotel)• Planet Hollywood

(Hotel)• Monorail Stations

Not on Map•Caesars, Harrah’s, The Quad, Flamingo, Bally’s, Paris (hotels)•Restaurants (Mon ami gabi for example)

Shopping•Forum Shops at Caesars•102 Google reviews•39,972 Check-ins (FSQ)

•Shops at Crystals•45 Google reviews•86 Check-ins (FSQ)

Entertainment•PURE•321 Google Reviews•17,315 Check-ins (FSQ)

Entertainment•PURE•321 Google Reviews•17,315 Check-ins (FSQ)

Lodging•Bellagio•1663 Google reviews•144,512 Check-ins (FSQ)

•Planet Hollywood•347 Google reviews•104,070 Check-ins (FSQ)

Lodging•Bellagio•1663 Google reviews•144,512 Check-ins (FSQ)

•Planet Hollywood•347 Google reviews•104,070 Check-ins (FSQ)

Apple Maps

Las Vegas, NV•Shopping•Entertainment•Casinos/Lodging•Food

Shopping•Apple Store•24 Yelp reviews•14 Google reviews•10,306 Check-ins (FSQ)

Hotels•Caesar’s Palace•10 Yelp reviews

Hotels•Caesars Palace•914 Yelp reviews

Apple Maps•Distance from Apple Store•NAP | Yelp

Bing Maps

Las Vegas, NV•City Hall (Zappo’s)•Downtown LV

Bing Maps

Las Vegas, NV•Shopping•Entertainment•Casinos/Lodging•Business

SIRI

Las Vegas, NV•Best Hotel (2013)

Best Hotel Las Vegas (SIRI)

2012

Q: What model mobile phone do you

have and who provides the default

map app on it?(2012)

Q: What model mobile phone do you

have and who provides the default

map app on it?(2013)

Q: What model mobile phone do you

have and who provides the default

map app on it?(2013)

Location+Branding+Trust• Most of us choose the closest

location of the brands we trust.

• reviews=trust• Combination of 2 out of 3 is good• Combination of 3 out of 3 is gold

Las Vegas Strip (walk)

Las Vegas Strip (walk)

4 Thoughts

• Not every search is suited for mobile

• Our responsibility to improve results

• Ask for help from customers• Don’t obsess on the bleeding edge

stuff

Get Connected• @chiropractic• planetc1@gmail.com• michaeldorausch.com