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2013
Annual Survey of Journalism
&
Mass Communication Enrollments
Lee B. Becker • Tudor Vlad • Holly Anne Simpson
James M. Cox Jr. Center for International Mass Communication Training and Research
Grady College of Journalism & Mass Communication
University of Georgia
Athens, GA 30602
Tel. 706 542-5023
www.grady.uga.edu/annualsurveys/
2013 Project Sponsors:
Association of Schools of Journalism & Mass Communication
Association for Education in Journalism & Mass Communication
Hearst Corporation
National Association of Broadcasters
Newspaper Association of America
Scripps Howard Foundation
Grady College of Journalism & Mass Communication, University of Georgia
August 6, 2014
Executive Summary
! Overall enrollments in journalism and mass communication programs declined in the autumn of
2013, marking the third year of lowered enrollments from the previous year.
! At the undergraduate level, enrollment dropped 1.0% from 2012, while enrollment in master’s
degree programs was down 1.2% and enrollment at the doctoral level was down 7.1%.
! The drop in enrollments is not unprecedented. The highest rates of enrollments in journalism and
mass communication programs were in 2010.
! Undergraduate enrollments decreased sharply at the freshmen and sophomore levels but were up
more modestly at the junior and the senior levels.
! The number of journalism and mass communication programs that were active in 2013 was 480,
down from 485 a year earlier.
! Even among the same schools that reported enrollment data in 2012 and 2013, enrollments were
down across all three levels of degrees.
! The number of master’s level programs went up from 217 in 2012 to 224, while the number of
doctoral programs in 2013 was 51, one up from a year earlier.
! The number of journalism and mass communication bachelor’s degrees granted in 2013 was
nearly the same as a year earlier, while the number of master’s degree increased by just less than
a percentage point and the number of doctoral degrees granted was up significantly.
! Nationally, university enrollments have slightly declined in 2011, the last year for which national
data are available, but these enrollments are expected to increase slightly in the years to come.
! The percentages of students enrolled in the journalism specialization decreased in the autumn of
2013 compared with a year earlier. The percentage of students in public relations and advertising
remained largely unchanged.
! Women dominate the field of journalism and mass communication, being almost two-thirds of the
students enrolled in bachelor’s degree and master’s degree programs in the autumn of 2013. At
the doctoral level, the number is the highest ever at 60.3%.
! The percentage of undergraduate students classified as members of racial or ethnic minorities
was down just slightly from a year earlier, when that percentage was higher than at any point in
the history of the field. The percentage of students classified as members of racial and ethnic
minorities at the master’s level increased in 2013, while the percentage of doctoral students
classified this way was down dramatically.
! The financial situation at journalism and mass communication programs improved somewhat in
2013, continuing the trend that started in 2010. One quarter of the programs reported an increase
in their operating budget and more than half reported no changes in their budgets.
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! More than eight out of 10 administrators reported no hiring freeze at their universities.
! None of the program administrators said there was any discussion of elimination of their
programs.
! Journalism and mass communication programs continued to engage in a number of strategies to
update their curricula to reflect changes in the media landscape. More than nine in 10
administrators reported their programs taught skills such as: writing for the web, using the web in
reporting, and using social media.
Methodology
The methods used in the Annual Survey of Journalism & Mass Communication Enrollments have
remained unchanged since 1988. Schools included in this survey are listed in either the Journalism &
Mass Communication Directory, published by the Association for Education in Journalism and Mass
Communication, or The Journalist’s Road to Success: A Career Guide, available online from the Dow
Jones News Fund, Inc. All degree-granting senior colleges and universities with courses organized under
the labels of journalism and mass communication are invited to be listed in the AEJMC Directory. To be
included in the Guide, the college or university must offer at least 10 courses in news-editorial journalism,
and those courses must include core courses, such as an introduction to the mass media and media law
and ethics, as well as basic skills courses, such as reporting and editing. Since 1992, the two journalism
programs listed in the AEJMC Directory in Puerto Rico have been included in the population.
A combination of these two directories produced 484 listings in 2013. In October 2013, a
questionnaire was mailed to the administrator of each of these programs. A second mailing of this
questionnaire was sent to the non-responding schools in December. A third mailing was sent to the non-
responding schools in January of 2014. In February, the administrators were sent a fourth mailing. The
239 administrators of the programs who had not responded by the beginning of April were contacted by
telephone and asked to answer as many of the questions over the telephone as possible. Four of the 484
schools reported, as a result of the contacts, that their programs were no longer active and were
eliminated from the population.
With each mailing, administrators were given the option of returning a printed form via the regular
mail, returning a downloadable form by mail or as an attachment to an email message, or completing the
-2-
form online. When contacted by phone, administrators also were given the option of using a downloadable
form or completing the survey online. In the end, 155 (32.3%) of the administrators used the online option,
compared with 119 (24.5%) a year earlier.
The questionnaire asked the administrators to provide information on total enrollments in autumn
of 2013, enrollment by year in school, enrollment by sequence of study, enrollment by gender, and
enrollment by racial or ethnic group. In addition, administrators were asked to indicate the number and
type of degrees granted in the 2012-2013 academic year, degrees granted by sequence of study, degrees
granted by gender, and degrees granted by racial group. The questionnaire also asked about skills taught
in the curricula, faculty size, and faculty hiring.
Data were obtained for all of the 480 active programs in the population. This is five programs
fewer than in 2012 and down from the high of 491 programs in 2011. Of the 480 returns, 344 were for
programs listed in both directories, 95 were only in the AEJMC listing, and 41 were only in the Dow Jones
Guide.
As in the past, there was great variability in the detail and precision of the information
administrators provided. Some administrators answered every question, while others answered only a few.
Data on degrees offered and on enrollments at the bachelor’s, master’s, and doctoral level were obtained
from all of the 480 programs. Of all these programs, 475 offered bachelor’s degree programs, 225 offered
master’s degree programs, and 51 offered doctoral programs. Data on degrees granted at the
undergraduate level were obtained for 473 of the 480 undergraduate programs, or 99.6%. For master’s
programs, the number was 223 of 225, or 99.6%. At the doctoral level, data on degrees granted were
obtained for all 51 of the programs.
Data from the program administrators that were not obtained online were manually entered into a
data file. Any inconsistencies in the original documents that were noted were corrected, sometimes by
eliminating obviously erroneous information. All manual entry of data was then proofed against the original
form. Reports by program administrators that were not clearly in error were taken as accurate. These data
were then merged with the online data.
The AEJMC Directory lists membership of the Association of Schools of Journalism and Mass
Communication (ASJMC) and accreditation by the Accrediting Council on Education in Journalism and
Mass Communication (ACEJMC). This information was included in the data file. The most complete data
were available for the 105 accredited programs.1 In general, less complete data were available for the 77
schools that are members of ASJMC but not accredited by ACEJMC. The 298 schools without
accreditation or ASJMC membership had the least complete data. In general, these latter schools are
smaller than the accredited or ASJMC-affiliated schools.
These two characteristics--accreditation and ASJMC membership -- serve as ways of
differentiating the 480 journalism and mass communication programs in the population. As was the case in
recent years, these two characteristics were used in 2013 to make projections based on the data reported.
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1. Indiana University’s School of Journalism and the journalism program at the Indianapolis Campus ofI.U. are treated as separate programs in this analysis, though they share accreditation.
2. Special thanks are given to the following University of Georgia students who worked on the 2013graduate survey: Meredith Dean, Kate Devlin, Grace Donnelly, Alex Kazragis, Trevor Lanier, TaylorRooney, Cesar Toledo, Sarah Turner and Meg Ward.
Data from the reporting accredited schools were used to estimate characteristics of the accredited schools
for which there was any missing information. Similarly, statistical means from the nonaccredited ASJMC
schools were used to estimate missing data for similar schools, and data from the nonaccredited schools
not affiliated with ASJMC were used to estimate missing data for those programs. The overall estimates,
then, were based on complete information and best approximations about data not reported.2
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1. Undergraduate enrollments
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Bachelor's 137971 145781 138932 141811 133122 128367 128798 129276 137858 141006 149188 150257 168254 171941 182218 190934 193705 195376 196042 199711 201477 200639 204577 203561 200439 198410
Number of schools 394 395 404 414 413 430 430 427 449 450 451 456 462 458 463 463 459 458 472 474 480 483 481 491 485 480
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
Autumn undergraduate journalism and mass communication enrollments
Source: Annual Survey of Journalism & Mass Communication Enrollments
198,410
2. Enrollments by class
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Freshmen 29250 30759 27647 26660 26891 24817 29623 29339 29877 31302 31796 32969 36627 36026 37678 37710 39654 40924 41836 40051 38764 39271 39262 37997 38662 35536
Sophomores 29940 32801 30287 30206 26624 25710 26275 27276 29022 32348 32386 31628 35992 38482 39675 41151 41776 41293 43778 43134 42666 43365 43429 44871 44608 42306
Juniors 39046 40673 39179 40133 37274 35587 34518 33972 38270 37340 41148 41771 46420 47148 51005 53225 53953 53356 51728 55599 56021 55051 56109 55252 55575 56679
Seniors 39735 41548 41819 44812 42333 42253 38382 38689 40689 40016 43858 43889 49215 50285 53860 58848 58322 59803 58701 60928 63026 62952 65777 65442 61594 63889
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
55000
60000
65000
70000
Freshmen Sophomores Juniors Seniors
Autumn journalism and mass communication undergraduate enrollments by class
Thousands
Source: Annual Survey of Journalism & Mass Communication Enrollments
3. Graduate enrollments
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Master's 8265 8592 8355 8857 9316 1014810449109341023610041 9874 8920 9300 9055 109371170311853123881208313323133111303414775133921304512892
Doctorate 826 923 771 1072 932 1005 1239 957 1162 1148 1267 1123 1416 1186 1345 1512 1545 1395 1516 1608 1581 1623 1725 1798 1887 1753
Number of schools 394 395 404 414 413 430 430 427 449 450 451 456 462 458 463 463 459 458 472 474 480 483 481 491 485 480
0
2000
4000
6000
8000
10000
12000
14000
Master's
Doctorate
12,892
1,753
Autumn graduate journalism and mass communication enrollments
Source: Annual Survey of Journalism & Mass Communication Enrollments
4. Number of programs
0
100
200
300
400
500
600
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0
50
100
150
200
250
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
M.A. Ph.D.
UNDERGRADUATE GRADUATE
Growth in the number of undergraduate and graduate journalism and mass communication programs over the past 22 years
Source: Annual Survey of Journalism & Mass Communication Enrollments
475
224
51
5. National undergraduate enrollments
0
5000
10000
15000
20000
25000
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Counts Projected
Autumn undergraduate enrollments across fields
Thousands
Source: National Center for Education Statistics “Projections of Education Statistics to 2020”Table 27, available at http://nces.ed.gov/programs/projections/projections2021/tables/table_27.asp?referrer=listFor 2011, data are from the most recent issue of Digest of Education Statistics.
0
500
1000
1500
2000
2500
3000
3500
4000
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Counts Projected
6. National postbaccalaureate enrollmentsAutumn graduate enrollments across fields
Thousands
Source: National Center for Education Statistics “Projections of Education Statistics to 2021”Table 28, available at http://nces.ed.gov/programs/projections/projections2021/tables.aspFor 2011, data are from the most recent issue of Digest of Education Statistics.
87‐88 88‐89 89‐90 90‐91 91‐92 92‐93 93‐94 94‐95 95‐96 96‐97 97‐98 98‐99 99‐00 00‐01 01‐02 02‐03 03‐04 04‐05 05‐06 06‐07 07‐08 08‐09 09‐10 10‐11 11‐12 12‐13
Bachelor's 3120730426333313357033840345533284730638321473137433375353113829438432420604583947923489834909249932505595085051553517845131551929
Number of schools 394 395 404 414 413 430 430 427 449 450 451 456 462 458 463 463 459 458 472 474 480 483 481 492 485 480
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
7. Undergraduate degrees grantedUndergraduate journalism and mass communication degrees granted
51,929
Source: Annual Survey of Journalism & Mass Communication Enrollments
87‐88 88‐89 89‐90 90‐91 91‐92 92‐93 93‐94 94‐95 95‐96 96‐97 97‐98 98‐99 99‐00 00‐01 01‐02 02‐03 03‐04 04‐05 05‐06 06‐07 07‐08 08‐09 09‐10 10‐11 11‐12 12‐13
Master's 2269 2554 2551 2665 2375 2838 3482 2745 3606 3649 3630 3002 3300 3237 3698 4079 4105 3570 4338 3782 4271 4482 5443 5176 5390 5465
Doctorate 89 100 106 141 121 150 197 110 142 125 200 181 217 165 181 222 211 178 206 158 226 250 246 302 276 311
Number of schools 394 395 404 414 413 430 430 427 449 450 451 456 462 458 463 463 459 458 472 474 480 483 481 492 485 480
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
Master's
Doctorate
8. Graduate degrees grantedGraduate journalism and mass communication degrees granted
5,465
311
Source: Annual Survey of Journalism & Mass Communication Enrollments
9. Bachelor’s degrees across fields
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Count Projected
Undergraduate degrees granted nationally
Source: National Center for Education Statistics “Projections of Education Statistics to 2021”Table 33, available at http://nces.ed.gov/programs/projections/projections2021/tables/table_33.asp?referrer=listFor 2011, data are from the most recent issue of Digest of Education Statistics.
0
200,000
400,000
600,000
800,000
1,000,000
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Count Projected
Source: National Center for Education Statistics “Projections of Education Statistics to 2021”Table 34, available at http://nces.ed.gov/programs/projections/projections2021/tables/table_34.asp?referrer=listFor 2011, data are from the most recent issue of Digest of Education Statistics.
10. Master’s degrees across fieldsMaster’s degrees granted nationally
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
Counts doctoral degreesProjections doctoral degreesCounts doctoral degrees plus M.D., D.D.S., and law degreesProjections doctoral degrees plus M.D., D.D.S., and law degrees
11. Doctoral degrees across fields
Doctoral degrees granted nationally and doctoral degrees plus most degrees formerly classified as first‐professional
Source: National Center for Education Statistics “Projections of Education Statistics to 2020 & 2021”Table 35, available at http://nces.ed.gov/programs/projections/projections2021/tables/table_35.asp?referrer=listFor 2011, data are from the most recent issue of Digest of Education Statistics.
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Journalism 27.7 26.8 28.9 29.6 32.9 33.1 34.0 33.4 28.1 26.2 28.9 27.7 24.7 27.0 30.4 27.9 26.3 28.7 27.5 31.9 29.2 28.3 25.3 27.5 29.3 26.6
Telecommunications 16.4 10.1 12.6 12.2 13.1 12.1 11.9 10.6 12.0 11.7 11.2 10.4 8.5 9.1 6.2 8.3 7.5 5.9 5.2 4.6 4.9 5.3 4.1 4.9 4.1 2.8
Advertising 17.2 15.3 15.4 14.0 14.7 13.0 11.1 10.8 10.6 8.7 9.4 9.6 9.1 9.4 9.0 9.9 10.1 8.8 9.6 9.6 9.1 7.5 7.0 6.7 7.8 7.4
Public Relations 15.6 13.2 14.5 12.4 13.7 13.8 12.6 12.7 12.9 12.1 13.2 13.8 12.4 15.3 18.1 15.5 14.1 12.2 13.9 15.1 14.7 14.4 12.5 10.9 16.4 16.5
0
10
20
30
40
50
60Journalism Telecommunications
Advertising Public Relations
12. Enrollments by specializationUndergraduate journalism and mass communication enrollments by specialization
Source: Annual Survey of Journalism & Mass Communication Enrollments
Percent
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Journalism 25.3 26.1 29.0 28.3 28.8 30.7 32.5 31.9 28.1 25.9 30.4 28.3 23.7 28.5 26.1 24.7 24.4 28.6 27.4 33.7 29.2 29.2 28.2 24.7 27.2 27.3
Telecommunications 17.6 9.9 10.2 8.5 10.9 10.4 11.8 10.6 12.4 12.0 10.5 10.1 8.4 7.8 7.0 7.3 8.4 5.6 5.5 5.0 4.9 4.9 4.0 10.5 4.8 2.8
Advertising 18.8 21.1 19.5 17.9 17.6 18.1 16.2 14.1 13.8 10.8 12.1 12.8 11.8 13.2 14.1 12.1 13.5 11.7 12.7 13.8 12.5 16.4 10.5 8.2 10.5 9.0
Public Relations 15.0 14.3 15.1 14.0 16.1 18.1 14.7 13.1 13.8 14.6 15.8 16.3 13.7 17.7 17.7 15.4 17.8 14.6 16.9 18.3 16.5 10.6 16.0 13.2 16.2 16.6
0
10
20
30
40
50
60Journalism Telecommunications
Advertising Public Relations
13. Degrees by specializationUndergraduate journalism and mass communication degrees granted by specialization
Source: Annual Survey of Journalism & Mass Communication Enrollments
Percent
1988 1989 1990 1991 19921993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 20072008 2009 2010 2011 2012 2013
Female 60.8 59.6 60.6 60.2 59.3 59.6 59.2 59.7 59.4 61.3 61.3 61.6 62.8 63.4 64.1 64.7 64.9 64.5 63.7 63.2 63.8 63.5 63.5 61.6 64.0 63.6
Male 39.2 40.4 39.4 39.8 40.7 40.4 40.8 40.3 40.6 38.7 38.7 38.4 37.2 36.6 35.9 35.3 35.1 35.5 36.3 36.8 36.2 36.5 36.5 38.4 36.0 36.4
0
10
20
30
40
50
60
70
Female
Male
14. Bachelor’s enrollments ‐ genderBachelor’s journalism and mass communication enrollments by gender
Source: Annual Survey of Journalism & Mass Communication Enrollments
Percent
63.6
36.4
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Female 61.5 60.8 62.7 61.7 62.8 63.3 63.2 63.0 61.1 62.7 63.7 63.3 64.6 67.3 67.2 65.2 65.8 66.5 67.3 66.4 67.4 67.6 67.6 65.7 67.1 67.3
Male 38.5 39.2 37.3 38.3 37.2 36.7 36.8 37.0 38.9 37.3 36.3 36.7 35.4 32.7 32.8 34.8 34.2 33.5 32.7 33.6 32.6 32.4 32.4 34.3 32.9 32.7
0
10
20
30
40
50
60
70
Female
Male
15. Master’s enrollments ‐ gender
32.7
67.3
Master’s journalism and mass communication enrollments by gender
Source: Annual Survey of Journalism & Mass Communication Enrollments
Percent
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Female 44.3 44.6 41.2 44.6 40.1 48.2 50.5 48.6 47.8 54.0 53.2 56.1 53.9 56.6 54.7 56.5 58.0 56.0 58.8 57.8 56.0 58.1 57.1 59.0 58.9 60.3
Male 55.7 55.4 58.8 55.4 59.9 51.8 49.5 51.4 52.2 46.0 46.8 43.9 46.1 43.4 45.3 43.5 42.0 44.0 41.2 42.4 44.0 41.9 42.9 41.0 41.1 39.7
0
10
20
30
40
50
60
70
Female
Male
Percent
60.3
39.7
16. Doctoral enrollments ‐ genderDoctoral journalism and mass communication enrollments by gender
Source: Annual Survey of Journalism & Mass Communication Enrollments
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Female 61.6 62.0 61.9 62.4 61.7 60.9 59.9 60.5 60.7 59.9 63.0 63.3 62.1 63.2 64.6 65.4 66.1 66.0 67.5 65.1 65.2 66.4 64.8 64.0 65.8 65.3
Male 38.4 38.0 38.1 37.6 38.3 39.1 40.1 39.5 39.3 40.1 37.0 36.7 37.9 36.8 35.4 34.6 33.9 34.0 32.5 34.9 34.8 33.6 35.2 36.0 34.2 34.7
0
10
20
30
40
50
60
70
Female
Male
65.3
34.7
17. Bachelor’s degrees granted ‐ genderUndergraduate journalism and mass communication degrees granted by gender
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Female 60.7 61.0 61.3 63.7 62.4 64.3 62.6 65.0 62.3 63.6 61.7 63.0 64.6 64.6 64.2 66.6 68.1 65.1 68.4 67.5 68.2 69.8 67.9 58.5 66.0 69.3
Male 39.3 39.0 38.7 36.3 37.6 35.7 37.4 35.0 37.7 36.4 38.3 37.0 35.4 35.4 35.8 33.4 31.9 34.9 31.6 32.5 31.8 30.2 32.1 41.5 34.0 30.7
0
10
20
30
40
50
60
70
Female
Male
18. Master’s degrees granted ‐ genderMaster’s journalism and mass communication degrees granted by gender
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
69.3
30.7
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Female 37.8 38.5 44.0 49.0 43.7 44.7 50.5 38.1 45.8 39.8 52.9 49.4 53.6 48.7 50.3 55.2 54.8 59.1 57.5 57.7 57.8 55.4 62.4 55.3 51.9 58.7
Male 62.2 61.5 56.0 50.7 56.3 55.3 49.5 61.9 54.2 60.2 47.1 50.6 46.4 51.3 49.7 44.8 45.2 40.9 42.5 42.3 42.2 44.6 37.6 44.7 48.1 41.3
0
10
20
30
40
50
60
70
Female
Male
58.7
41.3441.41.3.1
19. Doctoral degrees granted ‐ genderDoctoral journalism and mass communication degrees granted by gender
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Black 7.9 10.0 10.6 9.4 11.0 13.5 12.6 11.1 12.2 13.5 10.5 12.6 10.0 12.2 13.7 13.4 12.1 9.9 13.6 11.9 13.4 15.4 14.5 14.2 15.0 13.4
Hispanic 3.3 3.8 4.3 4.2 5.1 5.5 8.1 6.2 6.0 8.5 8.3 8.4 10.2 6.7 6.4 5.9 6.4 10.5 6.8 7.0 7.3 7.0 10.4 10.6 11.0 11.8
Asian 1.6 1.5 1.8 2.3 2.2 2.6 2.7 3.1 3.4 2.7 2.9 2.4 3.3 3.0 3.2 3.8 3.6 3.3 3.4 3.3 3.4 3.0 4.0 3.0 2.8 3.0
Native American 0.3 0.3 0.7 0.5 0.9 0.4 0.6 0.9 0.9 0.5 1.1 0.9 1.0 0.9 2.0 0.5 0.8 0.9 0.6 0.6 0.8 0.7 0.7 0.8 1.0 0.6
International 0.8 1.1 1.1 1.6 1.8 1.8 1.9 2.3 1.9 2.2 1.7 1.3 1.2 1.3 1.4 1.3 1.4 1.4 1.5 1.1 1.2 1.5 1.5 2.0 2.1
More than 1 2.8 3.9 4.0
0
5
10
15
20Black Hispanic
Asian Native American
International
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
20. Bachelor’s enrollments – race/ethnicityUndergraduate journalism and mass communication enrollments by racial or ethnic classification
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Black 6.7 6.2 6.2 5.7 6.4 7.0 6.9 8.7 7.9 9.9 7.9 8.6 7.9 9.4 11.2 10.7 9.7 7.9 10.0 10.3 11.5 12.4 11.3 9.7 8.5 10.0
Hispanic 2.1 2.2 2.8 1.8 3.4 3.1 4.3 3.9 4.0 4.8 4.8 5.4 6.4 4.1 4.8 4.5 5.9 5.2 6.0 6.4 6.2 6.1 7.4 6.4 6.9 7.3
Asian 5.1 3.3 2.9 3.0 4.6 3.6 3.9 3.8 4.2 4.0 4.7 3.6 4.7 4.9 4.7 5.7 4.7 4.8 4.2 3.2 4.8 3.8 4.4 4.9 3.8 3.6
Native American 0.3 0.4 0.2 0.2 1.6 0.4 0.4 1.5 1.1 1.1 1.1 0.3 0.4 0.5 0.4 0.7 0.5 0.9 0.5 0.8 0.9 1.9 0.6 0.4 0.7 0.7
International 11.8 14.0 11.6 9.3 11.2 10.8 12.9 13.3 12.1 15.2 15.5 14.1 14.1 12.7 12.7 9.8 12.2 11.0 11.3 10.0 10.0 11.7 12.2 12.2 15.3
More than 1 0.9 1.5 1.6
0
5
10
15
20Black Hispanic
Asian Native American
International
21. Master’s enrollments – race/ethnicityMaster’s journalism and mass communication enrollments by racial or ethnic classification
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Black 9.7 9.2 7.7 10.4 5.9 8.0 5.6 9.6 10.7 10.5 5.8 6.0 5.9 9.8 9.9 9.9 9.1 9.1 5.9 7.4 8.0 7.2 4.9 4.0 10.6 4.6
Hispanic 1.0 0.5 1.9 1.8 1.5 0.9 2.0 1.5 1.6 2.2 1.9 1.6 2.2 2.2 2.3 1.9 3.0 1.6 3.0 3.1 4.1 3.1 3.2 5.6 4.1 4.0
Asian 6.3 2.9 1.9 2.8 3.5 3.4 5.4 2.2 4.1 3.9 5.9 7.0 3.5 4.9 7.5 6.3 7.1 6.1 9.6 9.0 9.0 7.5 6.6 6.6 6.9 4.6
Native American 0.3 0.0 4.4 1.3 0.2 0.3 1.2 0.3 0.9 0.7 1.8 0.8 1.5 0.6 0.5 0.4 0.5 1.0 0.7 0.8 0.5 0.3 0.3 0.6 0.2 0.0
International 19.8 21.3 17.5 14.0 19.6 12.3 33.7 16.8 15.6 22.2 22.9 24.1 26.5 30.6 29.8 30.2 26.8 24.2 24.2 25.6 24.4 24.5 24.8 28.6 34.4
More than 1 1.6 2.5 0.8
0
5
10
15
20
25
30
35
Black HispanicAsian Native AmericanInternational
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
22. Doctoral enrollments – race/ethnicityDoctoral journalism and mass communication enrollments by racial or ethnic classification
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Black 7.2 7.5 7.8 7.4 7.4 10.1 8.9 10.1 8.9 10.7 10.3 10.4 9.6 11.1 10.2 10.5 9.7 10.4 10.1 9.4 10.7 12.6 9.9 12.2 11.0 10.6
Hispanic 3.4 2.4 3.1 3.5 6.0 4.1 4.5 4.6 4.3 6.4 5.8 6.6 7.6 5.0 5.4 4.6 5.5 4.8 5.6 6.4 6.2 6.0 7.4 8.6 7.0 9.3
Asian 1.7 1.6 1.5 1.8 1.6 2.0 2.7 3.3 2.8 2.9 3.1 2.8 3.5 2.5 3.1 3.8 3.5 3.6 4.0 3.3 3.4 3.3 3.4 3.3 3.3 3.4
Native American 0.3 0.3 0.3 0.2 0.2 0.2 0.8 0.4 0.9 0.5 0.7 1.3 0.7 0.4 1.3 0.4 0.5 0.4 0.6 1.4 1.6 0.6 1.1 0.8 0.7 0.6
International 0.8 1.0 0.9 1.1 1.4 1.7 1.9 2.5 2.3 1.9 2.1 1.9 1.4 1.8 1.7 1.5 2.1 1.7 1.2 1.4 1.3 1.1 1.4 1.7 2.1
More than 1 1.1 1.4 1.4
0
5
10
15
20
Black HispanicAsian Native AmericanInternational
23. Bachelor’s degrees – race/ethnicityUndergraduate journalism and mass communication degrees granted by racial or ethnic classification
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Black 8.0 5.5 6.5 4.0 5.3 6.1 6.4 7.2 6.8 6.1 7.4 7.7 5.0 8.5 8.2 7.5 8.2 8.5 9.5 8.1 9.3 9.5 10.2 7.4 7.6 9.7
Hispanic 3.1 1.9 2.3 1.0 2.4 3.2 3.2 3.4 3.0 3.5 3.3 3.4 3.5 3.8 3.5 3.4 5.2 5.1 5.2 6.2 7.5 6.1 6.2 6.6 6.1 7.1
Asian 7.9 2.3 3.5 2.8 3.0 4.2 5.2 4.2 3.4 3.1 3.8 5.3 4.7 5.6 6.3 4.9 4.2 4.6 4.6 3.8 2.7 4.9 4.4 6.3 5.3 4.4
Native American 0.3 0.5 0.2 0.6 0.2 0.0 0.2 1.4 0.5 0.5 0.4 0.6 1.0 0.2 0.3 0.2 0.5 0.4 0.1 0.4 0.4 1.2 0.6 0.5 0.5 0.1
International 13.4 12.5 13.9 9.7 13.3 13.0 16.4 16.5 15.1 13.3 16.1 17.4 15.9 13.4 16.3 15.5 13.5 11.1 12.1 10.2 13.4 9.6 15.3 19.9 13.5
More than 1 0.7 1.1 1.5
0
5
10
15
20
Black Hispanic Asian Native American International
24. Master’s degrees – race/ethnicityMaster’s journalism and mass communication degrees granted by racial or ethnic classification
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Black 16.2 12.6 10.3 17.4 1.4 7.3 6.4 15.3 6.7 2.3 7.5 10.7 9.5 10.3 10.5 12.4 13.1 8.2 7.9 11.0 5.3 4.7 4.8 3.0 11.3 7.5
Hispanic 0.0 0.0 0.9 1.1 0.0 2.7 0.7 1.1 0.8 3.5 4.0 2.0 3.2 2.1 3.9 1.8 0.0 1.9 4.9 1.7 4.8 2.1 3.5 1.1 0.8 5.0
Asian 5.4 0.0 6.8 5.4 1.4 1.8 6.4 4.2 3.4 13.0 4.0 3.3 4.1 3.5 7.9 10.0 2.5 7.0 10.3 9.3 6.8 14.2 9.6 11.5 9.0 8.0
Native American 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.0 1.3 0.0 0.7 0.0 0.6 0.6 0.0 1.2 0.8 1.5 1.0 0.6 0.4 1.5 0.5
International 18.4 18.8 16.3 16.4 18.2 11.4 25.8 19.9 7.2 8.9 20.2 16.6 23.4 30.0 26.7 31.7 31.0 29.7 24.8 27.3 23.5 21.0 20.4 21.1 24.5
More than 1 0.7 0.0 1.0
0
5
10
15
20
25
30
35Black Hispanic
Asian Native American
International
25. Doctoral degrees – race/ethnicityDoctoral journalism and mass communication degrees granted by racial or ethnic classification
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
19881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013
Reports on gender 66.3 65.7 56.9 66.5 59.0 70.1 70.6 61.8 36.8 54.9 54.7 50.8 49.9 53.5 51.0 49.8 48.0 46.1 47.9 39.2 46.5 52.7 46.3 37.1 38.8 48.0
Reports on race 51.9 54.0 46.9 58.6 51.5 56.7 58.8 48.8 45.5 43.5 43.3 38.4 42.5 44.5 38.9 38.0 41.2 34.4 38.3 31.6 35.8 39.9 37.3 31.0 30.9 40.6
Reports on sequences 61.6 58.8 57.6 65.4 67.0 63.1 49.6 59.9 54.9 54.9 66.1 53.0 52.1 73.1 79.3 78.8 73.4 51.2 49.4 40.5 52.2 52.1 73.1 65.7 66.0 57.0
0
20
40
60
80
100
Reports on gender Reports on race Reports on sequences
26. Reports on student characteristicsPercentage of units reporting on race/ethnicity, gender, and sequence specialization of undergraduate students
Source: Annual Survey of Journalism & Mass Communication Enrollments
1989 1992 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Full‐Time 4,126 4,346 4,457 4,639 4,998 4,845 5,038 4,969 5,410 5,252 5,685 5,891 5,994 5,995 6,350 6,550 6,804 6,725 7,149 7,032 7,446 6,892
Mean FT/School 10.5 10.5 10.3 10.9 11.1 10.8 11.2 10.9 11.7 11.5 12.3 12.7 13.0 13.1 13.5 13.9 14.2 13.9 14.9 14.3 15.4 14.4
Part‐Time 3,028 2,889 3,404 3,018 3,468 3,343 3,771 3,663 4,316 4,502 4,618 4,469 4,700 4,736 5,360 5,341 4,979 4,820 5,162 5,690 5,645 4,773
Mean PT/School 7.7 7.0 7.9 7.1 7.7 7.4 8.4 8.0 9.3 9.8 10.0 9.7 10.2 10.3 11.4 11.3 10.4 10.0 10.7 11.6 11.6 9.9
N 393 413 431 427 449 450 451 456 462 458 463 463 459 458 472 474 480 483 481 491 485 480
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Full‐Time
Part‐Time
27. Faculty SizeFaculty size of journalism and mass communication units
Source: Annual Survey of Journalism & Mass Communication Enrollments
447 468 475
556611
558 574541
585
654604
719
535 526 538 558
666
0
200
400
600
800
1,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Projection to Population
N=450
N=451
N=456
N=462
N=458
N=463
N=463
N=459
N=458
N=472
N=474
N=480
N=483
N=481
N=491
N=485
28. Hiring of full‐time facultyJournalism and mass communication faculty hiring in full‐time positions; For 1997‐1998 through 2013‐2014
Source: Annual Survey of Journalism & Mass Communication Enrollments
N=480
25.9 27.3 27.929.5
31.8 31.033.8 32.9 34.4
74.1 72.7 72.170.5
68.2 69.066.2 67.1 65.6
0
20
40
60
80
100
2005 Estimates 2006 Estimates 2007 Estimates 2008 Estimates 2009 Estimates 2010 Estimates 2011 Estimates 2012 Estimates 2013 Estimates
56 years old and older
55 years old and younger
N=4434 N=4434 N=4723 N=4800 N=4590 N=4936 N=4651N=4995
N=1561 N=1719 N=1827 N=2004 N=2135 N=2213 N=2381 N=2451
N F‐T Faculty = 5,995N Retired 04‐05 = 149
N F‐T Faculty = 6,550N Retired 05‐06 = 130
29. Age of full‐time journalism and mass communication faculty
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
N F‐T Faculty = 6,350N Retired 06‐07 = 136
N F‐T Faculty = 6,804N Retired 07‐08= 149
N F‐T Faculty = 6,725N Retired 08‐09= 114
N F‐T Faculty = 7,149N Retired 09‐10= 162
N F‐T Faculty = 7,032N Retired 10‐11= 168
N F‐T Faculty = 7446N Retired 11‐12= 194
N=2373
N=4519
N F‐T Faculty = 6,892N Retired 12‐13= 202
Research Universities VH14.4%
Research Universities H14.0%
Doctoral Research Univ.9.2%
Master's & Univ. Larger34.3%
Master's & Univ. Medium9.8%
Master's & Univ. Smaller4.0%
Baccalaureate Colleges Arts&Sciences
6.7%
Baccalaureate Colleges Diverse
7.7%
2013
30. Carnegie classification (2010) of journalism and mass communication programs
Source: Annual Survey of Journalism & Mass Communication Enrollments
57.6
32.9
8.6
0.4 0.2 0.2
56.9
32.5
9.4
0.4 0.6 0.2
56.3
33.3
9.1
0.8 0.2 0.2
55.1
33.9
10.0
0.6 0.2 0.2
54.4
34.8
9.6
0.6 0.4 0.2
54.8
34.2
9.7
0.6 0.4 0.2
52.9
35.8
9.8
0.6 0.4 0.4
0
20
40
60
80
100
Bachelor only Bachelor and master Bachelor, master anddoctorate
Master only Bachelor and doctorate Master and doctorate
2007 2008 2009 2010 2011 2012 2013
31. Programs classified by journalism degrees granted
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
25.623.1
39.1
31.2
23.720.7
18.5
49.9 50.2
44.6
5456.5
53.256.0
24.526.7
16.3 14.8
19.8
26.1 25.5
0
20
40
60
80
100
2003 N=355 2008 N=255 2009 N=307 2010 N=237 2011 N=278 2012 N=222 2013 N=216
Decrease in operating budget
No change
Increase in operating budget
32. Changes in operating budget
Percent
Mean +.05% SD 19.1 Mean ‐.23% SD 10.8 Mean ‐1.9% SD 11.5 Mean +.9% SD 14.3 Mean ‐.6% SD 9.2 Mean .48% SD 9.2
Source: Annual Survey of Journalism & Mass Communication Enrollments
28.5
4.4 4.1
62.4
29.1
4.17.3
60.2
24.2
1.84.4
69.6
12.2
2.7 3.1
82.0
11.2
3.6 3.1
82.1
11.5
1.8 3.1
83.6
0.0
20.0
40.0
60.0
80.0
100.0
Faculty+Staff Faculty only Staff only No freeze
2008 N=295
2009 N=344
2010 N=273
2011 N=256
2012 N=224
2013 N=216
33. Hiring freeze at universityIs there a hiring freeze at your university?
Percent Yes
Source: Annual Survey of Journalism & Mass Communication Enrollments
14.1
11.7
5.4
9.3
7.2
5.1
11.9 11.7
14.1
7.1
12.2
5.2
15.7
8.9
2.7
0.0
9.6 9.811.0 11.0
13.114.6
7.5
9.9
11.9
9.6 9.4 9.5
11.8
10.7
8.2
9.1
0
2
4
6
8
10
12
14
0
10
20
30
40
50
1996 2003 2008 2009 2010 2011 2012 2013
Accredited
Not accredited but ASJMC
Not accredited not ASJMC
Total
34. Merger of programsAdministrators who reported serious discussion about combining their program with another
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
Dual axis chart
5.3
1.00.0
1.0 1.22.6
1.30.00.0
1.22.0
5.3
7.8
2.2
0.0 0.0
3.21.9 1.4 1.7
2.9 2.3 2.8
0.0
3.0
1.5
1.0
2.1
3.3
2.4
1.8
0.0 0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
0
10
20
30
40
50
1996 2003 2008 2009 2010 2011 2012 2013
Accredited
Not accredited but ASJMC
Not accredited not ASJMC
Total
35. Elimination of programsAdministrators who reported serious discussion about eliminating their program
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
Dual axis chart
82.9
89.8
77
85.5
80.3
82.9
86.2
29.3
79.2
92.4
77.2
87.2
77.2
83.2
88
22.8
89.5
96.1
89.2
95.7
88.2
90.0
92.7
49.4
79.8
89.4
80.7
86.7
78.9
84.9
89.0
22.5
79.3
92.3
78.8
90.1
78.8
83.3
89.2
23.9
0 20 40 60 80 100
Web layout and design
Writing for the web
Editing for the web
Using the web in reporting
Using graphics on the web
Using audio on the web
Using video on the web
Using animating on the web
2013‐2014
2012‐2013
2011‐2012
2010‐2011
2009‐2010
36. Skills taught in curricula ITypes of skills now being taught in journalism and mass communication curricula
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
21.1
23
31.9
24.0
25.0
35.2
76.3
25.7
22.4
22.8
33.6
30.8
30.8
28.4
80.0
30.0
47.2
48.8
59.8
60.0
56.6
54.2
90.7
55.1
34.9
31.7
42.2
41.5
46.1
32.7
78.3
41.5
39.6
29.3
46.4
44.6
44.1
35.1
81.1
47.7
0 20 40 60 80 100
Entrepreneurial "start‐up" skills
Management skills for online or web publishing
Optimizing web sites for search engines
Driving traffic to web sites
Assessing web analytics
Using citizen/audience produced content
Creating and using blogs
Creating content for mobile devices
2013‐2014
2012‐2013
2011‐2012
2010‐2011
2009‐2010
37. Skills taught in curricula IITypes of skills now being taught in journalism and mass communication curricula
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
78
39.8
24.7
72.4
86.2
64.8
70.1
82.4
42.8
24.4
71.6
84.8
60.0
71.6
94.3
62.4
50.3
88.5
92.4
78.4
84.2
86.6
48.4
29.0
76.0
84.9
66.1
78.0
90.5
49.1
32.4
72.5
86.0
62.2
78.4
0 20 40 60 80 100
Using social media
Creating advertising for the web
Selling advertising for the web
Using the web in public relations
Using still photos on the web
Using slide shows on the web
Digital storytelling
2013‐2014
2012‐2013
2011‐2012
2010‐2011
2009‐2010
38. Skills taught in curricula IIITypes of skills now being taught in journalism and mass communication curricula
Percent
Source: Annual Survey of Journalism & Mass Communication Enrollments
39. Autumn undergraduate and graduate enrollments (dual Y axis)
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Bachelor's 137971145781138932141811133122128367128798129276137858141006149188150257168254171941182218190934193705195376196042199711201477200639204577203561200439198410
Master's 8265 8592 8355 8857 9316 10148 10449 10934 10236 10041 9874 8920 9300 9055 10937 11703 11853 12388 12083 13323 13311 13034 14775 13392 13045 12892
Doctorate 826 923 771 1072 932 1005 1239 957 1162 1148 1267 1123 1416 1186 1345 1512 1545 1395 1516 1608 1581 1623 1725 1798 1887 1753
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
0
50000
100000
150000
200000
Bachelor's
Master's
Doctorate
40. Enrollments 2011 and 2012, same schools (N=484)
13,186 13,045
1,798 1,887
202,667 200,419
0
40,000
80,000
120,000
160,000
200,000
240,000
0
4,000
8,000
12,000
16,000
20,000
24,000
2011 2012
Master's ‐1.1%
Doctoral 4.9%
Bachelor's ‐1.1
Dual axis chart
41. Enrollments 2012 and 2013, same schools (N=479)
13,013 12,892
1,832 1,753
199,311 198,385
0
40,000
80,000
120,000
160,000
200,000
240,000
0
4,000
8,000
12,000
16,000
20,000
24,000
2012 2013
Master's ‐0.9%
Doctoral ‐4.3%
Bachelor's ‐0.5
Dual axis chart
42. Undergraduate enrollments 2009, 2010, 2011, 2012 and 2013, same schools (N=471)
197,515 203,341 200,300 198,421 197,161
1,000
51,000
101,000
151,000
201,000
251,000
2009 2010 2011 2012 2013
Bachelor's
43. Graduate enrollments 2009, 2010, 2011, 2012 and 2013, same schools (N=471)
12,747
14,618
13,121 13,003 12,868
1,491 1,695 1,732 1,808 1,728
1,000
3,000
5,000
7,000
9,000
11,000
13,000
15,000
17,000
2009 2010 2011 2012 2013
Master's
Doctoral
44. Enrollments 2011 and 2012, same schools, by sequence
6,333
2,411
17,750
9,331
30
4,377
1,919
10,580
3,454
2,451
10,317
6,333
6,202
2,485
16,397
8,772
16
4,532
1,969
10,236
3,116
2,426
9,113
6,202
0 4,000 8,000 12,000 16,000 20,000
Production/Media production (N=10)
Radio/television general (telecom.) (N=15)
Journalism summed (N=100)
Journalism undifferentiated (N=52)
Digital journalism (N=1)
Broadcast news‐broadcast journalism (N=40)
News editorial‐print journalism (N=36)
PR, Adv. & strategic (N=98)
Strategic communication (N=8)
PR & Adv. combined (N=18)
Public relations (N=48)
Advertising (N=39)
2011
2012
45. Enrollments 2012 and 2013, same schools, by sequence
1,138
1,991
20,150
9,995
487
4,180
1,774
25,440
3,678
2,867
11,735
6,828
1,658
2,035
21,267
11,715
414
3,990
2,103
25,297
3,732
2,710
11,930
6,802
0 5,000 10,000 15,000 20,000 25,000 30,000
Production/Media production (N=14)
Radio/television general (telecom.) (N=14)
Journalism summed (N=122)
Journalism undifferentiated (N=70)
Digital journalism (N=4)
Broadcast news‐broadcast journalism (N=41)
News editorial‐print journalism (N=36)
PR, Adv. & strategic (N=39)
Strategic communication (N=12)
PR & Adv. combined (N=19)
Public relations (N=60)
Advertising (N=41)
2012
2013
46. Bachelor’s degrees granted: 2000‐2013
2000‐2001
2001‐2002
2002‐2003
2003‐2004
2004‐2005
2005‐2006
2006‐2007
2007‐2008
2008‐2009
2009‐2010
2010‐2011
2011‐2012
2012‐2013
Annual Survey 38,432 42,060 45,839 47,923 48,983 49,092 49,932 50,559 50,850 51,553 51,784 51,860 51,929
IPEDS 59,833 66,442 72,634 76,082 78,463 80,347 82,010 84,698 86,747 89,833 92,018 92,603
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Annual Survey
IPEDS
IPEDS and Annual Survey Estimates
Source: Annual Survey of Journalism & Mass Communication Enrollments
Institute of Education Sciences, National Center for Education
47. Master’s degrees granted: 2000‐2013
2000‐2001
2001‐2002
2002‐2003
2003‐2004
2004‐2005
2005‐2006
2006‐2007
2007‐2008
2008‐2009
2009‐2010
2010‐2011
2011‐2012
2012‐2013
Annual Survey 3,237 3,698 4,079 4,105 3,570 4,388 3,782 4,271 4,482 5,443 5,176 5,416 5,465
IPEDS 5,734 6,069 6,510 6,921 7,219 7,778 7,302 7,599 7,612 8,140 8,898 9,579
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Annual Survey
IPEDS
IPEDS and Annual Survey Estimates
Source: Annual Survey of Journalism & Mass Communication Enrollments
Institute of Education Sciences, National Center for Education
48. Doctoral degrees granted: 2000‐2013
2000‐2001
2001‐2002
2002‐2003
2003‐2004
2004‐2005
2005‐2006
2006‐2007
2007‐2008
2008‐2009
2009‐2010
2010‐2011
2011‐2012
2012‐2013
Annual Survey 165 181 222 211 178 206 158 226 250 246 302 276 311
IPEDS 371 383 399 435 468 464 480 496 535 576 578 568
0
100
200
300
400
500
600
700
Annual Survey
IPEDS
IPEDS and Annual Survey Estimates
Source: Annual Survey of Journalism & Mass Communication Enrollments
Institute of Education Sciences, National Center for Education
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