2012 top marketing trends

Top Marketing Communications Trends

MJW COMMUNICATIONS Building Awareness Increasing Sales.

Top Trends for 2012

•Local Search Marketing

•Website Videos

•Content Creation & Development

•Social Media Releases

MJW COMMUNICATIONS Building Awareness Increasing Sales

Rise of MOLO- Mobile On-Line Optimization

Mobile marketing will continue to grow at an amazing rate.

4 Billon local searches on Google Per Month

Google is moving towards making local search for local products and services a crucial component of its algorithmic process

56% of consumers use their mobile devices to buy local products and services

MJW COMMUNICATIONS Building Awareness Increasing Sales

Video Content on Websites Matters Videos- bigger part of the Google Search results

Videos account for 50% of all on-line traffic

Google begins to index videos

Customers exposed to videos 43% more likely to engage

MJW COMMUNICATIONS

Building Awareness Increasing Sales

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Content Creation & Development

More than even content is the cornerstone of communications

Need to deliver useful content to your audiences- white papers, conduct and publish surveys, thought leader pieces, educate, social media releases

MJW COMMUNICATIONS Building Awareness Increasing Sales

Social Media Releases continue to grow

Social Media Releases incorporate print, audio, video, internet –complements outbound communications strategy

Reaches Bloggers & On-line journalists

Boosts your SEO & page rank

Allows for community engagement- comments on -Facebook, Twitter,

MJW COMMUNICATIONS Building Awareness Increasing Sales

MJW’s Kick Start 3-Step Action Plan

MJW will uncover the real value proposition of your business, product or service to help you build your business and increase sales.

Step 1- Review your existing marketing or business plan/strategy

Step 2- Determine the target markets where your limited resources deliver the best returns

Step 3- Provide action-based recommendations to attract new business

www.mjwcommunications.com

MJW Communications Services include:

Development of marketing & collateral materialsBrand DevelopmentKey message developmentWebsite development and SEOMedia and Public RelationsWriting –Content creation-newsletters, white papers, direct mail and e-mail blastsEmployee Communications Corporate Communications

www.mjwcommunications.com mwallens@mjwcommunications.com