2012 lmatech - linda orton - what's the story with video

“What’s The Story With Video?” Linda Orton

PresidentIntelligent Video Solutions

Vid4Pro, LLCNY LMA “Thought Leader of the

Year”

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3 Parts of the Visual 3 Parts of the Visual Puzzle:Puzzle:

Story CreationStory CreationVideo ProductionVideo Production

Technology DistributionTechnology Distribution

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AuthenticA HeroBeginning, Middle, EndSomething is at stakeResolution

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WHY USE VIDEO?More engagingBetter recall than printBetter SEO results

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Over 4,000 hitsTop position two years later on GooglePick-up from AbovetheLaw.comBiz PressEstablished credibility

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Google Search:Google Search:

Corporate ADR Corporate ADR Westchester, NYWestchester, NY

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SAME QUESTIONS YOU WOULD ASK FOR OTHER PROJECTS1)How to measure?2)Who is involved?3)Budget?4)Timeline?5)In-house or Consultant?

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PURE MARKETINGBUSINESS DEVELOPMENT PITCHES

RECRUITINGTRAINING

INTERNAL COMMUNICATIONS CLIENT AND INTERNAL MEETINGS

SPECIAL EVENTS

POOR LIGHTINGBAD AUDIO

AMBIENT NOISEPEOPLE READING SCRIPTSNOT CONSIDERING SET-UP

NO MAKE-UP/HAIR

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LINDA ORTONlinda@vid4pro.com

linda@intelligentvideosolutions.com( o ) 914-925-3688( c ) 917-881-4409