2012 kiplinger\'s retirement report co-branding preview

© HealthMetrix Research Inc. All Rights Reserved

Exclusive Co-Branding & Reprint Licensing Opportunity for HealthNow BCBS

Welcome to HealthMetrix Research

Co-Branding Among National Medicare Competitors

Kiplinger’s Retirement Report Launching a UniqueCo-Branding Opportunity for Reaching and Educating

Medicare-Eligibles & Early-Boomers

Caregiving

Estate Planning

Housing

Insurance

Investments

Retirement Plans

Retirement Living

Savings

Social Security

Tax Strategy

Travel

Customized October Reprints with Your Custom Cover & Ads for Maximum Multi-Channel Response

Reminder! 2013 Enrollment Begins October 15

Customized Reprints Ideal for Direct Mail During AEP and Multi-Channel Distribution During 2013

Reminder! 2013 Enrollment Begins October 15

Outstanding Opportunity to Reach Age-ins & Early-Boomers Year Around

Reminder! 2013 Enrollment Begins October 15

High-Value Premium Option for Member Loyalty & Retention Strategy

Reminder! 2013 Enrollment Begins October 15

Kiplinger’s Retirement Report Production Calendar Customized October Issue Featuring 2013 Medicare Guidance

Reprint Licensing & Production Activities Deadlines

Licensing agreement acceptance by HealthMetrix

Research

May 21

Completed reprint purchase order with shipping or

optional direct mailing instructions due to Kiplinger

June 1

Advance payment (50%) for reprint order and full-

payment for mailing (if applicable) due to Kiplinger

July 20

Custom full-page ad copy (2 pages) and cover

customization due to Kiplinger

August 16

Final sign-off on customized proofs (customized cover

and ads only) due to Kiplinger

September 12

Customized reprints shipped and/or direct mail drop

completed

September 30

Final payment (50%) due to Kiplinger October 20

Reminder! 2013 Enrollment Begins October 15

Statewide Exclusive Co-Branding Rights Based on Minimum Reprint Order

Minimum Reprint Order Methodology

Target Market Segment: $50,000+ Household Income

> Calendar 2013 age-in households

> Age 65-69 households

> Adjustment for group health retiree households

> Adjustment for state-specific demographic characteristics

Kiplinger’s Retirement Report – October 2012 Issue Customized Reprint Unit Printing Costs

Reprint Quantity Unit Cost Net Cost

10,000 $ 1.90 $ 19,000

15,000 $ 1.60 $ 24,000

20,000 $ 1.44 $ 28,800

25,000 $ 1.36 $ 34,000

50,000 $ 1.17 $ 58,500

75,000 $ .93 $ 69,750

500,000 $ .85 $ 425,000

Note: Optional BRC, shipping and mailing costs provided upon request

Kiplinger’s Retirement Report 2012 Exclusive Market Rights

Pittsburgh Raleigh-Durham Nashville

St. Louis Seattle Spokane

Kansas City Salt Lake City Birmingham

Memphis Knoxville Chattanooga

Harrisburg Little Rock Jackson, MS

Butte, MT Great Falls, MT Erie, PA

Wilkes-Barre –Scranton, PA

Greenville –Spartanburg , SC

Ft. Smith –Fayetteville, AR

Jefferson City –Columbia, MO

Youngstown, OH6/2011

Final Licensing & Purchase Order Deadline is June 1

For additional information about this exclusive co-branding and reprint licensing opportunity contact:

Alan Mittermaier, President

HealthMetrix Research Inc.

Columbus, OH

(888) 223-3515

alan@healthmetrixresearch.com