2012 kick start social media & mobile app marketing

KICK START YOUR SOCIAL MEDIA & MOBILE MARKETING PROGRAM

Por: Javier M. Santos Social Media Marketing Consultant

AUDIENCE

• Pymes

• Brand Manage rs

• Even ts Coo rd i na to r s

• Pro fess i ona l I nd i v i dua l s – P h y s i c i a n s

– L a w y e r s

– C PA s

– E t c…

• Ho l i day Season On l i ne / Mob i l eMarke t i ng Campa ign – P r o d u c t o r S e r v i c e Aw a r e n e s s

– P r o d u c t o r S e r v i c e D i s c o u n t

– I n c r e a s e I n b o u n d I n q u i r e s o r S t o r e Tr a f f i c

SOCIAL MEDIA MARKETING STRATEGY

2009

Integration

2011

Measure, Analytics

2010

Engagement

(conversation management)

2012

Mcommerce

WHERE ARE YOU

SOCIAL MEDIA MARKETING CAMPAIGN

• Call to Action Landing Page

• Facebook Business Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

LANDING PAGE EXAMPLES

SOCIAL MEDIA MARKETING CAMPAIGN

• Call to Action Landing Page

• Facebook Business Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

FACEBOOK EVOLUTION

1,300,000

Facebook users in

Puerto Rico*

* Market Data is Available at www.gta.ma/#market_data

FACEBOOK BUSINESS PAGE

SOCIAL MEDIA MARKETING CAMPAIGN

• Call to Action Landing Page

• Facebook Business Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

RESULTS FOCUSED APPROACH

• Fan Growth

• Promotions

• Grow Sales

• Build Your Brand

• Product Sampling

FACEBOOK APP SAMPLE

ADVERTISING CAMPAIGN

ADVERTISING CAMPAIGN

CAMPAIGN RESULTS

SOCIAL MEDIA MARKETING CAMPAIGN

• Call to Action Landing Page

• Facebook Business Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

SMMD

Login

Publishing Area

SMMD

Engagement Area

Measurement Area

SOCIAL MEDIA MARKETING CAMPAIGN

• Call to Action Landing Page

• Facebook Business Page Setup

• Facebook App & Advertising Campaign

• Social Media Marketing Dashboard Tool

• Detailed Analytics Monthly Report

• End User Training

LANDING PAGE TRAFFIC REPORT

•Number of Visitors •Conversion Rate •Navigation Origin

FACEBOOK FAN PAGE TRAFFICT REPORT

•Number of visitors •Demographic

•Gender •Age

MOBILE APPLICATION

• A killer App: the best way to reach your mobile customers. • Mobile App: A personalized icon downloadable of iTunes (iPhone, iPad) and the Market (Android) for your customers’ Smartphones. • Your customer can obtain information about your services, get directions to your business, request an appointment, have access to your facebook page and even make a direct call to your office. •“App alerts”: a feature to send offers and reminders to your customers.

MOBILE APP

OPTIONAL SERVICES

Advanced QR Code Campaign Manager

RESULTS DATA

Depending on the campaign set up, the following analytics data is available:

•Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparison

The interactive reports are generated in real time.

IT’S YOUR CHOICE!

STAY ALONE IN THE CROWD…

IT’S YOUR CHOICE!

JOIN THE SOCIAL MEDIA CONVERSATION!

QUESTIONS?

THANKS

F o r m o r e i n fo r m a t i o n , p l e a s e v i s i t u s @ www.gta .ma