2011 trends pubcon 2010 summary
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MCCORMACK & MORRISON
SOCIAL MEDIA, SEARCH & AFFILIATESPUBCON 2010
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TRENDS FOR 20117 of them
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Mobile1
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amazon became the first group to turnover more than $1bn solely
through mobile channels
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morgan stanley predicts that by 2014 mobile internet users will exceed desktop users.
0
500
1000
1500
2000
2007 2008 2009 2010 2011 2012 2013 2014 2015
Mobile Desktop
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they also predict that by 2012 smartphone sales will exceed that of PCs
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MOBILE IS NOT THE FUTURE
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MOBILE IS NOT THE FUTURE
MOBILE IS NOW
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Localisation2
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of all searches on are related to a location20%
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search engines social deals directories
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all business must have an understanding of seo
with google forget the top 10, focus on the top 3
customers care about distance, brand and reviews
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Platform Independent Design
3
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device sales 2011
Tablets51.3m
Smartphone342m
Desktop375m
Internet TV50m
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design for the experience, not the device
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Optimisation4
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optimiseconversion
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optimisereal estate
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PUT THE USER AT THE CENTRE
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PUT THE USER AT THE CENTRE
first impressions matter
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PUT THE USER AT THE CENTRE
first impressions mattercreate trust
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PUT THE USER AT THE CENTRE
first impressions mattercreate trust
let analytics drive design
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Speed5
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shopzilla increased page load speed by 6 seconds and saw a
7-12% increase in conversion rate
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google’s focus on product speed
google suggest google instant google preview
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more google products which focus on speed
caffeine new architecture for 50% fresher results
real time up to date social updates
gmail priority inbox
page speed open source project to speed up the web
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OPTIMISE FOR SPEED
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OPTIMISE FOR SPEED
avoid unnecessary flash
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OPTIMISE FOR SPEED
avoid unnecessary flashoptimise code
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OPTIMISE FOR SPEED
avoid unnecessary flashoptimise code
invest in your hosting
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Search6
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93% of all internet traffic is generated from internet search engines
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desktop v mobile search
0
50
100
150
200
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Mobile Desktop
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97% of searchers never look beyond the top three results
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IMPORTANCE OF SEARCH
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IMPORTANCE OF SEARCH
search integrated into all campaigns
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IMPORTANCE OF SEARCH
search integrated into all campaignssite speed effects results
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IMPORTANCE OF SEARCH
search integrated into all campaignssite speed effects results
google has a separate mobile index
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Social7
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by the end of 2009, dell had generated $6.5 million in sales from twitter alone
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500,000,000 active users
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500,000,000 active users
45,000,000,000 pieces of content
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500,000,000 active users
45,000,000,000 pieces of content
1,500,000 local business pages
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500,000,000 active users
45,000,000,000 pieces of content
1,500,000 local business pages
with 5,300,000,000 fans
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21,000,000 fans
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21,000,000 fans
19,000,000 fans
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21,000,000 fans
19,000,000 fans
14,000,000 fans
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21,000,000 fans
19,000,000 fans
14,000,000 fans
16,000,000 fans
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156,000,000 registered users
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156,000,000 registered users
5,400,000,000 updates per month
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156,000,000 registered users
5,400,000,000 updates per month
31% of users follow a brand
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156,000,000 registered users
5,400,000,000 updates per month
31% of users follow a brand
7,800,000 brand recommendations per month
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1,600,000 followers
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1,600,000 followers
1,500,000 followers
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1,600,000 followers
1,500,000 followers
1,200,000 followers
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1,600,000 followers
1,500,000 followers
1,200,000 followers
1,000,000 followers
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144,000,000 viewers
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144,000,000 viewers
2,000,000,000 videos watched every day
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144,000,000 viewers
2,000,000,000 videos watched every day
24 hours of video uploaded every minute
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144,000,000 viewers
2,000,000,000 videos watched every day
24 hours of video uploaded every minute
15 minutes watched per person every day
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with social media do not build your real estate, own
the conversation
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Thanks from all at McCormack & Morrison
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