2011 trend forecast for the home furnishings & antique industry from v&m founder bill...

BILL THE ANTIQUE GUY

With me…

Auntie-Q

VandM.com

Antique & Design Center & VandM.comLECTURE SERIES

Monday, April 4, 2011 2:00pm - 3:15pm Bill Indursky - Trend Forecast For The Antique and Home Décor Industry

Monday, April 4, 2011 3:30pm - 4:45pm David Lindquist - Antique Furniture--What to Know Before You Buy.

Tuesday April 5, 2011 10:30am - 11:45am Charles Hanlon - Classic Elements of Modern Design

Tuesday April 5, 2:00pm - 3:15pm Shayne Hart - FROM BUSINESS TO BRAND: How to go from unlocking the doors

to unlocking your potential.

Tuesday April 5, 2011 3:30 - 4:45pm Barbara Segal - The Value of Social Media in Today’s Design World

2011 TREND FORECAST

VandM.com’s

EVOLUTIONARYOR

REVOLUTIONARY?

2011 ?

2011 ?EVOLUTIONARY

YEAR

Factors- Major Cultural Trends

- Political- Social- Economic

- Review All the Visual Arts - Like Fashion Design- Art World- Home Decor

- Use VandM’s Advanced Statistical Reporting

Four Key Trends- Austere Luxury: Revisiting the early

1990s- Sartorial Servitude: The WPA for Today- Artistic Extension: Artist As

Environmental Designer- Unfettered Form: Clean Line Traditional

Austere Luxury: Revisiting the 1990s

- Clean traditional Lines- Luxe details- Tone-on-tone- Texture-on-texture

Why are We Revisiting the 1990s?

- Crash of the Big late 1980s- Rise of Models as Celebrity- Rise of American Luxe Sportswear

- Crash of the Big late 2000s- Rise of Everyday People as Celebrity- American Luxe Sportswear is back

1990s Today

Camel + Grey

Visual Texture

Austerity

Luxe Details

Classic Patterns

Plush & TexturedRugs

Faded Rich Fabrics

Textured Wallpaper

Sartorial Servitude: The WPA for Today

- Rich muted color- Dust bowl pastels & an ice palette- Simple furnishings on a more grand

scale- Practical textured fabrics- Tailored soft furnishings- Suiting fabrics used in home decor

Why are We The WPA for Today

- Depression- Work Program for Artist & infrastructure- Massive global disasters- Formation of Unions

1920s Today- Depression- Work Program for New Energy & infrastructure- Massive global disasters- Re-Formation of Unions?

Dustbowl Pastels

Camel + Grey

Rich Muted Color

Importance of Stone

Natural & EarthMaterials

Pattern

Artistic Extension: Artist As

Environmental Designer- Quirky personal style and spaces- Sculptural and one-of-a-kind items- Integration of art into spaces / art

installations- No more hotel rooms or furniture

showrooms

WhyArtistic Extension?

- Building up of Individual Rights

1900s Today- Florishing of Power of the People

Artist MadeSculptural Furniture

Gold

Unique and Quirky

Unfettered Form: Clean Line Traditional- Lack of ornament- Traditional proportions and shapes- Bare bones and essence of past

ears- A new Universal movement /

man’s relation to objects

What Sold in 2010?44% THE MODERNS

24% Mid-century Modern20% Modern

33% THE TRANSITIONALS21% Industrial and Americana7 % Hollywood

Glamour/Transitional3% Deco2% Art Nouveau

23% THE TRADITIONALS21% Traditional2% Asian

What are theBig Cultural Trends?

- Uncertain Economy- Rise of an Individual Power

How Will Those Factors Manifest?

- Curate- Value (not cheap but good worth)

What does this meanFor the home décor industry?

- Give people ways to make their own

- Produce things of value but not cheap

What Will This MeanFor Furniture?

- Go back to over-scaled furniture- Comfortable but tailored- About unique pieces- Modernize Classics / Reinterpret

History

What Will This MeanFor Collectibles

- Interest in Modern Classics- Interest in Classics that look

already Modern- Collecting will be on the uptrend- Pick bare bones good

HOT PICKS- American Silver- Stone Sculpture- Small Side Tables- Photography- Unique Pillows- American Folk Art- Quality Furniture- Sculptural Furniture

2011

Will be the year that 1989 battled 1993.

2012?

2012?

Growing strength of 1989.

Darker richer interiors.

Want More?

Check outVandM.com