2011 staff workshop - elementary
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Social Networking and Digital Communica5ons
Christopher Wells Director of IT Policies and Communica5ons
Informa5on Management Division GwinneA County Public Schools
christopher_wells@gwinneA.k12.ga.us
Teaching &
Digital Communication
Christopher Wells
Posting Stupid Stuff
Gets You Unemployed!
Christopher Wells
Who IS this guy?
• GCPS in 2001 • AUPs • Wikipedia • CIPA and FERPA
And the POINT is…?
Ethics
And the POINT is…? Digital Communications
Teaching • Dynamic • Intense • Public • Expecta5ons
Teachers are NOT the public!
• Code of ethics • Student protec5on • Teacher protec5on
• Mandatory repor5ng
Ethics • Social norms • Explicit vs. Tacit
• YOU are the group
Example: Code of Ethics
• Professional Standards Commission, Standard 10: Professional Conduct
• An educator shall demonstrate conduct that follows generally recognized professional standards and preserves the dignity and integrity of the teaching profession.
Ashley Payne, Barrow County (2009)
Facebook Status • Lindsay (worker) and Brian (boss)
– Lindsay: OMG I HATE MY JOB!! My boss is … always making me do stuff just to p**s me off!!
– Brian: Hi Lindsay, I guess you forgot about adding me on here? Firstly, don't flaAer yourself…. and lastly, you also seem to have forgoAen that you have two weeks leb on your six-‐month trial period. Don't bother coming in tomorrow. I'll pop your P45 in the post and you can come in whenever you like to pick up any stuff you've leb here. And yes, I'm serious.
How Important IS Your Privacy,
Anyway? • Facebook default sefngs over 5me • Source: hAp://maAmckeon.com/facebook-‐privacy/ • MaA McKeon -‐ developer with the Visual Communica5on Lab
at IBM Research's Center for Social Sobware
March 1, 2011
Proposed 2011
The danger in communica5on is the illusion that it
has been accomplished.
George Bernard Shaw
The “Drunken Pirate,” aka Stacy Snyder (2007)
Corollary • It may be accomplished without your knowledge.
• “FOAFs” and “Likejacking”
Yeah, so what? • Stand Up!
– Student – Staff – Work – Spouse
Focus on Communica5ons
• Successes • Challenges • Terrors
Before you start typing…
• Audience • Sender • Communica5on Stream • Meaning • Feedback • Timing
Successes of Email and Social Networking
• No postage • Karmic responsibility rests with the reader • Broad distribu5on is simple • Fast, effec5ve, and thorough
Challenges of Email and Social Networking
• No postage • Karmic responsibility rests with the reader • Broad distribu5on is simple • Fast, effec5ve, and thorough
Terrors of Email
• Wrong distribu5on lists • “Flames” • Not everyone is a great communicator
• Elf Bowling • CLMs
Professional Tools
GOOD Emails, as opposed to BAD Emails
• Audience clearly iden5fied (To:, CC:, BCC:) • Message is short • Message is clear • Ac5on or feedback is iden5fied
Components of Ineffec5ve Email
• Poorly defined subject • Disorganized content • Missing cri5cal informa5on • Unclear ac5on or request • Content is too wordy, long and difficult to read (which includes bad grammar)
Copyright
You Posted WHAT?
“Red Cup” Photos
World Foo
d Program
hAp://www.wfp.org/pho
tos/
gallery/red
-‐cup
-‐pho
to-‐gallery
Potential Leaders?
Not anymore.
hAp://www.classes2careers.com/wp-‐content/uploads/2010/04/red_party_cup.jpg
NOT. GOOD.
Student Photos?
• MORE than a media release!
MANAGE YOUR FACE!!!!
Pos5ng / Privacy / Professionalism / Friending
Smart habits are easy,
Stupid decisions are searchable.
Show ‘n Tell! • GwinneA County Public Schools Resources (gwinneA.k12.ga.us/gcps-‐imdweb01.nsf)
• Na5onal School Boards Associa5on: Technology & Learning Network (www.nsba.org/tln)
• State of Georgia Resources (public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully)
Some Solutions!
Show ‘n Tell! • Clicking with Cau5on
(hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml)
• GCPS “Parental Control Sobware” Video & Guide (www.gwinneA.k12.ga.us/gcps-‐mainweb01.nsf/pages/Makeadifference)
• Resources from Illinois (www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html)
• State of Idaho Parents Guide to Social Networking Websites: (www.ag.idaho.gov/publica5ons/internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf)
Ques5ons?
Christopher Wells Director of IT Policies and Communications Information Management Division Gwinnett County Public Schools christopher_wells@gwinnett.k12.ga.us
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