2011 ms flb
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Marketing & Strategy
FORRESTER LEADERSHIP BOARDS
Forrester Leadership Boards For Marketing & strategy executives
Forrester leadership boards For Market ing & strategy execut ives
CMO grOup
interaCt ive Market ing COunC i l
eBuS ineSS & Channel Strategy COunC i l
CuStOMer exper ienCe COunC i l
CuStOMer intell igenCe COunC i l
Market reSearCh COunC i l
FOrreSter leaderShip BOardS direCtly addreSS thiS iSSue.
FOrreSter leaderShip BOardS FOr Market ing & Strategy
prOFeSS iOnalS
n CMO Groupn Interactive Marketing Counciln eBusiness & Channel Strategy Counciln Customer Experience Counciln Customer Intelligence Counciln Market Research Council
We prOvide an exeCutive
peer COMMunity With the
MiSSiOn OF MaxiMizing
yOur SuCCeSS.
In today’s global business environment, marketing and
strategy professionals face a score of challenges that
directly affect the performance of their organizations.
“Forrester Leadership
Boards help you make
key decisions by providing
insight and best practices
from your peers, Forrester
analysts, and a personal
advisor whose sole focus
is helping you succeed in
your role.”
Victoria BoughVice PresidentForrester Leadership BoardsMarketing & Strategy Client Group
“a significant benefit
of being a member
of the Forrester
Leadership Boards
cMo group is that i
can email questions
to my advisor. she
not only supplies me
with answers, she
is also proactive in
connecting me with
fellow cMo members
whose counsel and
advice are invaluable.”
Monica WooChief Marketing and Merchandising Officer1-800-FLOWERS.COM
dediCated tO yOur SuCCeSS and the SuCCeSS OF yOur OrganizatiOn
Membership in the Forrester Leadership Boards recognizes your responsibility as a thought
leader and supports your achievements with peer best practice insights, exclusive research,
dedicated research resources, and access to Events. If you are in one of the six roles served
by Forrester Leadership Boards, you may qualify to join.
What can you expect as a Leadership Boards Member?
perSOnalized adviSOr
A dedicated research Advisor acts as an extension of your team, proactively connecting
you with relevant research and peers based on your current projects and performance goals.
relevant Cutting-edge COntent
As a member of the Forrester Leadership Boards, you vote on what research is important
to you — you direct the research agenda. You’re exposed to Forrester’s in-depth data and
forward-looking analysis in advance of other Forrester clients. Your Advisor understands your
needs and ensures that the information you receive is relevant to your priorities and goals.
truSted peer COMMunity
Tap into the collective wisdom of your peers to gain insight on best practices and proven
strategies. You’ll have the opportunity to share your own expertise and help fellow members.
You can also connect 24×7 through our member-only online community.
FOrreSter leaderShip
BOardS FOr Marketing &
Strategy prOFeSSiOnalS
the Forrester Leadership Boards help you and your organization succeed
MakE BEttER BuSInESS DECIS IOnS
SavE t IME
GaIn COMpEt It IvE aDvantaGE REDuCE COStS
St IMulatE InnOvat IOn
Your organization’s
success
Your success
exCluSive MeMBerShip BeneFitS
Save time by collaborating with your dedicated Advisor to increase efficiency.
Your time is precious — we work to help you maximize your productivity. Through
a deep understanding of your unique challenges, we recommend specific research,
analysts, and peers to provide the help you need to achieve success. According to one member
“A single conversation with a peer helped me avoid two months of pitfalls.”
Reduce costs by leveraging peer best practices.
As a member, you have access to peer insights and best practices through the
exclusive member online community, virtual and face-to-face meetings, and
your Advisor. Members frequently suggest that the support they receive saves hundreds of
thousands — and even millions — of dollars.
Make better business decisions by collaborating on tough challenges.
Because we restrict membership, you can be sure that the people you collaborate
with are facing challenges similar to your own. Your membership is designed to help
you tap into the wisdom of many peers in the same role in a safe environment. Through
collaboration, even the best ideas can be improved. Leading thinkers love the ability to test
their concepts on the peer community.
Stimulate innovation by changing your thinking.
In these challenging times, companies must continuously innovate. Because
members come from a broad range of industries, your thinking will be stimulated
and challenged. Discover how peers are doing things differently — sometimes the simplest
change can make the biggest difference.
Gain competitive advantage by positioning yourself to evolve.
No market remains constant. As a result, companies and organizations must evolve
or die. By becoming a member of Forrester Leadership Boards, you are positioning
yourself — and your company — for continuous evolution that will form the basis of
sustained competitive advantage.
a Fully tailOred ServiCe
With perSOnal and
OrganizatiOnal BeneFitS
CMO grOup
Members of this group are senior marketing executives within large organizations who typically must:
n Establish a customer-centric culturen Develop business-driven global marketing teamsn leverage the power of emerging technologies
CuStOMer experienCe COunCil
Members of this council are professionals within large organizations who typically must:
n Implement an effective “voice of the customer” programn prioritize customer experience site improvements to deliver greater business resultsn Ensure that customer experience remains a priority during shifts in the business cycle
CuStOMer intelligenCe COunCil
Members of this council are professionals within large organizations who typically must:
n Employ best practices in customer analyticsn leverage the customer database to drive business results across the organizationn Select marketing technology and service providers
eBuSineSS & Channel Strategy COunCil
Members of this council are professionals within large organizations who typically must:
n Increase online traffic and salesn Implement next-generation improvements to their sitesn Develop a long-term eBusiness strategy
interaCtive Marketing COunCil
Members of this council are professionals within large organizations who typically must:
n Justify investments in interactive marketing tacticsn Integrate interactive marketing tactics with traditional marketing programsn Maximize the results of interactive marketing investments
Market reSearCh COunCil
Members of this council are professionals within large organizations who typically must:
n Justify investments in new market research strategiesn Synthesize research into action-oriented recommendationsn Optimize their market research capabilities
To learn more about becoming a member of the Forrester Leadership Boards,
please contact your Forrester representative, email f lb@forrester.com, or visit
http://www.forrester.com/LeadershipBoards.
FOrreSter leaderShip
BOardS FOr Marketing &
Strategy exeCutiveS
Making Leaders Successful Every Day
© 2010, Forrester Research, Inc. all rights reserved. Forrester is a registered trademark of Forrester Research, Inc.
Forrester has research centers and sales offices in more than 25 cities internationally, including Amsterdam; Cambridge, Mass.; Dallas; Dubai; Foster City, Calif.; Frankfurt; London; Madrid; Sydney; Tel Aviv; and Toronto.
For the location of the Forrester office nearest you, please visit www.forrester.com/locations
Global HeadquartersForrester Research, Inc.400 Technology SquareCambridge, MA 02139USA+1 617.613.6000
FORRESTER LEADERSHIP BOARDS
MS.FlB.Q210
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