2011 marketer meet-up tennessee presentation
Post on 05-Dec-2014
653 Views
Preview:
DESCRIPTION
TRANSCRIPT
2010 20112009
Tennessee
Y&F Tennessee – Facts
• ORNL FCU-Oak Ridge, TN
• Assets: $1.3 Billion
• Members: 149,000
• Branches: 32
• Launched: February 2010
Jessica EmertRadio Partnerships
Radio Partnerships
Bonnaroo
• Full media pass
•Y&F Tennessee reporting updates on behalf of Star
•On air: 2-3 times per day
Y&F Tennessee HOT broadcast booth
•Y&F TN sponsors all HOT remotes (1-2 times per week)
• Logo recognition
Y&F Tennessee HOT broadcast booth
•Open invitation to attend and give out Y&F swag
•Positive associations with other companies/locations
After School Ambush
• Target high schools
• Text campaign with a concert at the winning school
Jessica EmertRadio Partnerships
top related