2011 marketer meet-up michigan presentation

2011 20122010

Michigan

Y&F Michigan-Facts

• Michigan First CU – Lathrup Village, MI

• Assets: $640 Million

• Members: 85,000

• Branches: 9

• Launched: February 2011

Linda Douglas &Darren Jackson

Wayne State University Campus Branch

Young & Free Michigan

About Us

• Metro Detroit• $640 MM assets• >85,000 members• Various youth initiatives• Launched Y&F Michigan February 25, 2011

Wayne State University

• Detroit• 32,000 students, 89% local• 3,000 staff• 11 ATMs, 4 MWBCs, 2 branches

Student Center Branch Before

Student Center Branch

• (add menu screen, 3 Janelle “waiting” videos)

Engagement Stations

Kiosk Idle Screen: Janelle Cheer

Kiosk Idle Screen: Janelle Cleaning

Promotions – Print Ad Series

Promotions – Print Ad Series

Promotions – Banner & Table Tent

• XXX

General Promotions

• “Free food” tickets• Giveaways• Postering• Digital signage

Back-To-School On-Sites

• WSU Festifall, Convocation, Student Org Day• UMD Peacock Palooza• Marygrove Road Rally• LTU Student Org Day• Move-in days

Wayne State Athletics

Wayne State Athletics

• Official financial institution• Radio• In-game video, live reads• Homecoming game• Other ideas brewing!

Mariachi Monday

Freebie

• Let’s Play!

What’s Next?

• Freebie online• “Dueling Debit Designs” promotion• Scholarship program revamp• Open First Gear Account online

Questions???

Linda Douglas &Darren Jackson

Wayne State University Campus Branch