2011 gartner symposium launch day
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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
Symposium/ITxpo Barcelona 2011Launch Day
5th July, 2011
Rob Whitehurst
Regional Vice President, Gartner Events
Welcome & Introduction
Welcome & Introduction
• Announcement of Symposium/ITxpo 2011 Theme
• Networking Lunch with Gartner Analysts & Events Team
• CIO Interview
• Audience Profile and Marketing Partnership
• Maximising your Symposium/ITxpo Sponsorship
• One on One Meeting Gartner Account Manager
4
Symposium/ITxpo 2011 at a glance
• Date: November 7-10, 2011
• Location: Centre Convencions Internacional Barcelona (CCIB), Barcelona
Program Outline:
• 3.5 days (Monday morning to Thursday afternoon)
• 3500 attendees/1500 CIOs
• Over 300 sessions
• 10+ tracks of content
• 90+ Analysts
• 85+ Solution Providers
• 1800 Companies
Consistent Success Formula
Research Engine
Powerful content
AudienceMulti-channel audience
acquisition strategy
TechnologyCompaniesFocused Sales Activity
667/6/2011
CIOs
Leadership Teams
Ap
plic
ation
s
Bu
sin
ess P
rocess Im
pro
ve
me
nt
BI &
In
form
atio
n M
an
ag
em
en
t
En
terp
rise A
rch
ite
ctu
re
Infr
astr
uctu
re &
Opera
tions
Pro
gra
m &
Po
rtfo
lio M
ana
ge
me
nt
Security
& R
isk M
anag
em
ent
So
urc
ing
& V
end
or
Re
lation
ship
s
Clearly Defined Target Markets
Across the Portfolio
77
India Joins The Worlds Most Important
Gathering of CIO’s and IT Executives
887/6/2011
Symposium Attendee Value Proposition
Symposium is the most important annual gathering of CIOs and their leadership
teams. It combines unrivaled ―state of the industry‖ analysis and insight and
gives you a framework to run, grow and transform your business through
technology strategy.
Symposium …
• Empowers you to make the right business technology decisions, with
immediate and actionable advice
• Enables you to create and extend operating efficiencies and competitive
advantage, through new ideas and unconventional ways of thinking
• Forges the relationships you need to succeed, with industry experts, peers and
providers
• Saves you time and money with a unique opportunity to assess leading
technology providers with immediate access to the best independent advice
Symposium Sponsor Value Proposition
9
Access to qualified
buyers
C-level interaction Pipeline
Acceleration
Effective use of
Marketing dollars
Align with Analyst
Content
Symposium
/
ITxpo
John Mahoney
VP, Distinguished Analyst & CIO Track Manager
Daniel Winterbottom
Program Director
Symposium/ITxpo Theme &
Program Overview
11117/6/2011
Symposium is the largest and most important annual gathering
of CIOs and their senior IT Executives.
It delivers independent and objective content with the authority
and weight of the world’s leading IT research and advisory
organization, and provides access to the latest solutions from
key technology providers.
Symposium is the industry’s only event to deliver the insight,
tools and relationships necessary to create, validate and
execute transformative business technology strategies.
Symposium Vision & Mission
Gartner's Objectives for Symposia/ITxpo
Symposium brings Gartner to
LIFE
Symposium Theme 2011
13
• Establish the right strategies, priorities, budgets, skill investments.
• Build a flexible organization that responds rapidly to business needs.
• Contribute directly to innovation and business growth.
• Create greater opportunities for cost reduction and operational efficiencies.
• Ensure personal leadership and IT team development.
• Maintain long-term competitive advantage.
• Reset the IT context within the enterprise.
Embrace the new realities CIOs face by re-imagining IT as it
impacts business expectations and new technology models
Attendee Value
New ways of thinking Actionable Advice
Peer Relationships Vendor Access
Re-imagining the CIO and the IT success cycle
15
2011 Global CIO Survey: Re-imagining IT Findings
16
• CIOs have the opportunity to RE-IMAGINE IT to meet business needs for GROWTH, take advantage of CLOUD services and economics, and RAISE THE STRATEGIC RELEVANCE of IT
• CIOs will be asked to increase the DIGITIZATION of their organizations and drive greater INNOVATION on FLAT BUDGETS
• CIOs must engage in a new SUCCESS CYCLE that concentrates on changing BENEFITS REALIZATION and IT SKILL BUILDING
• CIOs who accept this challenge gain the BUSINESS INFLUENCE they have sought for years
17
Symposium/ITxpo Framework
Applications
IT Leader
Agenda
Business
Process
Improvement
IT Leader
Agenda
Business
Intelligence &
Information
Management
IT Leader
Agenda
Enterprise
Architecture
IT Leader
Agenda
I&O
•Data
Centre
IT Leader
Agenda
Program and
Portfolio
Management
IT Leader
Agenda
Sourcing and
Vendor
Management
IT Leader
Agenda
Strategic & Key Initiatives
Industries
Relationships: Peer Learning & Networking
Vendor Access: MQ Sessions, Vendor Meetings
Insight & Tools: Robust Role Agenda
Trends: Mobile, Social, Cloud, Context
CR
OS
S R
OL
E
CO
NT
EN
T
EXCLUSIVE CONTENT
Personal Analyst Advice: 1on1 Meetings
IT L
EA
DE
R
EX
PE
RIE
NC
E
CIO EXPERIENCE & AGENDASecurity
and Risk
IT Leader
Agenda
I&O
•Mobile
IT Leader
Agenda
Top Line Lead Sessions for 2011
Powerhouse Perennials
Sessions always in high demand, because they not only address current issues but also anticipate future ones – delivering strategic insights for the coming year
• The Top 10 Strategic Technologies for 2012
• Disruptive trends Radar Screen: The Business Impact of Societal, Technology and Management trends
• CEO Concerns 2011 and the IT implications
• The 2012 CIO Agenda
• Cloud Computing Scenario
Maverick
Sessions highlighting unconventional or new ways of thinking about technology, services, business, work or society
• Judgement Day – Letting The Machines Automate Decision Making
• Jobs 2021: Radically Rethinking What We Will Do, Where, Why
• 16 Long-Followed IT Practices To Kill, When and Why
CIO Keynote
Gerry Pennell, Chief Information Officer,
London Olympics
CIO Keynote
Phil Pavitt, Chief Information Officer,
HMRC
21
CIO, Industry & Hot Topic Content
CIO content
• The CIO and the Board — Building Your Strategy
• Social media and politics: the CIOs guide to the new democracy
• Masters of Innovation: What CIOs Can Learn From the World's Best Innovators…
Industry content
Government/Public Sector
Energy and Utilities
Insurance
Banking
Manufacturing
Healthcare…
Cloud
SocialMobility
Sustainability
US, EMEA, Australia & Brazil Track Managers
track US EMEA Australia Brazil
Research Chair Jamie Popkin Debra Logan John Roberts Donald Feinberg
Applications Bill Swanton Massimo Pezzini Brian Prentice same as US
Business Intelligence &
Information ManagementTed Friedman Neil Chandler Eric Thoo Donald Feinberg
Business Process Improvement David McCoy same as US John Roberts same as US
CIO Leigh McMullen John Mahoney Andy Rowsell-Jones Patrick Meehan
CIO Executive Programs co-lead Mark McDonald Mark McDonald Linda Price Ione Coco
Enterprise Architecture Richard Buchanan Brian Burke Bard Papegaaij same as US
Industries Joanne Galimi Jonathan Edwards Christophe Uzureau Donald Feinberg
I&O — Communications Bob Hafner Scott Morrison Geoff Johnson Elia san Miguel
I&O — Data Center, Client
Computing and IT OperationsEd Holub Milind Govekar Errol Rasit David Coyle
Program and Portfolio
Management Audrey Apfel same as US John Roberts same as US
Security and Risk Management Ray Wagner Tom Scholtz Rob McMillan Tom Scholtz
Sourcing and Vendor
RelationshipsRichard Mitchell same as US Jim Longwood Cássio Dreyfuss
Strategic Initiatives David Mitchell Smith Mark Raskino John Roberts Donald Feinberg
Meet the Analysts
23
John Dixon
Research Director
Business Process Improvement
Andrew Butler
VP Distinguished Analyst
I&O: Data Centre
Neil Chandler
Research Director
Business Intelligence &
Information Management
Richard Mitchell
Managing VP
Outsourcing
Gartner Events Product Development Process
24
Gartner
Product
Development
Process
Secondary Research
• Market Forecast & Trends
• Press Articles
• Customer Enquiries
• Competitive Analysis
• Delegate Feedback
• Sponsor Feedback
• Market knowledge
• SWOT Primary Research
• Pre-Event Survey
• Pre-event interviews
• Advisory Board
• Gartner Research
• Continual validation of
content
Symposium/ITxpo operates with the advice and input of a number of individuals from end-user organizations, to help guide the content and direction of the event and ensure that the event addresses the needs of the audience.
We would like to thank the following individuals for their ongoing advice and support:
25
Advisory Board
• Adam BanksSVP, Head of Technology OfficeVisa Europe
• Frank BeiserCIO HEROLD Business Data GmbH
• Stephen ChiangCIO Bedell Group
• Paulo de-SaVP, Services Unilever
• Graeme HacklandIT/IS DirectorLotus Renault GP
• Bjorn Henrik MoshuusCorporate IT Director Elopak AS
• Klaus HoeffgenCIO Delvag Luftfahrtversicherungs-AG
• Colin ShenoyCIO International Operations GMAC Financial Services
Monday7 November
Tuesday 8 November
Wednesday 9 November
Thursday 10 November
Industry MorningMastermind
KeynoteMastermind
Keynote
Over 300 sessions over four daysContent: Scenarios, Role-based track sessions, Mavericks, Debates, Net IT
Outs, Magic Quadrants, End-User Case Studies, Solution Provider Sessions, Gartner Analysts One-on-Ones, Analyst-User Roundtables & Workshops
Symposium/ITxpo showcase
Exclusive CIO Program
Welcome eventNetworking
eventNetworking
event
2626
Symposium/ITxpo Snapshot
Gartner Keynote
We asked our audience how they want to consume content at Symposium…
• Case study presentations
• Keynotes
• 1:1 meetings with Gartner analysts
• Small, interactive roundtable discussions (project, technology and business topics)
• Hands-on workshops
• Tradition 1hr long presentations
• Clinics with advice on negotiations
• Informal, casual gatherings with fellow attendees
27
Delivery format - Feedback from our audience
28
New & Enhanced Session Formats
2929
Agenda Builder
30
31
Barcelona: new venue, new opportunities
Barcelona: new venue, new opportunities
• Barcelona is a vibrant city and a leading global destination in terms of tourism, economy and culture
• Boasts an international airport and high-speed railway making it a very business and travel hub for Europe
• Large variety of hotels and amenities
• Purpose-built venue which is conducive to creating the best experience for our clients, prospects and sponsors
• More austere times need destination with the right reputation
• Excellent feedback from clients and prospects regarding move from Cannes
Location
Adam BanksSVP, Head of Technology Office
Visa Europe
CTO Interview
Vicky KirschVP, Worldwide Events Marketing
Audience Profile
& Marketing Partnership
Agenda
• Who you can expect to interact with at Symposium/ITxpo - audience demographics
• What are we doing to attract the right audience -marketing strategy
• How we can support your promotional efforts
377/6/2011
The Symposium Brand
387/6/2011
Attendees demographics
Annual IT Budget
1. 62% of our
audience is at
C-Level
We target and
deliver buying
teams: CIO and their
direct reports by role
2. Our attendees
have unparallel
spending power
63% have an IT
spend greater than
$20M+
Attendees by Job Level
397/6/2011
Attendees demographics
Attendees by Industry
Enterprise Size3. 37% of the
audience
comes from the
largest
enterprises in
the world
4. These
enterprises
represent a
diverse and
comprehensive
mix of
industries
407/6/2011
Attendees demographics
Attendees by Country
417/6/2011
• We target specific roles in the IT
organization
• We understand their key initiatives
(their most important projects), and
their planned technology and service
providers investments
• We integrate our marketing
messaging with a personalized sales
approach
Our Marketing is highly targeted and integrated with a personalized selling approach
1. 62% of our
audience is at
C-Level
We target and
deliver buying
teams: CIO and their
direct reports by role
2. Our attendees
have unparallel
spending power
63% have an IT
spend greater than
$20M+
427/6/2011
• We leverage the power of the
Gartner client base, coupled with
extensive database investments
• Our event agenda and research
content are industry focused and
this is reflected in our marketing
messages
Our Marketing is highly targeted and integrated with a personalized selling approach
3. 37% of the
audience
comes from the
largest
enterprises in
the world
4. These
enterprises
represent a
diverse and
comprehensive
mix of
industries
437/6/2011
• Value based Marketing approach - lead generation through Webinars & Local Briefings
• Cultivation campaigns – maintaining the dialogue through our Research offerings
• Leverage the analyst base through our Gartner Blog Network and Social Media efforts
• Surface our intellectual property through Search Engine Marketing
• A extensive corporate Media Partnership and Alliances program
• A sophisticated and integrated PR campaign
Leveraging the Gartner value proposition
447/6/2011
We offer multiple solutions to support your
Symposium promotional efforts
Co-branded email - email campaign supported by Gartner
• 600€ registration discount
• Tailor the templates with your preferred message
- 1st email 15 weeks out
- 2nd email 10 weeks out
- 3rd email 5 weeks out
• Enhance your alignment with Gartner and the Symposium/ITxpo
• Utilize the Gartner brand
Access to our Press list with contact info
Exposure in our Conference brochure
Leverage of our Symposium brand through adverts in your publication, banners to use on your website, email signature for your sales force etc.
Supporting your Marketing Efforts
Advert in your publication
E-mail Template
Banners for your website
Event Logo for Trade Press Advertising
E-mail Signature
Supporting your Marketing Efforts
Laurence GoasduffDirector, Public Relations
Symposium/ITxpo Public Relations &
Best Practices
Gartner Symposium/ITxpo in the Press
Gartner Symposium ITxpo 2010
Hoffen und Bangen im IT-Markt
Dépenses informatiques : en 2011, une relance
par obligation
Gartner predicts 2011 IT spending rebound in
Europe
digi.no
Public Relations Mission
• Position Gartner Symposium/ITxpo as the 'must attend' IT event for CIOs and senior IT leaders
• Secure at least 20 journalists at the event from the UK, France and Germany primarily and EMEA overall
• Achieve 250+ pieces of coverage overall and 50% prior to the event
• Provide press theatre room for press briefings or media interviews and coordinate booking
• Provide a press work room at the event to display press packs
• A PR person will be available before and during the event to handle your press inquiries
Best Practices - PR
Prior to the event:
• Invite targeted journalists and propose an on-site interview with a corporate executive, clients etc…
• Utilize Twitter, Facebook, Flickr, Slideshare, YouTube as promotion tools for your announcements and presence at the event
• E.g. Watch live demos from Exhibitor at the Exhibitor Lounge #GartnerSym; Exhibitor executive speaking on camera at link of the video #GartnerSym
• Issue a press release that highlights your participation at the event
• Determine what press activities you want to conduct at the conference and/or in the evening (e.g. Product launch, organization’s new strategy, customer roundtables etc…)
• Determine if you will make any press announcements on site and the availability of your spokespeople
• Prepare press folders and organise shipment to the event
Best Practices - PR
At the event:
• Raise the presence of your organization at the event in various social media networking sites
• Place your publicity images, press releases, video and audio files on picture wire
• Hand out press folders and display spare copies in the press work room
• Distribute press announcements and coordinate press activities on site
After the event:
• Track coverage, collate photos from the event, and use them in your marketing campaigns or corporate collateral
• Develop post-event press announcements that highlight key deals signed at the event
51
Maximising your Sponsorship
Nigel Cox - Sales Director, EMEA Events
Carla Durman - Symposium/ITxpo Operations
527/6/2011
Steps of the Buying Process
Agenda
Reception
Reception
567/6/2011
Objectives Setting / Measure Value
• What are your objectives for Symposium?- Lead Generation
- Engaging 1:1 w/ Target Accounts
- Brand Identity/Exposure
- Thought Leadership
- Launching a product
- Building/Improving Relationships with Analysts?
- Competitive Advantage
• What is your measurement criteria?- Adding ―NEW LOGOS‖
- Lead conversion/increase in client acquisition
- Client retention and/or up sell
Maximizing cont…
• Drive ―New Logos‖ through Networking & Branding Opportunities- Targeted Industry focused Lunches/Dinners
- Branding Opportunities
- Speaking Platforms• Who’s going to speak?
• Thought leadership, solution driver?
- Experiential Opportunities
• Host your top clients & prospects
- AUR, 1:1’s, meetings with execs, mix prospects & current clients, listen to your client speaker, build an agenda for them?
• Magic Quadrant Theatres and making the most of these:- 20+ MQ presentations
- Highlighted profile on web, in guide, on Graphic by theater and on booth
- Literature displayed by theater
587/6/2011
Maximizing your participation
Pre-event support
- Gartner Account manager
• FFS
• Best Practices & Sales Briefings
- Program manager, Analyst engagement
• To help Support messaging and alignment with content
- Marketing
• Joint mailing campaigns
- Operations
• Dedicated support
- PR
• Leverage press coverage
59
Symposium/ITxpo Logistics Contacts
• Stephanie Gruning – Day to Day Sponsor contact
• Carla Durman – EMEA ITxpo Lead
• Rachel Price – Global ITxpo Lead
Exhibitor Resource Center (ERC)
• Used globally across three different regions
• Complete comprehensive online planning toolo Full list of actions and deadlines
o Submission of SPS and company information
o Booth package and graphics information
o Registration information
o Marketing tool kits and press information
o Event logistics information – e.g. Show hours, shipping, etc
60
Snapshot of current deadlinesConfirm your company name and url Immediate
Logo Submission Immediate
Company/Solution Description Due Immediate
Exhibitor Resource Center Goes Live 18-Jul
Rules & Regulations Acknowledgement 18-Jul
Make Your Hotel Reservation 19-Jul
First Draft of Speaking Session Title & Description 29-Jul
Final Speaking Session Title & Description 22-Aug
Additional AV for SPS 29-Aug
Select your Booth Option 31-Aug
Final Program Guide Ad 8-Sep
Information for pre-event email 26-Sep
Registration & Hotel - Cancellation Fee Deadline 26-Sep
Face-to-Face Sponsor Meetings Contact Information 26-Sep
Onsite Contact Details Needed 26-Sep
Booth Graphics Order 30-Sep
Submit Your Registration Information. 3-Oct
Booth AV Order 3-Oct
Internet Order 3-Oct
Order Electrical, Furniture and Accessories 3-Oct
Lead Retrieval Information 3-Oct
Submit slides for your speaking session 3-Oct
Last Day for Advance Warehouse Deliveries 14-Oct
Confirm Sessions you wish to be posted on Agenda Builder 14-Oct
*
*
* Premier and Platinum Sponsors only
*
*
62
Barcelona 2011 Floorplan
Session and workshop rooms – level 1
Sessions
Workshops
Main auditorium
Registration
65657/6/2011
Delivering Value
Sponsor Action Points
• Are you referenced in Gartner Research?
• Do you know when to secure your 1:1’s
• Which executives should you advertise as available for 1:1 meetings with executives?
• Have you conducted VB’s recently or in the lead up to Sym?
Sponsor Action Points
• What activities will draw attendees to your booth or presentation?
• Which audience segments do you want to attract the most?
• Do you have executives named on the agenda builder?
• Have you tagged your sessions?
66
360° Support that Makes a Difference
Utilizing Gartner MQ, cool vendors, coverage in research
Close collaboration with your Gartner Events Account Manager and team
Globally consistent first class customer service
Working with you on end-to-end solutions that will bring value to the attendees
Ensuring you create a memorable experience for your audience target
YOUR SUCCESS
Have you identified the ―3 Buckets‖ of clients, prospects in pipe and net new?
Understanding of your event Goals and objectives and that of the audience
Dedicated Operations Lead acting as extended arm of your team
Support calls
6767
Any questions?
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