2011 audi a8 feature comparison brochure marazzi motors fort myers, fl
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2011 Audi A8 Why-Buys in 3D
Designwhat design attributes make it special?
DynAmicshow does this feature impact the user?
DifferentiAtionin what ways is it unique or different from the competition?
1.AudiSpaceFrame(ASF)
2.8-speedTiptronic®transmission
3.4.2-literV8enginewith372hp
4.All-newMMI®andnavigationsystemwithtouch-padtechnology
5.quattro®permanentall-wheeldrive
6.Audipre-sensebasiccrashpreparation
7.StandardLEDdaytimerunninglights,taillightsandturnindicators
8.All-newBang&Olufsen®advancedsoundsystemwithemergingtweeters
9.Automaticfour-zoneclimatecontrol
10.AudiDriveSelect
“TheASFdesignislighterandstifferthansteel…
“Brand-newfor2011,the8-speedTiptronictransmissionoffersadditionalsmoothshiftpointsandadaptabilityassociatedwiththistechnology…
“Improvedfor2011,the4.2literV8engineadds22additionalhorsepower…
“ThenextadvancementofMMItechnologyallowsthedrivertowritecommandsonatouchpad…
“TheA8’squattrosystembalancespowerfronttorearcontinuously…
“Aproactiveapproachtotheconceptofoccupantprotectionthatanticipatesapendingcollision…
“TheLEDlightinglocatedthroughouttheA8’sinterior…
“Combiningstate-of-the-artadvancementsthatincludeacousticlenstechnologyandproprietarydigitalsignalprocessing…
“Theoptionalfour-zoneclimatecontrolonA8…
“Customizingthrottle,shift,steeringandsuspensionsettingsatthetouchofabutton…
…tooffernimblehandlinganddynamics…
…tomorecloselymatchthepowerandtorquecurvesoftheimproved4.2-literV8engine…
…achievesbest-in-classcombinedfueleconomy1…
…tonavigatein3Dview,accessreal-timetrafficinformation,importmusicfiles,controliPods®andmore…
…forsuperiorhigh-performancehandlingandtraction…
…closeswindows,adjustsseats,headrestraints,suspensionandbrakesformaximumoccupantprotectionandmaneuverability…
…illuminatesmoreefficiently…
…theavailableBang&Olufsensoundsystemoffersthrillingsoundreproduction…
…providesoptimalcomfortforalloccupants…
…Audidriveselectislikehavingfourcarsinone……
…andatechnologicaledgeoverthecompetition.”
…anditisnotavailableonthecomparableBMW,®Mercedes-Benz®andJaguar®models.”
…offeringacombinationofpowerandefficiencythatnocompetitorcanmatch.”
…inawaythatadvancestheconceptofuser-friendlyinterfacetechnologytoanentirelynewlevelunavailableonanycompetitor.”
…inallconditions,includingdrypavement.”
…assomekeycompetitors’systemsonlyretractseatbeltsandapplyextrabrakepressureinanticipationofacollision.”
…andspeakstotheA8’shigherlevelofdesign,aestheticsandtechnology.”
…andexclusivebrandtechnologywithinitsclass.”
…andisnotavailableontheLexus®GS460.”
…andit’stheonlysystemlikeitinitsclass.”
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
1 A8
Distinctive,unique“family”facedifferentiatesfromcompetition;enhancesengineperformancebyallowingmoreairflowtotheengine
Longerservicelife,brighterlightforincreasedvisibility
Automaticallyswitchesonvehicle’soutsidelightswhendoorsareunlockedwithkeyfob;switcheslightsoffafterdoorsarelocked
Lendsaprogressiveairofsophisticatedsportinesstoanexistingclassicautomotivelook
Ensurethatheadlightbeamsstayfocusedonthepathaheadregardlessoftheroadgradeorthevehicleload
Helpincreasevisibilitytootherdriversinadverseweatherconditions
Increasesafetybyclearlysignalingthedriver’sintentionswhenturning
Addstothevehicle’svalue;thedetailsoftheinteriorenhancetheownershipanddrivingexperience
LuxuriousValconaleatheremphasizesthenoblecharacterandqualityoftheotherinteriormaterialsintheA8
Allowfrontpassengerstofindaseatingpositionthatprovidesoptimumcomfort
Providepassengerswithadditionalwarmthandcomfortwhentheweathergetscold
Increasesindividualoccupantcomfort
ProvidesacomfortablegripandfeaturesMMIcontrolsforeasyaccess;easesentryandexitfordrivers(A8Lonly)
Allowspassengerstostoredrinksandsnacksandkeepthemcoolontrips
Maintainspowersupplytothefanwhenthecarisparkedinthesun
Allowdriverandfrontpassengermorecomfortandversatility
Improveairflowforincreasedinteriorcomfort
Powerfulandquiet;offerssportinessandefficiency
Provideshigheroutputandtorqueandlowerfuelconsumption;thehighcompressionratiooffersmoreefficientcombustion
PersonalizesthedrivingexperienceandgivesthedrivertotalcommandviaTiptronic,®sportmode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriverpreferences
KeepsthecarundercontrolbynetworkingABS,EBD,ASRandEDL
Improvesenginecombustionefficiency;increasesdynamicperformance
Adjustssteeringresistancebygaugingvehiclespeed;providesoptimalcontrolunderalldrivingconditions
Providesawiderpowerbandandgreaterpowerfortheengine
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The2011AudiA8isthenextiterationofanalreadyhighlyacclaimedflagshipvehicleoftheline.
Here is what’s standard in 2011
n 4.2-literV8enginewith372hp
n 8-speedTiptronic®transmissionwithpaddleshifters
n 19"wheels
n All-newnavigationsystemwithtouch-padtechnology
n Audidriveselect
n LEDdaytimerunninglights
the 2011 A8 features these additional options and packages
n Driverassistancepackage
n Driveselectpluspackage
n Rearseatcomfortpackage
n Executiverearseatingpackage
n 20"wheelswithsummertires
n Panoramasunroof(A8Lonly)
n Rear-seatentertainmentwith10"screens
n Nightvisionassistant
n All-newBang&Olufsen®advancedsoundsystem
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A8product Highlights
2
Audisingle-framegrilledesign
AdaptiveBi-Xenon™headlights
Cominghome/leavinghomefunction
Bold,refreshedexterior
Auto-levelingheadlights
Rearfoglights
Side-turnindicatorsinexteriormirrors
Award-winning,benchmarkinteriorwithworld-classdesignmaterialsandcraftsmanship
Premiumleatherupholstery(optional)
Power18-wayfrontpassengerseatswithpower4-waylumbaradjustment,oroptional22-waypowerfrontpassengerseatswithventilationandmassagefeature
Frontandrearheatedseats
Optionalautomatic4-zoneclimate-controlsystem
4-spoke,multifunction,leathersteeringwheelwithpowertiltandtelescopicadjustment(StandardonA8L,optionalonA8)
Personalrefrigeratorintrunkpass-through(optionalonA8Lonly)
Solarsunroof(optional)
Dualfrontcenterarmrests
B-pillarducts
Improved4.2-liter,DOHC,aluminumalloy,FSIV8enginewith372hp(A8/A8L)
5.2-liter,DOHC,aluminumalloy,FSIV10engine(S8)
All-new8-speedautomaticTiptronic®transmission
ESP®8.0(ElectronicStabilizationProgram)
Variablevalvecontrol
Servotronic®speed-sensitivesteering
Variableintakemanifold
Voicerecognition
6-discremoteCDchanger
Diversityantenna
Audimusicinterface
Satelliteradiopre-wiringwithSIRIUS®satelliteradio
Bose®PremiumSurroundSoundsystemwithAudioPilot®
Bang&Olufsen®premiumsoundsystem
AudicellphonepreparationwithBluetooth®
LEDreartaillights
FrontandrearacousticparkingsystemwithrearviewcameradisplayinMMI(optional)
Lightsensor
Advanced,two-stage,occupant-sensingairbagsupplementalrestraints
Tire-pressuremonitoringsystem
AvailableAudipre-sensebasiccrashpreparation
Optionalnightvisionassistant
Letsdriveroperateradio,CDplayer,navigationandtelephoneviavoicecommandsforreduceddriverdistraction
Letsyoulistentomoreofyourfavoritemusic
Housestheantennasforradio,satelliteradioandGPS
AllowstheconnectionofApple®iPods®totheMMIandgivesuserstheabilitytocontroltheiriPodsviatheMMIpanelorthemultifunctionalsteeringwheel
Morethan130channelsgivespassengersmoreoptionsforlisteningtomusic,news,sportsandtalkshowscoasttocoast
Providessymphony-likesound,virtuallyunaffectedbyambientnoise
14activeloudspeakers,DigitalSignalProcessing(DSP),morethan1,000wattsmakethissoundsystemamongthebestintheworld,andAudiwasthefirstautomakertopartnerwiththisworld-classmanufacturerofaudiosystems
Enableshands-freecommunicationandhelpsreducedriverdistraction
Consumeupto50percentlessenergyandtakeuplessspacethanconventionalbulbs;providequickerilluminationtosharpenthereactiontimeofthedriverbehindthevehicle
Providesgreaterconfidenceinbackingmaneuvers;helpsreducepotentialforaccidentsandallowsforgreatermaneuverabilityintightparkingsituations
Asafetyandconveniencefeaturethatturnsonheadlightsautomaticallywhenitgetsdark
Providesuperiorpassivesafetyprotection,aidedbyseat-mountedfrontairbagsandtheSideguard™head-protectionairbags
Helpsdriversmaintainoptimaltirepressureforimprovedride,handling,responsivenessandfueleconomy1
Proactivelycloseswindows,sunroof,adjustsseats,headrestraints,suspensionandbrakesinanticipationofacollisionoranaccident-avoidancesituation
InfraredtechnologygeneratesthermalimageoncamerathatisobservedonDISscreentoalertdriversofpedestriansandwildlifecrossingtheroad;audiblewarningsoundalertsofpotentialcollision
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TheAudiA8activesafetyfeatureshelppreventaccidents,andpassivesafetyfeaturesincreaseitsperformancewhenunavoidablecollisionshappen.
Afewoftheseinclude:
n ESP
n Brakeassist
n High-performancealuminum-fist-caliperbrakesystem
n Dual-stage,dual-thresholdfrontairbags2
n Sideguard™headairbags2
n Frontandrearsideairbags2
n Three-pointsafetybeltsforallpassengers
n Driverandfrontpassengerkneeairbags2
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A8 product Highlights
3
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A8safety
4 A8
the Audi space frame
ThealuminumbodyoftheA8modelsusestheAudiSpaceFrame,whichhasbeencontinuallydevelopedsincetheintroductionoftheAudiA8in1994.ThemostrecentAudiA8modelsfeatureanew-generationSpaceFramethatoffersimpressiveadvantages,includingimprovedhandling,ridequality,performanceandfueleconomy.1
OtheradvantagesoftheASFinclude:n Alowerweightwhencomparedtoaconventionalsteelbody(300-poundweightsavings),reducingfuelconsumptionandproviding
moredynamicperformancen ConstructionthatfurtherenhancesthesafetypotentialoftheA8modelsn Alargelyautomatedproductionthatensuresprecisionanddimensionalaccuracyn Anintelligent,simplerdesignand17percentfewerparts,whichmeansimplerrepairsthatcanresultinlowerinsurancepremiumsn Exceptionallystrongwelds,thankstoanew,moreefficientlaser-hybridweldingtechnique
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A8consideration set
5
model competitive comparison
2011Audi 2011BMW® 2010Lexus® 2011Jaguar® 2010Mercedes-Benz® A8 750ixDrive GS460 XJ CLS550Adaptivefrontlightingsystem STD STD STD OPT OPTDaytimerunninglights STD STD STD STD STDPowersunroof/moonroof STD STD STD STD STDAuto-levelingsuspension STD STD N/A STD STDHeatedrearseats OPT OPT N/A STD N/ARearside-impactairbags2 STD N/A STD STD STDAll-wheeldrive STD STD N/A N/A N/AAuto-dimmingrearviewmirror STD STD STD STD STDPower-foldingexteriormirrors STD STD STD STD N/ASide-turnindicatorlightsinmirrors STD N/A STD STD STDRain-sensingwipers STD STD STD STD STDNavigationsystem STD STD OPT STD STDSatelliteradio3 SIRIUS®-STD SIRIUS-OPT XM-STD SIRIUS-STD SIRIUS-STDHeadlightwashers STD STD OPT STD OPTAdaptivecruisecontrol OPT OPT OPT OPT OPTRearlumbarsupport STD N/A N/A N/A N/AFour-zoneautomaticclimatecontrol OPT STD N/A OPT STDPowersunshadeforrearwindow STD OPT OPT OPT OPTFrontseatventilationandmassage OPT OPT STD STD STDSeatingsurface Premiumleather Premiumleather Leather Premiumleather PremiumleatherBaseMSRP4 TBD $85,000 $54,070 $72,500 $74,000
2011Audi 2011BMW 2011Jaguar A8L 750LixDrive XJLAdaptivefrontlightingsystem STD STD OPTDaytimerunninglights STD STD STDPowersunroof/moonroof STD STD STDAuto-levelingsuspension STD STD STDHeatedrearseats OPT OPT STDRearside-impactairbags2 STD N/A STDAll-wheeldrive STD STD N/AAuto-dimmingrearviewmirror STD STD STDPower-foldingexteriormirrors STD STD STDSide-turnindicatorlightsinmirrors STD N/A STDRain-sensingwipers STD STD STDNavigationsystem STD STD STDSatelliteradio3 SIRIUS-STD SIRIUS-OPT SIRIUS-STDHeadlightwashers STD STD STDAdaptivecruisecontrol OPT OPT OPTRearlumbarsupport STD OPT N/AFour-zoneautomaticclimatecontrol STD STD STDPowersunshadeforrearwindow STD OPT STDFrontseatventilationandmassage OPT OPT STDSeatingsurfaces Premiumleather Premiumleather PremiumleatherBaseMSRP4 TBD $88,900 $79,500
Inanydirectcomparison,Audihasadvantagesoverthecompetition.
Universalplussesversusthecompetition:
n Benchmarkinteriorsaretheenvyoftheautomotiveindustry
n FSIdirectinjectiontechnology
n quattro®IVall-wheeldrive
n Adaptiveairsuspension
n ErgonomicinteriorwithMMIcontrollogic
n Solarsunroof
mmi touch
ThelatestrevolutionaryadvancementinMMItechnologychangesthewaythatadriverusestheA8navigation,radioandphonesystems.MMItouchenablesthedrivertoenterdestinationinformationorphonenumberswithoutusingbuttonsorjoysticks.Thedriverwritesonatouchpadlocatedatthecenterconsole,withineasyreach,andMMItouchrecognizesthehandwritingandresponds.Thetouchpadcanalsobeprogrammedtoactivatesixradiopre-setstations.It’sasystemlikenootherintheindustry,anditsetsthenewbenchmarkforin-vehicledriver-interfacesystems.
TheAudiA8continuestoreceiveravereviewsandwinnumerousawardsfromaroundtheglobe.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A8 Accolades
American Accolades
“…thereexiststheinfinitesimallysmallnumberofcarsthathavebeenengineeredwithbothmissionsinmind,offeringdynamicexcellenceforthosetwirlingthesteeringwheelandfive-starappointmentsforthoseoccupyingtherearseats.The2011AudiA8LW-12isonesuchvehicle,anditsatisfiesinalmostallaspects.”
—Car and Driver
“Thenew2011AudiA8islonger,widerandtallerthanthe2004-’10model.Andnotcoincidentally,it’salsoalittlebiggerthanthestandard-wheelbaseversionsoftheBMW7SeriesandLexusLS.”
—insideline.com
“…wheretheA8reallyjustifiesAudi’s‘sportiest’claimisinitscomposureonlumpybackroadswhentheg-loadsarecomingfromoddanglesandthepaceisbrisk.BMWwrotethemanualonthis—abenchmarkblendofcomplianceandagility.Still,Audi’sadaptiveairsuspensionmayhaveaddedanewchapter.”
—Car and Driver
“TheinterioroftheA8Lenchantswithitsnew,lightlines,withacraftsman’sleveloffitandfinishandwithextraordinaryattentiontothesmallestofdetails.Thecomfortonboardisfirst-class—fromtheambientlightingtothefour-zoneautomaticclimatecontrolsystem.”
—Automotive Intelligence
6 A8
1: 17city/27highwaympg(4.2liter,8-cylinderengine).EPAestimates.Yourmileagewillvary.
2: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallaccidentcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.
3: AllA8modelsincludeastandardthree-yearsubscriptiontoSIRIUS-XM®satelliteradio.
4: SourceofcompetitiveMSRPfigures:edmunds.com.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A8Disclaimers
7 A8
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