2011 06 15 hpm tweetchat transcript

#hpm

Healthcare Hashtag Twitter Transcript

From: Wed Jun 15 18:00:00 PDT 2011

To: Wed Jun 15 19:00:00 PDT 2011

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Learn more about #hpm at The Healthcare Hashtag Project

ctsinclair Welcome to #HPM tweetchat, I am your host for the evening, let's begin with some

introductions #hpmWed Jun 15 18:00:26 PDT 2011

PracticalWisdom @EldrcareConsult Shon, maybe we are the early http://bit.ly/iT3Bu9 #HPMWed Jun 15 18:00:39 PDT 2011

jfclearywisc Joining #HPM tweetchat from O'hare. On way to UN civil Society Meeting on Non

Communicable diseases. Keeping #palliative care on radar #hpmWed Jun 15 18:00:54 PDT 2011

aliciabloom i will be #hpm tweeting for the next hour!Wed Jun 15 18:01:27 PDT 2011

SheyontheBay Hi, everyone! Hospice nurse, case manager, Long Island, NY #hpmWed Jun 15 18:01:34 PDT 2011

ctsinclair Intro: Christian Sinclair: Host for tonight's #Hospice and Palliative medicine

Tweetchat, doc @kchospice, editor of @Pallimed #hpmWed Jun 15 18:01:40 PDT 2011

ctsinclair Also ...distracted by #StanleyCup #hpmWed Jun 15 18:01:46 PDT 2011

EldrcareConsult Hey guys! Shon from Eldercare Life Solutions in Knoxville. We provide geriatric care

management to families and physicians #HPMWed Jun 15 18:02:06 PDT 2011

ctsinclair Hi Jim, Alicia and Shey #hpmWed Jun 15 18:02:07 PDT 2011

PracticalWisdom Tweets will be about #HPM. Looking forward to an evening with #HPM founder

@ctsinclair #HPMWed Jun 15 18:02:09 PDT 2011

hollyby Nice! RT @jfclearywisc: Joining #HPM tweetchat from O'hare. On way to UN civil

Society Mtg on #NCDs. Keeping #palliative care on radar #hpmWed Jun 15 18:02:20 PDT 2011

MarksPhone Hi Mark here not trying to mutli-task #hpmWed Jun 15 18:02:42 PDT 2011

ctsinclair Hi Shon. Saw lots of tweets about Elder Abuse Prevention/Awareness day today

#hpmWed Jun 15 18:02:50 PDT 2011

hollyby Off to a graduation, so only lurking. Have a great chat! #hpmWed Jun 15 18:02:58 PDT 2011

renee_berry RT @hollyby: RT @ssmithaahpm: Get Out the Vote GeriPal Style II | GeriPal -

Geriatrics & Palliative Care Blog http://t.co/DQtKLRC via @geripalblog #hpmWed Jun 15 18:03:02 PDT 2011

aliciabloom MSW, LSW @VITASHospice & Palliative Care focused on clinical education &

program development, as well as patient care. hi! #hpmWed Jun 15 18:03:05 PDT 2011

SheyontheBay Next hour, tweeting on hospice, palliative care tweet chat #hpmWed Jun 15 18:03:21 PDT 2011

PracticalWisdom HI I'm Lisa Speaker/Trainer Myers-Briggs/Leadership/Creativity/Presentation/Adult

Educ. Morph ho-hum into compelling. Curious/Connector #HPMWed Jun 15 18:03:33 PDT 2011

EldrcareConsult @ctsinclair Yes we have been busy in E TN today as well #HPMWed Jun 15 18:03:38 PDT 2011

renee_berry --> passionate about early #palliative care & advance care planning, excited for

#hpm chat tonight, hi everyone!Wed Jun 15 18:03:47 PDT 2011

ctsinclair Topics tonight will cover donations to #charity, #volunteer work, and Ethical

#Hospice marketing #hpmWed Jun 15 18:03:47 PDT 2011

jfclearywisc Joined by Human rights watch, world palliative care alliance, Open Society Institute

and UICC colleagues #hpmWed Jun 15 18:03:55 PDT 2011

EldrcareConsult @PracticalWisdom Hey there Lisa! #HPMWed Jun 15 18:04:09 PDT 2011

PracticalWisdom Congrats to some hard working person~graduation. RT @hollyby: Off to a

graduation, so only lurking. Have a great chat! #HPMWed Jun 15 18:04:21 PDT 2011

ctsinclair Will just have a little mingling and get started in a few minutes with the topics #hpmWed Jun 15 18:04:36 PDT 2011

renee_berry nice! RT @ctsinclair Topics tonight will cover donations to #charity, #volunteer work,

& Ethical #Hospice marketing #ethics #hpmWed Jun 15 18:04:39 PDT 2011

DoctorFisher Hi palliators, #HPM and #geriatrics doc with @HouseCallDocs in RaleighWed Jun 15 18:05:01 PDT 2011

jfclearywisc UICC has done a great job keeping #palliative care on the #NCD agenda together

with others from NCD Alliance incl diabetes (off topic!) #hpmWed Jun 15 18:05:05 PDT 2011

PracticalWisdom Hi Shon. Great to see you tonight. U R working hard to protect & care 4 seniors RT

@EldrcareConsult: @PracticalWisdom Hey there Lisa! #HPMWed Jun 15 18:05:06 PDT 2011

PracticalWisdom Hi Right around my corner. Home is Greensboro NCRT @doctorfisher: Hi

palliators, #HPM/#geriatrics doc with @HouseCallDocs in Raleigh #HPMWed Jun 15 18:05:49 PDT 2011

ctsinclair @jfclearywisc What is the #NCD? #hpmWed Jun 15 18:05:51 PDT 2011

EldrcareConsult @ctsinclair we need to have a chat on how geriatric care mgt can work with

hospice.had a fabulous lunch & learn w/ Caris Hospice #HPMWed Jun 15 18:05:54 PDT 2011

jfclearywisc Will be tweeting from UN General Assembly hall in New York tomorrow through

#hpm and #NCDs #hpmWed Jun 15 18:06:01 PDT 2011

DrSnit @ctsinclair hey!! Watchin the Stanley cup!!! How goes all? #hpmWed Jun 15 18:06:08 PDT 2011

PracticalWisdom RT @jfclearywisc: UICC G8 job keeping #palliative care/ #NCD agenda together

with others from NCD Alliance incl diabetes (off topic!) #HPMWed Jun 15 18:06:18 PDT 2011

PracticalWisdom Impressive. RT @jfclearywisc: Will be tweeting from UN General Assembly hall in

New York tomorrow through #hpm and #NCDs #HPMWed Jun 15 18:06:30 PDT 2011

ctsinclair @EldrcareConsult Maybe you could host Tweetchat sometime and pick the topic!

(sign ups for July, Aug, Sep http://hpm.md/kwpda6) #hpm

Wed Jun 15 18:06:54 PDT 2011

PracticalWisdom @ctsinclair Thanks for Moderating tonight. Who is your hockey team? #HPMWed Jun 15 18:06:55 PDT 2011

ctsinclair RT @jfclearywisc: Will be tweeting from UN General Assembly hall in New York

tomorrow through #hpm and #NCDs "will follow!" #hpmWed Jun 15 18:07:10 PDT 2011

SheyontheBay RT @ctsinclair: @jfclearywisc What is the #NCD? #hpmWed Jun 15 18:07:13 PDT 2011

jessicajohanna hello everyone! coming in a bit late. glad to be here tonight. #hpmWed Jun 15 18:07:15 PDT 2011

ctsinclair @PracticalWisdom Go #Bruins #hpmWed Jun 15 18:07:17 PDT 2011

PracticalWisdom Confetti Evening for sure! How was your trip? RT @DrSnit: @ctsinclair hey!!

Watchin the Stanley cup!!! How goes all? #HPMWed Jun 15 18:07:23 PDT 2011

jfclearywisc #NCDs = non communicable diseases, primarily Cancer, diabetes and heart and

lung disease for current WHO agenda (but wider in reality). #hpmWed Jun 15 18:07:41 PDT 2011

DoctorFisher @PracticalWisdom waving in westerly direction #hpmWed Jun 15 18:08:00 PDT 2011

ctsinclair @DrSnit Going well, you joining us tonight? #hpmWed Jun 15 18:08:05 PDT 2011

SheyontheBay @jfclearywisc Thank you! #hpmWed Jun 15 18:08:09 PDT 2011

ctsinclair Getting ready for Topic #1 #hpmWed Jun 15 18:08:23 PDT 2011

EldrcareConsult @ctsinclair would love to do that #HPMWed Jun 15 18:08:43 PDT 2011

emilybarryPR Hello all! Emily from Transcend @hospice_mktg #hpmWed Jun 15 18:08:49 PDT 2011

SheyontheBay @ctsinclair Baited breath.... #hpmWed Jun 15 18:09:00 PDT 2011

DrSnit @ctsinclair of course. Just half joining. *watches out of corner of eye* #hpmWed Jun 15 18:09:33 PDT 2011

EldrcareConsult Sitting on G waiting on O...... #HPMWed Jun 15 18:09:44 PDT 2011

ctsinclair Topic #1: Many hospice (and HC orgs) are non-profit, how can you tell your

donations are doing good? What is responsibility of the org? #hpmWed Jun 15 18:09:56 PDT 2011

HumpbacksRule Hi everyone! #hpmWed Jun 15 18:09:59 PDT 2011

renee_berry RT @ctsinclair: Topic #1: Many hospice (and HC orgs) are non-profit, how can you

tell your donations are doing good? What is responsibility of the org? #hpmWed Jun 15 18:10:52 PDT 2011

DoctorFisher @emilybarryPR Hey great to see you here! #hpmWed Jun 15 18:11:02 PDT 2011

ctsinclair Raising Money To Cure #Cancer: Is There A Better Way? | Here & Now

http://hpm.md/lVHjQB "here is the story that inspired this topic" #hpmWed Jun 15 18:11:04 PDT 2011

PracticalWisdom http://bit.ly/mqmJUh ing Back. Conference Open 2 other disciplines? Thx RT

@doctorfisher: @PracticalWisdom waving in westerly direction #HPMWed Jun 15 18:11:21 PDT 2011

SheyontheBay Bereavement department runs fantastic childrens program, and has a summer

camp program #hpmWed Jun 15 18:11:28 PDT 2011

renee_berry Many of the for profit hospices take donations as well towards their company's

foundation, great question #hpmWed Jun 15 18:11:40 PDT 2011

emilybarryPR T1 - communicate to donors, pts and families how donations are used, honor

donors w/ plaques, naming Hospice House for ex #hpmWed Jun 15 18:11:48 PDT 2011

jfclearywisc #1: Big!! one interstate oncology colleague stop giving to hospice when he saw $$

going to "unwarranted" chemo. #hpmWed Jun 15 18:12:02 PDT 2011

EldrcareConsult T1: I think its the only way you are going to get the money that is needed for

research. #HPMWed Jun 15 18:12:12 PDT 2011

ctsinclair RT @renee_berry: Many for profit hospices take donations as well towards their

companys foundation, great question 'didnt know that' #hpmWed Jun 15 18:12:18 PDT 2011

Wed Jun 15 18:12:18 PDT 2011

emilybarryPR Good to see you as well @doctorfisher #hpmWed Jun 15 18:12:21 PDT 2011

equijada Earl checking in - #hpm physician, intp, interested in life lessons, rascal,

sometimes sour, passionate about innovation and eol.Wed Jun 15 18:12:41 PDT 2011

aliciabloom non-profits: no margin, no mission. where does $ go -- operations, overhead, or

directly to patient care? #hpmWed Jun 15 18:12:46 PDT 2011

jfclearywisc Cure #cancer: Cancer control is a much better target and includes palliative care!!!

#hpmWed Jun 15 18:13:13 PDT 2011

renee_berry T1 I try to ask a lot of questions (I know so out of the ordinary for me) about exactly

how donations are spent, q's about % of $$ etc #hpmWed Jun 15 18:13:53 PDT 2011

ctsinclair FYI for Topic 1: #Charity is an oft-used hashtag, feel free to use it, same with

#nonprofit (Gets other people in on the convo) #hpmWed Jun 15 18:13:56 PDT 2011

emilybarryPR Communicate, communicate, communicate! Show how money supports mission,

helps care for anyone who cannot afford to pay, etc #hpmWed Jun 15 18:14:03 PDT 2011

SheyontheBay Personally, i could/would not work for a for-profit hospice. Ethically opposed in

principle #hpmWed Jun 15 18:14:04 PDT 2011

MarksPhone I think there are two parts here. You give because of the support and help you

received. That is positive. Is it buyers remorse later? #hpmWed Jun 15 18:14:09 PDT 2011

ctsinclair RT @jfclearywisc: #1: onc colleague stop giving to #hospice when he saw $$ going

to "unwarranted" chemo. "surprising reason" #hpmWed Jun 15 18:14:31 PDT 2011

aliciabloom very proud of our Foundation for End of Life Care @VITASHospice.

(http://goo.gl/fy2By) #hpmWed Jun 15 18:14:52 PDT 2011

EldrcareConsult You just have to make sure its going to the right place. Research before you donate

IMO #HPMWed Jun 15 18:15:00 PDT 2011

renee_berry @ctsinclair @jfclearywisc wow, fascinating #hpmWed Jun 15 18:15:01 PDT 2011

renee_berry RT @jfclearywisc: #1: Big!! one interstate oncology colleague stop giving to hospice

when he saw $$ going to "unwarranted" chemo. #hpmWed Jun 15 18:15:13 PDT 2011

emilybarryPR RT @ctsinclair: FYI for Topic 1: #Charity is an oft-used hashtag, feel free to use it,

same with #nonprofit (Gets other ppl in convo) #hpmWed Jun 15 18:15:14 PDT 2011

ctsinclair noting this is not about NP v FP but really about effective charitable giving. most

assume #hospice org will do good, but how to check #hpmWed Jun 15 18:15:22 PDT 2011

ctsinclair RT @EldrcareConsult: You just have to make sure its going to the right place.

Research before you donate IMO "By what metrics?" #hpmWed Jun 15 18:15:37 PDT 2011

JoshGriffin @ctsinclair I think one thing that needs to stop is these charities also donating

"administrative" money to other charities. #hpmWed Jun 15 18:15:50 PDT 2011

PracticalWisdom T1: Think % of $ spent on Fundraising is critical. Fund raising costs 2% of related

contributions.United Way http://bit.ly/kL814a #HPMWed Jun 15 18:15:58 PDT 2011

ctsinclair @aliciabloom Does @VITASHospice foundation publish stats on program?

Wondering if most hospices do? #hpmWed Jun 15 18:16:23 PDT 2011

SheyontheBay Investigate the organization's annual report. available to public #hpmWed Jun 15 18:16:28 PDT 2011

EldrcareConsult Most hospices dont! #HPMWed Jun 15 18:16:49 PDT 2011

DrSnit @MarksPhone what a good term! I do think some people feel taken advantage of

as non profits get out of touch from community & mission #hpmWed Jun 15 18:17:01 PDT 2011

doctorfisher @SheyontheBay I don't think you can assume all for-profit are unethical and all

non-profit are ethical #hpmWed Jun 15 18:17:03 PDT 2011

HumpbacksRule I agree w/ res before donate but I bet most of the public doesn't do it. They give 2

orgs like Komen b/c of publicity they see. #hpm #cancerWed Jun 15 18:17:13 PDT 2011

aliciabloom RT @SheyontheBay: Personally, i could/would not work for a for-profit hospice.

Ethically opposed in principle <--awfully bold statement #hpmWed Jun 15 18:17:17 PDT 2011

PracticalWisdom T1: In my community United Way raises a great deal of Money for Hospice. I have

worked closely with them. #HPM

worked closely with them. #HPMWed Jun 15 18:17:44 PDT 2011

aliciabloom well said, @doctorfisher. #hpmWed Jun 15 18:17:45 PDT 2011

ctsinclair I have checked for some #hospice orgs on @CharityNav , but many are not on

there. #hpmWed Jun 15 18:17:45 PDT 2011

emilybarryPR Some orgs produce annual reports or community benefit reports to show how

money is used #hpmWed Jun 15 18:17:46 PDT 2011

ctsinclair @MarksPhone I'm thinking more people will want to give effectively not just give

because it feels good #hpmWed Jun 15 18:18:04 PDT 2011

renee_berry could ask @VITASFoundation RT @ctsinclair @aliciabloom Does @VITASHospice

foundation publish stats on program? #hpmWed Jun 15 18:18:20 PDT 2011

renee_berry I agree RT @ctsinclair @MarksPhone Im thinking more people will want to give

effectively not just give because it feels good #hpmWed Jun 15 18:18:41 PDT 2011

MarksPhone If someone has just suffered a loss going through a financial report seems harsh

and hard. #hpmWed Jun 15 18:18:41 PDT 2011

SheyontheBay @doctorfisher I didnt say NP=ethical, FP=unethical. I said I am personally, ethically

opposed to the concept of a fp hospice #hpmWed Jun 15 18:18:46 PDT 2011

ctsinclair Also I would imagine most people give to a #hospice org because of quality care

rec'd, but doesnt ensure donations used effectively #hpmWed Jun 15 18:18:59 PDT 2011

ctsinclair RT @MarksPhone: If someone has just suffered a loss going through a financial

report seems harsh and hard. "agreed" #hpmWed Jun 15 18:19:23 PDT 2011

aliciabloom @SheyontheBay @doctorfisher non-profits are equally concerned with their bottom

line. no margin, no mission. #hpmWed Jun 15 18:19:38 PDT 2011

ctsinclair RT @emilybarryPR: Some orgs produce annual reports or community benefit

reports to show how money is used "what % do you think?" #hpmWed Jun 15 18:20:00 PDT 2011

EldrcareConsult @ctsinclair Most ppl give to hospice after having a loved on one services #HPMWed Jun 15 18:20:03 PDT 2011

MarksPhone @ctsinclair Now the question becomes effective balanced with good and that is an

exercise during a loss. #hpmWed Jun 15 18:20:07 PDT 2011

HumpbacksRule Agree & some aren't able to anyway. @MarksPhone ...has just suffered a loss

going through a financial report seems harsh and hard. #hpmWed Jun 15 18:20:11 PDT 2011

PracticalWisdom T1: Do you all agree United Way has low Administrative costs? Good use of funds?

Good for Hospice? #HPMWed Jun 15 18:20:32 PDT 2011

ctsinclair Hey all not trying to milk the NP v FP debate, just asking about effective #charity

donations! #hpmWed Jun 15 18:20:40 PDT 2011

renee_berry RT @doctorfisher: @SheyontheBay I don't think you can assume all for-profit are

unethical and all non-profit are ethical #hpmWed Jun 15 18:20:49 PDT 2011

SheyontheBay @Aliciabloom Agreed:cant provide services w/o $ #hpmWed Jun 15 18:21:08 PDT 2011

ctsinclair @PracticalWisdom I have not ever given to @UnitedWay, not sure why but the

machine just seems to big for me #charity #hpmWed Jun 15 18:21:28 PDT 2011

PracticalWisdom @ctsinclair LIke this? Fund raising costs 2% of related contributions.United Way

http://bit.ly/kL814a #HPM -9:15 PM Jun 15th, 2011 #HPMWed Jun 15 18:21:35 PDT 2011

HumpbacksRule T1 Financial reports can be tough 4 some to get through and understand. They

may be available, but decipherable 4 all? #hpmWed Jun 15 18:21:56 PDT 2011

emilybarryPR @ctsinclair I don't know a good % off hand. Non-profit orgs should prepare a

community benefit rpt as means of social responsibility #hpmWed Jun 15 18:22:13 PDT 2011

ctsinclair @PracticalWisdom That is pretty impressive #hpmWed Jun 15 18:22:15 PDT 2011

EldrcareConsult I give to the ACS....and Alz Assn #HPMWed Jun 15 18:22:26 PDT 2011

SheyontheBay Most bereaved donate out of gratitude. they have seen the services provided.

Including non-billable services #hpmWed Jun 15 18:22:30 PDT 2011

move the needle forward promote giving in healthy times. People give to AIDS who

MarksPhone

move the needle forward promote giving in healthy times. People give to AIDS who

dont have AIDS. Give to support dying w/respect #hpmWed Jun 15 18:22:34 PDT 2011

PracticalWisdom Interesting. RT @ctsinclair: @PracticalWisdom I have not given 2 @UnitedWay, not

sure ? but the machine just seems2 big 4 me #charity #HPMWed Jun 15 18:22:36 PDT 2011

ctsinclair Getting ready for Topic 2, wrap up your thoughts on Topic 1 #hpmWed Jun 15 18:22:39 PDT 2011

renee_berry may be relevant when choosing where to donate RT @ctsinclair not trying to milk

the NP/FP debate, just asking abt effective donations #hpmWed Jun 15 18:22:57 PDT 2011

DrSnit @emilybarryPR agreed. How many do this? Or put it on their site? #hpmWed Jun 15 18:23:23 PDT 2011

SheyontheBay Charity Navigator is an easy tool for most to use - provides breakdown of how $

spent #hpmWed Jun 15 18:23:43 PDT 2011

EldrcareConsult I think its better to give than not to.... #HPMWed Jun 15 18:23:53 PDT 2011

aliciabloom for me, the % of $ that goes directly to patient care & meeting other patient/family

needs is critically important #hpmWed Jun 15 18:23:54 PDT 2011

ctsinclair And I also give without regards to effectiveness because it is just a good idea - see

@Kickstarter and @krmcrestitution #charity #hpmWed Jun 15 18:24:10 PDT 2011

renee_berry T1 Ask a lot of Qs, large numbers can be deceiving if the org is national re: % of

patients served receiving charity & vol important #hpmWed Jun 15 18:24:42 PDT 2011

emilybarryPR RT @aliciabloom: for me, the % of $ that goes directly to patient care & meeting

other patient/family needs is critically important #hpmWed Jun 15 18:24:43 PDT 2011

MarksPhone A national Hospice fun run I know sounds like hell but the principle is the same,

awareness for those not in need to help those who do #hpmWed Jun 15 18:25:17 PDT 2011

ctsinclair Topic #2: By law #Volunteer hours are at least 5% of #hospice org's output. how

could this be applied to other non-hospice programs? #hpmWed Jun 15 18:25:36 PDT 2011

renee_berry RT @ctsinclair: Topic #2: By law #Volunteer hours are at least 5% of #hospice org's

output. how could this be applied to other non-hospice programs? #hpmWed Jun 15 18:26:05 PDT 2011

ctsinclair RT @SheyontheBay: Charity Navigator is an easy tool for most to use - provides

breakdown of how $ spent @CharityNav #hpmWed Jun 15 18:26:43 PDT 2011

jfclearywisc @emilybarryPR @aliciabloom But impt to know the total spread of $$ in all Hospice

incl from medicare$. Easy to play w numbers around. #hpmWed Jun 15 18:26:50 PDT 2011

DNRstories @aliciabloom Hey there. I'm lurking on #hpm. Too tired and brain dead to

participate though. Post call...Wed Jun 15 18:26:53 PDT 2011

ctsinclair OT (is Tweeetchat running slow?) #hpmWed Jun 15 18:27:02 PDT 2011

renee_berry T2 5% of all patient care hours provided by volunteers per the hospice medicare

benefit, not all of the hospice org's staff hours #hpmWed Jun 15 18:27:14 PDT 2011

emilybarryPR @ctsinclair I think Tweetchat is really slow... #hpmWed Jun 15 18:27:39 PDT 2011

ctsinclair @renee_berry Thanks for the clarification, was getting hard to fit it all in! #hpmWed Jun 15 18:27:48 PDT 2011

jfclearywisc @renee_berry @ctsinclair #2 Volunteer % is condition for Medicare Benefit. They

are not paying for most non hospice services!! #hpmWed Jun 15 18:28:07 PDT 2011

ctsinclair RT @renee_berry: T2 5% of all patient care hrs provided by volunteers per the

#hospice medicare benefit, not all of the orgs staff hrs #hpmWed Jun 15 18:28:10 PDT 2011

aliciabloom interesting to consider how #volunteers could drive down administrative costs in

hospitals & community based organizations #hpmWed Jun 15 18:29:02 PDT 2011

ctsinclair Topic 2 inspired by convo re: improving nursing home care. We came up with

adding a 5% #volunteer as condition of Medicare $ #hpmWed Jun 15 18:29:17 PDT 2011

ctsinclair With more volunteers providing clinical support in a nursing home, the NH would

have to work to make it inviting for comm participation #hpmWed Jun 15 18:30:00 PDT 2011

renee_berry @jfclearywisc @ctsinclair I believe Volunteer Hour % is a condition for the Hospice

Medicare Benefit, not just for Medicare right? #hpmWed Jun 15 18:30:05 PDT 2011

DNRstories Welcome to all DNR's new followers!! It's been a busy month so not very much

DNRstories

tweeting, but hoping to come back to the #hpm discussions soonWed Jun 15 18:30:33 PDT 2011

ctsinclair @renee_berry Correct, just part of medicare #hospice benefit, when it should

probably be part of other parts of Medicare #hpmWed Jun 15 18:30:55 PDT 2011

renee_berry T2 I think volunteer services accounting for 5% of all patient care hours in #hospice

is the most brilliant aspect of the benefit #hpmWed Jun 15 18:31:05 PDT 2011

ctsinclair Community involvement as volunteers can improve quality of programs and provide

oversight IMHO #hpmWed Jun 15 18:31:21 PDT 2011

ctsinclair Since we are not grabbing a lot of discussion with Topic 2 we may move on soon,

so if you have opinions let em fly... #hpmWed Jun 15 18:32:00 PDT 2011

emilybarryPR RT @renee_berry: T2 I think vol services accounting for 5% of all patient care hours

in #hospice is most brilliant aspect of benefit #hpmWed Jun 15 18:32:02 PDT 2011

MarksPhone Community involvement could be a great tool to spread the word, imporve

understanding, and gain donations not just cost reduction #hpmWed Jun 15 18:32:18 PDT 2011

renee_berry T2 agree @ctsinclair, the volunteer department is the only department with no

agenda other than attending to the patient & family #hpmWed Jun 15 18:32:24 PDT 2011

ctsinclair RT @renee_berry: T2 #volunteer svcs accounting for 5% of all patient care hours in

#hospice is most brilliant aspect of benefit #hpmWed Jun 15 18:32:44 PDT 2011

DNRstories RT @renee_berry: T2 agree @ctsinclair, the volunteer department is the only

department with no agenda other than attending to the patient & family #hpmWed Jun 15 18:32:44 PDT 2011

renee_berry T2 Agood question to ask a #hospice before donating, how is your volunteer

program? What % of patient care hours is provided by vols #hpmWed Jun 15 18:33:31 PDT 2011

ctsinclair T1 @MarksPhone I agree that the gathering of community around a fun run or a

gala may be a benefit as much as dollars raised #charity #hpmWed Jun 15 18:33:39 PDT 2011

renee_berry T2 The strength of a volunteer program at a hospice is a great indicator of the

organization's history & relationship w/their community #hpmWed Jun 15 18:34:06 PDT 2011

aliciabloom agreed @ctsinclair & @renee_berry. #volunteers are there for the "right" reasons.

can improve quality & provide meaningful support #hpmWed Jun 15 18:34:24 PDT 2011

Wed Jun 15 18:34:24 PDT 2011

ctsinclair RT @MarksPhone: Community involvement -> great tool to spread word, imporve

understanding, and gain donations not just cost reduction #hpmWed Jun 15 18:34:27 PDT 2011

SheyontheBay Much of our clerical work done by volunteers.Also, vol.drivers ferry family members

w/o transportation to visit pts in inpt unit #hpmWed Jun 15 18:34:43 PDT 2011

aliciabloom (tweetchat is definitely a little slow tonight) #hpmWed Jun 15 18:34:45 PDT 2011

ctsinclair RT @renee_berry: T2 strength of #volunteer program at a #hospice = great

indicator of org history/relationship w/their community #hpmWed Jun 15 18:35:06 PDT 2011

jodyms Good pt:) Just got here @renee_berry T2 A good question to ask b4 donating: how

is volunteer prog? What % pt care hrs provided by vols #hpmWed Jun 15 18:35:09 PDT 2011

renee_berry T2 (ok so I let the opinions fly) I love hospice volunteers :) ready for T3 #hpmWed Jun 15 18:35:23 PDT 2011

SheyontheBay MT @MarksPhone: Community involvement could be a great tool to spread the

word, imporve understanding, and gain donation #hpmWed Jun 15 18:35:56 PDT 2011

aliciabloom many of our #volunteers provide meaningful supportive presence to our patients in

nursing homes, especially at EoL if no family around #hpmWed Jun 15 18:36:20 PDT 2011

DrSnit @jodyms Muah! #hpmWed Jun 15 18:36:28 PDT 2011

ctsinclair Topic 3a: NHPCO just released a position statement on ethical marketing

practices by #hospice orgs http://hpm.md/jvaQT3 #hpmWed Jun 15 18:36:43 PDT 2011

Blackwoodpamela RT @renee_berry: T2 The strength of a volunteer program at a hospice is a great

indicator of the organization's history & relationship w/their community #hpmWed Jun 15 18:36:46 PDT 2011

SheyontheBay MT @renee_berry: T2 The strength of vol program at a hospice great indicator of

organizations history & relationship w/their community #hpmWed Jun 15 18:37:05 PDT 2011

jodyms @DrSnit Good to see all my #hpm friends:)Wed Jun 15 18:37:06 PDT 2011

HumpbacksRule I am a hospice volunteer and love it. Very special job. Feel honored to be a part of it.

HumpbacksRule I am a hospice volunteer and love it. Very special job. Feel honored to be a part of it.

#hpmWed Jun 15 18:37:14 PDT 2011

ctsinclair Topic 3b: When thinking of healthcare as a business what concerns you about

marketing practices (pls avoid NP v FP debate) #hpmWed Jun 15 18:37:31 PDT 2011

emilybarryPR RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical

marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpmWed Jun 15 18:37:41 PDT 2011

jodyms RT @emilybarryPR: RT @ctsinclair: Topic 3a: NHPCO just released a position

statement on ethical marketing practices by #hospice orgs http://hpm.md/jvaQT3

#hpmWed Jun 15 18:38:19 PDT 2011

ctsinclair T2: I find it interesting that we would have to get to a point where a position

statement on ethical marketing practices is needed. #hpmWed Jun 15 18:38:27 PDT 2011

aliciabloom @ctsinclair sadly some crazy stuff goes on out there. #hpmWed Jun 15 18:39:03 PDT 2011

MarksPhone The position statement is great clear and practical. A hospice should be marketing

meeting the needs of the patient & fam not features #hpmWed Jun 15 18:39:07 PDT 2011

DrSnit @ctsinclair marketing practices of all healthcare? Can I let fly? Or limit it in

someway to #hpm ?Wed Jun 15 18:39:11 PDT 2011

renee_berry RT @ctsinclair: Topic 3a: NHPCO just released a position statement on ethical

marketing practices by #hospice orgs http://hpm.md/jvaQT3 #hpmWed Jun 15 18:39:13 PDT 2011

ctsinclair Heard of a story where Nursing Home Director of Nursing said she didn't trust

anyone from #hospice because of aggressive marketing #hpmWed Jun 15 18:39:16 PDT 2011

renee_berry RT @ctsinclair: Topic 3b: When thinking of healthcare as a business what

concerns you about marketing practices (pls avoid NP v FP debate) #hpmWed Jun 15 18:39:18 PDT 2011

emilybarryPR Marketing for hospices should focus mostly on educating the local community

about what #hospice is and what value it provides to pts #hpmWed Jun 15 18:39:55 PDT 2011

ctsinclair And I think many in hospice who may do community outreach and not think about it

in terms of 'marketing' and ethics involved. #hpmWed Jun 15 18:40:28 PDT 2011

aliciabloom the NHPCO position paper on ethical marketing touches on 6 important

aliciabloom the NHPCO position paper on ethical marketing touches on 6 important

components that ultimately will improve access & quality #hpmWed Jun 15 18:40:35 PDT 2011

MarksPhone @emilybarryPR I agree very clear statement #hpmWed Jun 15 18:40:46 PDT 2011

SheyontheBay "aggressive" hardly seems like a word I'd like associated with hospice, except for

symptom management! #hpmWed Jun 15 18:40:57 PDT 2011

renee_berry @ctsinclair that's scary & I've seen it in action, sad to me #hpmWed Jun 15 18:40:58 PDT 2011

renee_berry RT @emilybarryPR: Marketing for hospices should focus mostly on educating the

local community about what #hospice is and what value it provides to pts #hpmWed Jun 15 18:41:11 PDT 2011

ctsinclair interesting that you have nurses, social workers with clinical exp and

marketers/salespeople both doing same job - different approaches #hpmWed Jun 15 18:41:16 PDT 2011

Tanrita24 RT @ctsinclair: And I think many in hospice who may do community outreach and

not think about it in terms of 'marketing' and ethics involved. #hpmWed Jun 15 18:41:18 PDT 2011

ctsinclair RT @emilybarryPR: Marketing for hospices should focus mostly on educating local

community about #hospice and value it provides to pts #hpmWed Jun 15 18:41:46 PDT 2011

DNRstories T3b: I think mrkting for drugs/hospice is completely apprpriate, xcpt when reps step

over lines/boundaries. #hpm. Boundaries hard to defineWed Jun 15 18:41:57 PDT 2011

jodyms Volunteers gr8 here MT @emilybarryPR Hospice mktg should focus mostly on

educating local community about what #hospice is & its value #hpmWed Jun 15 18:42:10 PDT 2011

aliciabloom @ctsinclair & different outcomes. #hpmWed Jun 15 18:42:13 PDT 2011

SheyontheBay MT @emilybarryPR: Marketing hospices should focus mostly on educating

community about what #hospice is, what value it provides <- YES! #hpmWed Jun 15 18:42:19 PDT 2011

renee_berry agree but an ugly truth RT @SheyontheBay "aggressive" hardly seems like a word

Id like associated w/hospice except 4symptom management! #hpmWed Jun 15 18:42:36 PDT 2011

emilybarryPR We use the term "education with artful promotion" #hpmWed Jun 15 18:43:02 PDT 2011

MarksPhone Edu can be great marketing is you do a needs assessment and try and measure

change in attitude toward death and dying etc. #hpmWed Jun 15 18:43:04 PDT 2011

aliciabloom "marketing" should be about education to increase access & utilization of a much

needed highly beneficial often resisted service. #hpmWed Jun 15 18:43:06 PDT 2011

ctsinclair NHPCO 6 areas: Access to Care, Competition, Excellence/Boundaries. HPM Orgs

as Referral Sources, New Trends in MarComm, Trad Media #hpmWed Jun 15 18:43:07 PDT 2011

SheyontheBay @renee_berry @SheyontheBay Yes. :( #hpmWed Jun 15 18:43:13 PDT 2011

DNRstories #hpm Where does majority of marketing go? To community or to physicians giving

hospice referrals. Which is more effective?Wed Jun 15 18:43:20 PDT 2011

ctsinclair I trained in NC, which is a 'certificate of need' state (i.e little direct competition), we

had a small comm outreach. Much diff in #KC #hpmWed Jun 15 18:43:54 PDT 2011

drseisenberg Y RT @ctsinclair: RT @emilybarryPR: Marketing 4 hospices shld focus on

educating local community abt #hospice & value it provides 2 pts #hpmWed Jun 15 18:44:16 PDT 2011

SheyontheBay MT@aliciabloom: "marketing" should be about education to increase access &

utilization of much needed, beneficial oft-resisted service. #hpmWed Jun 15 18:44:20 PDT 2011

ctsinclair RT @DNRstories: #hpm Majority of marketing to community or to physicians giving

hospice referrals. Which is more effective? "good q" #hpmWed Jun 15 18:44:21 PDT 2011

renee_berry T3 I listen attentively to how people describe their job... marketing rep on a sales

team vs. RN managing community relationships #hpmWed Jun 15 18:44:23 PDT 2011

DoctorFisher T3b: have seen agencies who do all 3 (#homehealth #palliative and #hospice)

push to get patients in their "stream" #hpmWed Jun 15 18:44:40 PDT 2011

MarksPhone this topic and the condition of Americas mind set on it demands education not

waiting till you are caught up in EOL to find help #hpmWed Jun 15 18:44:48 PDT 2011

rjcrossno RT @AAHPM: AAHPM Member Dr. Gary Buckholz appointed to Residency Review

Committee for Family Medicine by ACGME. Big step for #hpm!Wed Jun 15 18:44:59 PDT 2011

emilybarryPR Since community research often shows lack of understanding about #hospice,

emilybarryPR Since community research often shows lack of understanding about #hospice,

start w/ fundamentals about what it is and why early is best #hpmWed Jun 15 18:45:03 PDT 2011

ctsinclair @DNRstories Most focused on hospitals (SW/Case manager) and nursing homes

(Nursing Dir) and MD offices #hpmWed Jun 15 18:45:07 PDT 2011

otherspoon .@emilybarrypr: Marketing for hospices shld focus mostly on educating local

comnity abt what #hospice is, what value it provides to pts #hpmWed Jun 15 18:45:18 PDT 2011

DrSnit @aliciabloom lot of difference between should and is. #hpmWed Jun 15 18:45:26 PDT 2011

aliciabloom #hospice education & outreach needs to be with physicians (identify appropriate

patients & refer) and with the community (reduce fear) #hpmWed Jun 15 18:45:35 PDT 2011

SheyontheBay MT@renee_berry: T3 listen to how people describe their job... marketing rep on a

sales team vs. RN managing community relationships #hpmWed Jun 15 18:45:40 PDT 2011

ctsinclair @rjcrossno You should join us in Tweetchat, we are having fun! #hpmWed Jun 15 18:45:40 PDT 2011

MarksPhone I would imagine the catchment area for this sites is not large a good edu relation

with the community is key #hpmWed Jun 15 18:45:48 PDT 2011

PracticalWisdom Sorry #HPM Gang. Daughter needed her Mom. First things First. Good Night. #HPMWed Jun 15 18:45:48 PDT 2011

ctsinclair RT @DrSnit: @aliciabloom lot of difference between should and is. #hpmWed Jun 15 18:46:36 PDT 2011

emilybarryPR @aliciabloom - agree there is a big need to educate physicians as well about

appropriate pts and how #hospice can help #hpmWed Jun 15 18:46:41 PDT 2011

renee_berry @doctorfisher interesting perspective because I think that is true sometimes, but I

also think patients need earlier comfort care #hpmWed Jun 15 18:46:43 PDT 2011

ctsinclair RT @doctorfisher: T3b: have seen agencies who do all 3 (#homehealth #palliative

and #hospice) push to get patients in their "stream" #hpmWed Jun 15 18:46:50 PDT 2011

renee_berry RT @DoctorFisher: T3b: have seen agencies who do all 3 (#homehealth #palliative

and #hospice) push to get patients in their "stream" #hpmWed Jun 15 18:46:53 PDT 2011

aliciabloom @ctsinclair @DrSnit true...depends upon the agency & its model. #hpmWed Jun 15 18:47:17 PDT 2011

ctsinclair @doctorfisher Were you saying that as a good thing or a bad thing? Brand identity

for quality care across services good idea to me. #hpmWed Jun 15 18:47:22 PDT 2011

DNRstories Ive nevr seen hospice ad on TV but ads all the times 4 drugs.Hospice seems more

approp for TV/media since it can be pt initiated.Ironic.#hpmWed Jun 15 18:47:23 PDT 2011

renee_berry @doctorfisher often better for patients & families when orgs provide all three to

maintain relationships w/provider staff #hpmWed Jun 15 18:47:28 PDT 2011

SheyontheBay As hospice liaison to hospital, my "marketing" was inservices for all levels of staff,

teaching ELNEC, orienting new employees #hpmWed Jun 15 18:47:57 PDT 2011

drseisenberg RT @emilybarryPR: Since community research oftn shows lack of understanding

abt #hospice, srt w/ fundamentals abt wht & y early is best #hpmWed Jun 15 18:47:57 PDT 2011

DoctorFisher @renee_berry agree and I am for early services when appropriate #hpmWed Jun 15 18:48:03 PDT 2011

ksee57 RT @Pallimed: Warfarin Therapy: Evolving Strategies in Anticoagulation - 1999 -

AAFP http://hpm.md/iGLCQN Anyone use this in #hospice? #hpmWed Jun 15 18:48:24 PDT 2011

emilybarryPR Patients need to know the options available, that they have a choice and they can

ask doctor about it, don't have to wait #hpmWed Jun 15 18:48:26 PDT 2011

drseisenberg Love ya! RT @PracticalWisdom: Sorry #HPM Gang. Daughter needed her Mom.

First things First. Good Night. #HPMWed Jun 15 18:48:27 PDT 2011

DrSnit @DNRstories sooo true. Especially when needed ppl scramble blindly for

resources. Or even volunteer and giving. #hpmWed Jun 15 18:48:41 PDT 2011

ctsinclair @DNRstories Hospice of Lower Cape Fear (SC) did TV ads w/ young hospice

patients, got calls "Those aren't hospice patients!"-they were #hpmWed Jun 15 18:48:41 PDT 2011

MarksPhone @drseisenberg that is a great point. Can we on a national level do a needs

assessment on this issue to help guide messaging #hpmWed Jun 15 18:49:03 PDT 2011

renee_berry I hope for palliative care at diagnosis but not always avail RT @doctorfisher agree

& I am for early services when appropriate #hpm

renee_berry& I am for early services when appropriate #hpm

Wed Jun 15 18:49:30 PDT 2011

ctsinclair RT @SheyontheBay: As #hospice liaison to hospital, my "marketing" was

inservices for all staff, teaching ELNEC, orienting new employees #hpmWed Jun 15 18:49:32 PDT 2011

renee_berry RT @emilybarryPR: Patients need to know the options available, that they have a

choice and they can ask doctor about it, don't have to wait #hpmWed Jun 15 18:49:43 PDT 2011

aliciabloom @emilybarryPR so true! and, that #hospice does not equal death. it's about living!

#hpmWed Jun 15 18:49:55 PDT 2011

DoctorFisher @ctsinclair agree reliable brand important #hpmWed Jun 15 18:50:03 PDT 2011

ctsinclair @PracticalWisdom See ya later! #hpmWed Jun 15 18:50:08 PDT 2011

emilybarryPR RT @renee_berry: I hope for palliative care at diagnosis but not always avail RT

@doctorfisher agree & I am for early services when app #hpmWed Jun 15 18:50:14 PDT 2011

emilybarryPR Right on! RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not

equal death. its about living! #hpmWed Jun 15 18:50:51 PDT 2011

SheyontheBay @aliciabloom @emilybarryPR YES! "It's about how you live" HPNA tagline #hpmWed Jun 15 18:51:02 PDT 2011

ctsinclair I am seeing much more education efforts for #hospice targeted towards

community to 'demand/ask' for it when needed. #hpmWed Jun 15 18:51:10 PDT 2011

jodyms Agree @MarksPhone @drseisenberg that is a great point. Can we do needs

assessment on national level to help guide messaging #hpmWed Jun 15 18:51:14 PDT 2011

ctsinclair RT @aliciabloom: @emilybarryPR so true! and, that #hospice does not equal

death. its about living! #hpmWed Jun 15 18:51:17 PDT 2011

DrSnit @MarksPhone can't see it helping national level too much noise Each region has

specific cultural needs and beliefs. #hpmWed Jun 15 18:51:17 PDT 2011

DrBeckerSchutte Late arrival, but glad to catch a few minutes of #hpmWed Jun 15 18:51:27 PDT 2011

DoctorFisher @ctsinclair but in #assistedliving some agencies pester me to shift patients btw

levels of care to keep them on service #hpmWed Jun 15 18:51:30 PDT 2011

aliciabloom i'm the MSW, LSW on our market development team-- i do clinical education,

experiential teaching with goals of care discussions, etc. #hpmWed Jun 15 18:52:01 PDT 2011

drseisenberg RT @renee_berry: I hope 4 palliative care at diagnosis but not always avail

@doctorfisher agree & i'm 4 early services when appropriate #hpmWed Jun 15 18:52:07 PDT 2011

emilybarryPR I always hate to hear a family say "I wish we knew about hospice sooner." #hpmWed Jun 15 18:52:08 PDT 2011

renee_berry language is so important... (for reps & clinicians) hospice is an opportunity to be

comfortable at home, it is NOT "stopping treatment" #hpmWed Jun 15 18:52:28 PDT 2011

MarksPhone @DrSnit I stand corrected. That is a great point. Each region can do a standardized

needs assessment and posting this data #hpmWed Jun 15 18:52:37 PDT 2011

ctsinclair @doctorfisher Trying to figure out how to still help/be involved with patients who

don't fit trad programs but still benefit from help #hpmWed Jun 15 18:52:44 PDT 2011

aliciabloom the #hospice & #palliative care message should always be tailored to the

community in a way that respects cultural & spiritual beliefs #hpmWed Jun 15 18:52:45 PDT 2011

ctsinclair @doctorfisher Oh really? that is not a good idea. #hpmWed Jun 15 18:52:52 PDT 2011

renee_berry me too & yet I hear it almost every day RT @emilybarryPR I always hate to hear a

family say "I wish we knew about #hospice sooner" #hpmWed Jun 15 18:52:53 PDT 2011

ctsinclair RT @renee_berry: language is so important... #hospice is an opportunity to be

comfortable at home, it is NOT "stopping treatment" #hpmWed Jun 15 18:53:08 PDT 2011

MeredithGould Another "Sorry #HPM Gang": Just waking up from one of those 20,000 Leagues

Under the Sea #fibro naps.Wed Jun 15 18:53:12 PDT 2011

DrSnit @DrBeckerSchutte hi hi hi. #hpmWed Jun 15 18:53:17 PDT 2011

MarksPhone @DrSnit I am a huge fan of edu to drive change but needs & unstanding the

problems are key to creating instructional design #hpm

problems are key to creating instructional design #hpmWed Jun 15 18:53:33 PDT 2011

ctsinclair Interesting the NHPCO mentions social media in the ethical marketing pos

statement. But basically says 'be careful' #hpmWed Jun 15 18:54:04 PDT 2011

jodyms @MeredithGould Gang's still here:) Welcome #hpmWed Jun 15 18:54:07 PDT 2011

drseisenberg Amen! RT @emilybarryPR: Right on! via @aliciabloom: @emilybarryPR so true!

and, that #hospice does not equal death. It's about living! #hpmWed Jun 15 18:54:12 PDT 2011

DrSnit @MarksPhone *fist bump* we are alllll in this together. #hpmWed Jun 15 18:54:15 PDT 2011

the_revealer My new article at The Nation on the Catholic Church's renewed focus on aid in

dying & it's implications: http://ow.ly/5iUbY #hpm #prochoiceWed Jun 15 18:54:21 PDT 2011

otherspoon My new article at The Nation on the Catholic Church's renewed focus on aid in

dying & it's implications: http://ow.ly/5iU4G #hpm #prochoiceWed Jun 15 18:54:21 PDT 2011

ctsinclair RT @drbeckerschutte: Late arrival, but glad to catch a few minutes of #hpm "glad to

have you!" #hpmWed Jun 15 18:54:22 PDT 2011

ctsinclair @DrSnit Thanks door greeter! #hpmWed Jun 15 18:54:36 PDT 2011

aliciabloom if #hospice patients & families say "i wish we did this sooner," i bring that message

back to referring physician. teachable moment. #hpmWed Jun 15 18:54:56 PDT 2011

ctsinclair @MeredithGould Why hello! #hpmWed Jun 15 18:54:56 PDT 2011

renee_berry hello @MeredithGould! (fyi...) She presented about the culture of this community in

dc, it was fascinating to hear from a sociologist #hpmWed Jun 15 18:54:58 PDT 2011

drseisenberg RT @ctsinclair: I am seeing much more education efforts for #hospice targeted

towards community to 'demand/ask' for it when needed. #hpmWed Jun 15 18:54:59 PDT 2011

ctsinclair For late comers: Topics tonight: #charity, #volunteer work, and Ethical #Hospice

marketing #hpmWed Jun 15 18:55:21 PDT 2011

DNRstories RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i

DNRstories RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i

bring that message back to referring physician. teachable moment. #hpmWed Jun 15 18:55:44 PDT 2011

DrBeckerSchutte *kicking Tweetchat for uncooperative behavior* Thanks @DrSnit @ctsinclair #hpmWed Jun 15 18:55:45 PDT 2011

DrSnit @MarksPhone yes!!!! This is a big deal! And you are on to it!!! #hpmWed Jun 15 18:55:51 PDT 2011

ctsinclair Alright gang, we are coming to a close so please enthrall us with some smart

words to make us think... #hpmWed Jun 15 18:55:58 PDT 2011

renee_berry RT @aliciabloom: if #hospice patients & families say "i wish we did this sooner," i

bring that message back to referring physician. teachable moment. #hpmWed Jun 15 18:56:06 PDT 2011

doctorfisher RT @ctsinclair NHPCO mentions #SM in pos stmt but basically says 'be careful'

#hpm // they don't know what to do with us!Wed Jun 15 18:56:14 PDT 2011

drbeckerschutte @MeredithGould--You're not the only late one. :) #hpmWed Jun 15 18:56:16 PDT 2011

yosgold RT @otherspoon My new article at The Nation on Catholic Church's renewed focus

on aid in dying & it's implications: http://t.co/eJJKGaP #hpmWed Jun 15 18:56:17 PDT 2011

emilybarryPR Great topics & convo! RT @ctsinclair: For late comers: Topics tonight: #charity,

#volunteer work, and Ethical #Hospice marketing #hpmWed Jun 15 18:56:19 PDT 2011

MarksPhone I would stratify by family, patient and another group people not there yet. #hpmWed Jun 15 18:56:25 PDT 2011

drseisenberg Y RT @jodyms: Agree @MarksPhone @drseisenberg that is a gr8 point. cn we do

needs assessment on national level 2 help guide messaging #hpmWed Jun 15 18:56:27 PDT 2011

SheyontheBay MT @aliciabloom: if #hospicepts, families say "i wish we did this sooner,"bring that

message to referring physician. teachable moment. #hpmWed Jun 15 18:56:39 PDT 2011

DrSnit @MeredithGould you have been missed. Xo #hpmWed Jun 15 18:56:45 PDT 2011

MeredithGould @jodyms @ctsinclair @renee_berry Aw, hi! Do want to recommend following

@MeaningComfort & checking out their webinars. #HPMWed Jun 15 18:56:55 PDT 2011

jodyms Gawande's writing has helped enormously @drseisenberg RT @ctsinclair:..seeing

more edu. efforts for #hospice 2 community 2 'demand.. #hpmWed Jun 15 18:57:01 PDT 2011

emilybarryPR It's all about educating - patients, families, physicians, other referral sources #hpmWed Jun 15 18:57:14 PDT 2011

DrBeckerSchutte @aliciabloom--The education is critical. I had one MD that I worked with in nursing

homes that really got palliative med. #hpmWed Jun 15 18:57:18 PDT 2011

ctsinclair MT @aliciabloom: if #hospice pt/families say "i wish we did this sooner,"bring that

message to referring physician. teachable moment. #hpmWed Jun 15 18:57:27 PDT 2011

joshgriffin RT @renee_berry: hello @MeredithGould! (fyi...) She presented about the culture of

this community in dc, it was fascinating to hear from a sociologist #hpmWed Jun 15 18:57:33 PDT 2011

authordhallman A love story, a palliative care story, a spiritual story... YouTube video describing why

I wrote "August Farewell" http://t.co/Om06c3Z #hpmWed Jun 15 18:57:38 PDT 2011

drseisenberg Priority is peace RT @ctsinclair: RT @aliciabloom: @emilybarryPR so true! and,

that #hospice does not equal death. its about living! #hpmWed Jun 15 18:57:40 PDT 2011

joshgriffin RT @doctorfisher: RT @ctsinclair NHPCO mentions #SM in pos stmt but basically

says 'be careful' #hpm // they don't know what to do with us!Wed Jun 15 18:57:58 PDT 2011

MarksPhone I think we all agree, marketing of this is really edu and edu can improve outcomes

(how horrific is that outcomes) and support #hpmWed Jun 15 18:58:06 PDT 2011

MeredithGould Great topics!!! #charity #volunteer work. Too obnox to say I wrote a tips book about

that stuff? http://tinyurl.com/3zu44x3 #HPMWed Jun 15 18:58:15 PDT 2011

DoctorFisher The best #marketing tool is a visible person who passionately delivers quality

#hospice and #palliative care #hpmWed Jun 15 18:58:23 PDT 2011

DrBeckerSchutte My late thoughts are that the more voices advocating for HPM, sharing stories of

peace, advance planning success--the better! #hpmWed Jun 15 18:58:27 PDT 2011

ctsinclair Parting thoughts for #hpm tonight: "Keep calm and carry on" http://hpm.md/mKCYt7Wed Jun 15 18:58:32 PDT 2011

aliciabloom RT @doctorfisher: The best #marketing tool is a visible person who passionately

delivers quality #hospice and #palliative care #hpm

delivers quality #hospice and #palliative care #hpmWed Jun 15 18:58:44 PDT 2011

DrBeckerSchutte @MeredithGould Not obnoxious--thanks for the share! #hpmWed Jun 15 18:58:52 PDT 2011

aliciabloom keep calm & have a cupcake! #hpmWed Jun 15 18:59:01 PDT 2011

emilybarryPR YES! RT @doctorfisher: The best #marketing tool is a visible person who

passionately delivers quality #hospice and #palliative care #hpmWed Jun 15 18:59:03 PDT 2011

jodyms Will do @MeredithGould @jodyms @ctsinclair @renee_berry ..Do want to

recommend following @MeaningComfort & check out their webinars #HPMWed Jun 15 18:59:06 PDT 2011

JoshGriffin RT @ctsinclair: Parting thoughts for #hpm tonight: "Keep calm and carry on"

http://hpm.md/mKCYt7Wed Jun 15 18:59:07 PDT 2011

DNRstories MD education about hospice shoud start in med school and residency. Mandatory

hospice rotations for students, residents. #hpmWed Jun 15 18:59:10 PDT 2011

MarksPhone @DoctorFisher yes but that tool in say Apple is Jobs who projects the company. It

is all linked but not naturally occuring #hpmWed Jun 15 18:59:23 PDT 2011

DrBeckerSchutte Yes! RT @doctorfisher: The best #marketing tool is a visible person who

passionately delivers quality #hospice and #palliative care #hpmWed Jun 15 18:59:24 PDT 2011

MeredithGould RT @MarksPhone: I'd stratify by family, patient & another group people not there yet.

#hpm<--No clue what in response to but I agree!!Wed Jun 15 18:59:26 PDT 2011

ctsinclair And speaking of #volunteer work...we need a host for next week and sign up for

availability for July, Aug, Sep http://hpm.md/kwpda6 #hpmWed Jun 15 18:59:30 PDT 2011

MeredithGould RT @DoctorFisher: The best #marketing tool is a visible person who passionately

delivers quality #hospice and #palliative care #hpmWed Jun 15 18:59:42 PDT 2011

drbeckerschutte That's pretty good too. ;-) RT @aliciabloom: keep calm & have a cupcake! #hpmWed Jun 15 18:59:42 PDT 2011