2010 white book

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LCR Honda MotoGP TEAM Official Book

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2010 WHITE BOOK

BACK IN ACTION

More than 150 days without the smell of the engines and the riders’ breathless overtaking…The long wait is coming to an end! It’s time to race again...

MotoGP Championship features available on:

www.lcr.mc/EN/TEAM-LCR-HISTORY/the-break-is-over--let-s-swtich-on-the-engines-.aspx

OVER 150 DAYS AROUND THE WORLD

DATES GRAND PRIX CIRCUIT

11 April Qatar Doha/Losail

25 April Japan Motegi

02 May Spain Jerez de la Frontera

23 May France Le Mans

06 June Italy Mugello

20 June Great Britain Silverstone

26 June Netherlands Assen

04 July Catalunya Catalunya

18 July Germany Sachsenring

25 July United States Laguna Seca

15 August Czech Republic Brno

29 August Indianapolis Indianapolis

05 September S.Marino & Riviera di RN Misano

19 September Aragon Motorland Aragon

10 October Malaysia Sepang

17 October Australia Phillip Island

31 October Portugal Estoril

07 November Valencia Ricardo Tormo

Motosport lifestyle doesn’t mean only races but also hard daily training, spon-sor events, winter tests, conventions, trade fairs… a real intensive “running life” around the world...

“JE SUIS PRET...”

I rode my first motorbike when I was 3 years old.

My father was a rider for many years and he gave me wonderful inspiration for my life …

My first victory was with a 250 bike at Montmeló in 2003, that was really one of the best moment of my life!

I love sport… motocross, bicycles, running, tennis, squash… Sport makes me very happy.

Crashing is frustrating but you can learn a lot from your mistakes.

It would be fantastic to experience podiums this year again… that’s my absolute target.

Full Randy’s profile available on:

www.lcr.mc/EN/randy-de-puniet/Default.aspx

DEEP PASSION

My father passed me the “motorcycle disease”… and my paddock life started as a mechanic!

It is funny when I think that mum never watched a full race, she was able to turn on the TV during the last two-three laps only... she was shaking!

In 1998 at the Jarama circuit I won my first Grand Prix, that was the greatest moment of my life. I feel happy and proud when I think that I gave a great “first push” to several young talented riders.

Thanks to the passion for this racing world I feel lucky because every morning I wake up happy and motivated despite… not every day is easy to deal with!

Full Lucio’s story and profile available on:

www.luciocecchinello.com

RACING SPIRIT

When we switch on the bike and we listen to the sound of the engine, when we look at Randy’s face before the start, when we work until late at night, when we meet at the gate before the departure of a flight, when we make jokes to each other, when we celebrate one colleague’s birthday abroad, when we celebrate a good result and when we are sad for a crash... this is pure Team spirit.

LCR Team organisation chart available on:

www.lcr.mc/EN/THE-TEAM/Default.aspx

THE POWER OF DREAMS

The Honda company was established first in September 1948 and it is now operating in more than 100 countries. Honda corporation has now more than 170.000 employees producing more than 14 million two wheeled vehicles per year and more than 3 million four wheeled vehicles per year (2009).

Honda have developed environmental technologies since 1972 (CVCC low emission car engine) and Honda Racing have achieved more than 600 Grand Prix victories (2005).

Discover Honda world on:

www.honda.com

... AND THE POWER OF OUR DREAMS

Built to conform to the new-for-2007 Grand Prix rules, the Honda RC212V racing prototype features a pneumatic valve technologies 800cc, V4 engine.

Randy de Puniet will compete with the Honda RC212V for the third following year with the clear goal to realize new dreams…

Motorbike technical features available on:

www.lcr.mc/EN/The-Bike/Default.aspx

LCR BACKGROUND

15 years in the world road racing championship

11 worldwide most talented riders involved

71 podiums in 3 different classes

21 victories in 3 different classes

Full LCR team story available on:

www.lcr.mc/EN/TEAM-LCR-HISTORY/Default.aspx

CORPORATE SOCIAL RESPONSABILITY

Is it possible to race a 250HP bike while still having respect for the environ-ment?

The new working protocol named Ecostyle will be the main guideline for the team to reduce its environmental impact, and whenever this won’t be possible the team will compensate its impact through the preservation and develop-ment of green areas.

Download and discover our Eco Style working programme on:

www. lcr f tp .com/ecosty le .asp

LCR adopted150 hectars

2010 OFFICIAL PHOTO SHOOTING

LIFESTYLE PHOTOGALLERY

SPECIAL THANKS

www.honda.com

www.rizoma.com

www.playboy.com

www.givi.com.my www.givi.it

www.lubricants.elf.com

www.qstp.org.qa

- - -

Qatar Science & Technology Park (QSTP) was founded by the Emir as part of Qatar Foundation for Education, Science and Community Development. QSTP works to tran-sform Qatar into a knowledge-based economy by attracting commercially oriented re-search and development. It is located in the vicinity of Carnegie Mellon, Texas A&M, Weill Cornell and other leading universities which are also a part of Qatar Foundation. QSTP provides an environment for local and international companies to interact with the universities and develop new technologies.

www.aimontshoes.com

www.dinamicapromotion.com

www.doctorglass.com

www.viar.it

www.densoiridium.com

www.radiomontecarlo.com

www.pbr.it

www.progrip.it

www.beta-tools.com

COLORI PANTONE:Pantone YELLOWPantone REFLEX BLU

www.arrow.it

www.toshiba.com

www.dracospa.com www.rk-excel.co.jp

www.piolanti.com

www.comacoitaliana.com

www.carpimoto.com

www.magnetofield.com

www.swisschronoforce.com www.specialimpianti.it

Racing window screen

www.mecsrl.net

www.rapidbike.com www.meccanocar.com www.lumberjack.it

www.rapidinside.com www.bridgestone.com

www.frentubo.com

ABOUT WHITE BOOK

Since the early 1990s, the term “white paper” has also come to refer to docu-ments used by businesses as marketing or sales tools.

These types of white papers are almost always marketing communications documents designed to promote a specific company’s solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper.

Such white papers are often used to generate sales leads, establish thought leadership, educate customers and shows company’s spirit.

2010 WHITE BOOK

CREDITS

PHOTOGRAPHERS:

David Piolé

James Pipino

Aleksy Aleksjew

2010 WHITE BOOK

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