2010 annual general meeting. domestic portfolio update

2010 Annual General Meeting

Domestic Portfolio Update

Previous Updates

• LTAD

• NCCP

Current Status• BTG

• SPF

• EventsCanada GamesCWBL OpenNationals

Recent Happenings• Domestic Committee

• Technical Packages

• Classification Procedures

• Women’s Summit

• Database

• CPC Club list

• School Program Kit

• 0.5

To Do...

• Database

• CWBL Rosters & Schedules

• Mini & Junior events

• Assistance for the “newbie”

High Performance Portfolio Update

HP Staff

• Since the last AGM:

Paul Zachau – HP Director

Stephen Bialowas – Junior Men Head Coach, C for P Coordinator

Michael Broughton – Espoir Women Head Coach (1/2 time)

Christina Swett – HP Coordinator

Centres for Performance and Regional Training Centres

Centres for Performance – Teaching

- Coordinated by Stephen Bialowas

- Basic curriculum in place

Regional Training Centres – Training

- Quality daily training is key

- Curriculum prepared on a monthly basis by Sr. NT coaches

WBC / University Program

Purpose

To produce athletes (male and female) who are capable of making a positive impact on the Canadian National Team programs.

- Quality daily training

- More quality competitive opportunities

2011 / 2012 Focus

Senior Men

Selection Camp (Jan 2011 – Toronto)

Paralympic Cup

Spitfire + Training

Para-panamerican Games (Quals for London)

Establishing “Futures” program

2011 / 2012 Focus

Senior Women

Selection Camp (Jan 2011 – Winnipeg)

Paralympic Cup

Spitfire + Training

Para-panamerican Games (Quals for London)

2011 / 2012 Focus

Junior Men

Talent Identification leading to 2013

Better, more frequent training opportunities

Playing opportunities with Futures and Seniors

2011 / 2012 Focus

Espoir Women

Selection Camp (in conjunction with Sr Women)

Combined training and competition opportunities with Sr Women

Artland Open (Germany – June)

U25 World Championships (Brock University)

2010 Marketing And Communications

Report

Marketing and communications

Major Goals

1. Define and implement brand2. Raise awareness and enhance visibility3. Expand core audience4. Enhance existing partnerships & create new ones5. Advocate to actively enhance role & influence

1. Brand Implementation

• 2010 Notable Accomplishments• Increased collateral• consistency• key messages

•Current Projects & Future Plans• surveys (brand reaction / awareness)• crisis management policy

Marketing and communications

2. Awareness/Visibility & 3. Audience• Website

• Social Media

• Newsletter

• Media Relations

•Other

Marketing and communications

Website

• 2010 Notable Accomplishments• Benchmarks and analytics• Increased French content• Increased Multimedia/Streaming• Improved functionality

• Current Projects & Future Plans• homepage• Stats• functionality• resolve technical issues

Marketing and communications

WebsiteGoals

• Provide general info about WBC• Communicate news in timely manner• promote NT athletes and events• Promote domestic athletes and events• Introduce newcomers / encourage them to get involved• Communicate with internal audiences• Offer fans a variety of new contact / maintain interest• Create a positive image about sport

Marketing and communications

Marketing and communications

WebsiteQuickstats

1 year period (Oct 09 – Sep 10)

Marketing and communications

WebsiteGrowth

Marketing and communications

WebsitePageviews

SocialMedia

• 2010 Notable Accomplishments• Increased social media content• Increased social media audience• Better interconnectivity• 4000 visitors directed to website in 2010

• Current Projects & Future Plans• Develop social media policy/guidelines• Explore opportunities to grow audience• Explore incentives for sponsors• Alumni program

Marketing and communications

SocialMedia

Marketing and communications

SocialMedia

Marketing and communications

SocialMedia

Marketing and communications

SocialMedia

Marketing and communications

Marketing and communications

Newsletter

• 2010 Notable Accomplishments• Sample 2010 newsletter opened by 46% or recipients compared to industry average of 18.2%• Sample 2010 newsletter directed 459 visits to website (rep. 14% of referalls - 2nd only to Google at %33)

• Current Projects & Future Plans• Explore opportunities: audience + promo•Increase interconnectivity • Incentives for sponsors

Marketing and communications

Marketing and communications

MediaRelations

• 2010 Notable Accomplishments• Increased media attention• Targeted press releases• Access to info for media• Better interconnectivity

• Current Projects & Future Plans• Daily media notes – major events• liaising

Marketing and communications

Marketing and communications

Marketing and communications

Other

• National Team Statistics

• Promotional Videos

• general promo• introductory• event specific (U25)• athlete profiles

4 – Expand Partnerships

Marketing and communications

• 2010 Notable Accomplishments• 2010 NBA Jam Session Calgary• Greater collaboration with CPC, Raptors Canada Basketball, etc.

• Current Projects & Future Plans• Obtain expertise• Sponsorship package• Long term hosting strategy (U25, 2014…)

4 – Advocacy

Marketing and communications

• 2010 Notable Accomplishments• 2010 NBA Jam Session Calgary• CPC Tim Frick Coaching Excellence Award.

• Current Projects & Future Plans• Initialize Alumni Program• Mentorship Program (U25)

2010 Annual General Meeting