2004 auckland goves slides
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Tata Kisan SansarTata Kisan Sansar
Sowing information to reap a better harvest
IFA Conference, Auckland, New ZealandDecember 15th, 2004
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Tata Kisan Sansar: Going ForwardTata Kisan Sansar: Going Forward
Agenda for PresentationAgenda for Presentation
Tata Kisan SansarTata Kisan Sansar
About Tata Group/Tata ChemicalsAbout Tata Group/Tata Chemicals
Indian Agriculture: Some IssuesIndian Agriculture: Some Issues
Tata Kisan Sansar: Going ForwardTata Kisan Sansar: Going Forward
Tata Kisan SansarTata Kisan Sansar
Indian Agriculture: Some IssuesIndian Agriculture: Some Issues
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The Tata Group (1)The Tata Group (1)
Conglomerate of 87 companies in 7 Business Sectors
Group Turnover (2003-04): $ 14.2 bn
Group Market Cap (Oct 19, 04): $ 24.8 bn
Contributes: 2.6% of Indias GDP and 5% of Indias exports
Total Number of Employees: 220,219
Probably, Indias best known business group and brand world-wide
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The Tata Group (2)The Tata Group (2)
9%
6%
21%
31%
5%7%
21%
Steel
Hotels
Insurance & AssetManagement
International Trade
Beverages
Watches
Retailing
Automobiles
Auto Components
Air-Conditioning
Basic Chemicals
Fertilizer
Pesticides
Power
ServicesServices
MaterialsMaterialsEnergyEnergy
ChemicalsChemicals
EngineeringEngineering
Consumer ProductsConsumer Products
Software
Telecom Services
Automation &Control Systems
IT & CommunicationsIT & Communications
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Founded in 1939 in CoastalGujarat
Leading manufacturer ofinorganic chemicals in India
Operates Fertilizer plant atBabrala (UP) and Phosphateplant at Haldia (WB)
Our Businesses> Chemicals US $ 175 Million
> Food Additives US $ 36 Million
> Fertilizers US $ 360 Million
> Total US $ 571 Million
Tata Chemicals OverviewTata Chemicals Overview
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Bihar
UP
PJB
Haryana
WB
The Fertilizer BusinessesThe Fertilizer Businesses
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Tata Kisan Sansar: Going ForwardTata Kisan Sansar: Going Forward
Agenda for PresentationAgenda for Presentation
Tata Kisan SansarTata Kisan Sansar
About Tata Group/Tata ChemicalsAbout Tata Group/Tata Chemicals
Indian Agriculture: Some IssuesIndian Agriculture: Some Issues
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Indian Agriculture: Some IssuesIndian Agriculture: Some Issues
Source: United States Department of Agriculture, Grain: World Markets and Trade Foreign Agricultural Service Circular Series FG 05-04 May 2004
Self-sufficiency fromgreen revolution. Removalof food deficit
Steadily rising consumptiondue to population growth andexpanding livestock sectorsoutstrip production this isan unsustainable situation inthe long-term
Key Challenge: Methods toincrease yield in sustainable
ways and market access
India cannot sustain itself whenarable land per farmer decreases(due to land constraint) andmouths to feed increases
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The Paradox Of Indian AgricultureThe Paradox Of Indian Agriculture
Source: United States Department of Agriculture, Grain: World Markets and Trade Foreign Agricultural Service Circular Series FG 05-04 May 2004
Leading F&VProducer
Leading MilkProducer
Leading cerealproducer
What Can Be Done
Increase value add throughimproved practices &infrastructure
Shift farmers propensity torely on transmittedknowledge & trial & error
Improve accessibility totechnology & know how
Increase yield, diversity ofcrop & sustainableagriculture
Integrate accessibility tomarket access, nationally &globally
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Tata Kisan Sansar: Going ForwardTata Kisan Sansar: Going Forward
Agenda for PresentationAgenda for Presentation
Tata Kisan SansarTata Kisan Sansar
About Tata Group/Tata ChemicalsAbout Tata Group/Tata Chemicals
Indian Agriculture: Some IssuesIndian Agriculture: Some Issues
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Opportunity:Operate at all stagesof the ladder of needs
Challenges: Range & reach to farmer /
crops
Market access for produceInvestment
Criticality Of Farmer NeedsCriticality Of Farmer Needs
Source: TCL conducted research
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Tata Kisan Sansar (TKS)Tata Kisan Sansar (TKS)Evolving ToEvolving To
Customer NeedsCustomer Needs
Objectives
Help farmers create value
Improve our relationship with the farmers
Strengthen the Tata Brand in rural areas Create a new distribution channel for agricultural inputs
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Tata Kisan SansarTata Kisan Sansar The ConceptThe Concept
Offering end-to-end farm management solutions Providing reliable and top quality agri inputs
An approachable & reliablebusiness partner of the farmer
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The TKS Structure: A Hub & Spoke ModelThe TKS Structure: A Hub & Spoke Model
The Hub
21 Centers
Business Manager
Agri-Development Off
Soil Scientist
The Spokes
421 Franchisees
110 Agronomists
25,260 Villagescovered
101,040 Farmers
2.2 Million Acres
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Tata Kisan SansarTata Kisan SansarServices Offered (1)Services Offered (1)
The Hub
Resource Centre
Research & Demo Farms
Storage facilities
Soil testing facilities
Information source and training centre
Recreational amenities
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A TKS FunctionA TKS Function
TKS training for farmersTKS training for farmers
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Census DataCensus Data
Fertility of land recommendationFertility of land recommendation
GIS Map showing fertility of Naroo villageGIS Map showing fertility of Naroo village
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Tata Kisan SansarTata Kisan SansarServices Offered (2)Services Offered (2)
The Spokes
Quality Agri-inputs
Farm Equipments
Farm Advisory Services Contract Farming
Farmer Credit Financing
Produce Buyback
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"On their advice, I startedto use modern farmingtechniques and TataFertilizers and pesticides.The pests were eliminatedand my profits soaredSurendra Uttam of Prempur, a villagenear Kanpur in Uttar Pradesh
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Tata Kisan Sansar: Going ForwardTata Kisan Sansar: Going Forward
Agenda for PresentationAgenda for Presentation
Tata Kisan SansarTata Kisan Sansar
About Tata Group/Tata ChemicalsAbout Tata Group/Tata Chemicals
Indian Agriculture: Some IssuesIndian Agriculture: Some Issues
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n 421 TKSn 14,000 VILLAGESn 3.5 million FARMERS
Tata Kisan Sansar: The Road AheadTata Kisan Sansar: The Road Ahead
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Tata Kisan Sansar: Future DirectionTata Kisan Sansar: Future Direction
Improve reach, by adding more centres
Improve services
Make credit facilitation more robust
Help the farmer understand risk mitigation through cropdiversification
Help facilitate crop insurance
Improve supply chain efficiencies and provide farm-gatelinkages
Provide information and advice through TKS kiosks
Tie up with established institutions like Cornell for preand post harvest technologies
Create market driven R&D solutions
Prasad Menon
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