20 things you can do as a comms person with social media

Things You Can Do With Social Media As A Comms Person

Dan Slee, Walsall Council, LG Comms, Cardiff, January 2012.

4420

How did we used to tell people?

When I was a kid….

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“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”

- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,

December 2011

“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”

- Adrian Short, web developer

We’ve been here before...

We’ve been here before...

We’ve been here before...

We’ve been here before...

We’ve been here before...

441 Share the sweets

441

441

442 Social media is SOCIAL!

442 Social media is SOCIAL!

443 Help make sure there’s a low barrier to entry

444 Icelandic Constitution Facebook

445 How many? Have lots...

446 Dudley Council Leader’s Q&A

447 Stage a campaign

447 Stage a campaign

#nccourday

Routine is interesting

xxxxxxxxxxxwateraidpicxxxxxxxxxxxx

Afterwards, do a highlights package...

448 Be engaging

448 Be engaging

Share others content...994

4410 Be engaging

CrisisComms

4410

Case study: riots

4411

Use Flickr (you don’t have to be a photographer!)

4411

114411Stage a Flickr meet

114412Have A Photostream

379,000 in 10 months

114413

Take the rebuttal online

Respect bloggers...9144

60 a day

6,000 a day

4,000 a month1,000 Facebook

likes

A hyperlocal case study:Fire in Selly Oak

Five hours later...

Four hours later...

Wikipedia9154

The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771

Derby Museum and Art Gallery

GLAM Derby project

9

164

9174

Publish Open Data

Dud

184

Infographics

(and data visualisation)

194

Go to unconferences

204

Don’t be frightened to

Innovate!

Creative Commons creditsSweets: http://flic.kr/p/92Ra8X

Stop sign: http://flic.kr/p/6NRMpCChains: http://flic.kr/p/9QLD1Z

Flooding: http://flic.kr/p/9abd1KSwimming: http://flic.kr/p/73c31x

Tim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg

Thank youAny questions?

Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee