20 tech trends - nonprofnetwork.org tech tre… · i am steven shattuck • vp marketing,...

20 NONPROFIT TECHNOLOGY TRENDSin 20 minutes

I AM STEVEN SHATTUCK• VP Marketing, Bloomerang

• Published in: NTEN, Nonprofit Hub, National Council of Nonprofits, Technorati, Ragan, Social Media Today, Content Marketing Institute, Search Engine Journal

• NPO board member, communications committee member, volunteer communications director

∧ CLOUD COMPUTING ∧

http://technorati.com/technology/cloud-computing/article/how-cloud-computing-will-single-handedly

• 545 cloud services are in use by an organization on average.

• 82% of companies reportedly saved money by moving to the cloud.

• 80% of cloud adopters saw improvements within 6 months of moving to the cloud.

∨ INSTALLED SOFTWARE ∨

http://siliconangle.com/blog/2014/01/27/20-cloud-computing-statistics-tc0114

• Reduced costs

• Universal versioning

• Increased productivity

• Higher security

∧ SINGLE-PURPOSE APPS ∧• Specialization!

• Small feature set.

• Excellent at one thing, rather than mediocre at many.

• Freedom of choice!

• Integrations / API

http://taylordavidson.com/2014/apps

∧ MOBILE ∧• 50% of mobile phone users use

mobile as their primary Internet source.

• Mobile web adoption is growing 8x faster than web adoption did in ‘90s & ‘00s.

• 28.85% of all emails are opened on mobile phones and 10.16% on tablets.

• Mobile-based searches make up 1/4th of all searches.

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics

∨ DESKTOP ∨• 91% of mobile Internet access

is for social activities versus just 79% on desktops.

• 1/3 of mobile searches have local intent versus 1/5 on desktops.

• 1.8 hours per day on mobile versus 1.6 on desktop.

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics

MOBILE GIVING

http://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics

• 62% of Gen Y would give by mobile phone.

• 84% of nonprofit donation pages are not optimized for mobile.

• 76% of nonprofit mobile subscribers came from integration with CRM.

∨ MOBILE WEBSITES ∨

• Literally a second mobile version of your website.

• Stripped-down functionality.

• More “app” like.

∧ RESPONSIVE WEBSITES ∧

• Conforms to the mobile device screen size.

• No loss in content or functionality.

http://www.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design

WEB DESIGN TRENDSOut:

• Homepage Carousel

• Columns/Sidebars

• Drop-Down Menus

In:

• Parallax Scrolling

• Tall Pages

• Flat Design

http://www.myinkblog.com/parallax-scrolling-in-web-design-hot-new-trend-with-examples/

∧ SEO ∨

Search engine optimization changes daily (literally!)

Read:

• http://searchengineland.com/

• http://moz.com/blog

• http://googlewebmastercentral.blogspot.com/

WHAT DRIVES RANKINGS?Out:

• Keywords (on-page)

• Keyword links

• Keyword domains

In:

• Social media signals

• High-quality links

• User experience

http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/

WHAT DRIVES RANKINGS?Out:

• Keywords (on-page)

• Keyword links

• Keyword domains

In:

• Social media signals

• High-quality links

• User experience

http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/

BLOGGING!

WHY BLOGGING?

WHY BLOGGING?

WHY BLOGGING?

http://offers.hubspot.com/2013-state-of-inbound-marketing

WHAT DRIVES RANKINGS?

http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/

∨ FACEBOOK ∨

• Organic reach dropped by 50% from Feb 2012 to March 2014.

• As people like more pages, the organic reach of each drops.

• Facebook endured a 29% fall in active users among U.S. teens from fourth quarter 2012. Usage fell another 11% from Q3 to Q4 in 2013.

http://www.webpronews.com/more-stats-on-the-facebook-organic-reach-decline-2014-04

http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data http://www.adlibbing.org/2013/04/24/12-must-know-stats

80% of nonprofits say Facebook is their primary focus for social media. !43% of Facebook Fans “Unlike” a charity on Facebook because they posted too often. !57% of Facebook Fans “Like” a charity on Facebook because they want to publicly display their support of the nonprofit to their friends.

FACEBOOK…

“For Facebook and Twitter, we have endless amounts of money, but we haven’t found anything there.” !Last year, Priceline spent $1.8 billion on online marketing.

PRICELINE CEO: FACEBOOK AND TWITTER SPENDING WORTHLESS

http://www.prdaily.com/Main/Articles/Priceline_CEO_Facebook_and_Twitter_spending_worthl_16491.aspx

WRAPPING UP

Pay attention to:

• Mobile (optimize your site)

• Owned content (blogging)

• Social media content distribution

Don’t get too caught up in design trends.

Move to the cloud wherever/whenever possible.

Keep an eye on:

• Wearables

• Gamification

• Peer-to-Peer

steven.shattuck@bloomerang.co https://twitter.com/StevenShattuck

https://www.linkedin.com/in/stevenshattuck !

http://www.slideshare.net/bloomerang/20-tech-trends-for-nonprofits

Questions?