20 must see emails

20 Emails That Got It Right

Speaker and Agenda

• Loren McDonald

– VP, Industry Relations

– Silverpop• 20 Emails / Q&A

• Resources

• Q & A

• Wrap-Up and Survey

Welcome Series

Email # 1

Welcome emails may be the most

important email your company sends.

Welcome to the Tafford

Community

Tafford #1

Three Reasons You Will

Love Tafford + A Special

Offer

Tafford #2

Personalize Your Tafford

Experience

Tafford #3

2009 Welcome Series Indexed Results…

Service-Oriented Cart

Reminder

Email # 2

• 3-part series

• Service tone

• Human

• 50%

conversion

Reminder That Saves My

Marriage

Email # 3

Product Review Request

Step-by-step

Email # 4

“Famous” Happy Birthday

Email # 5

10% off good

for one month

2009 Birthday Campaign Indexed Results…

Birthday – Tell A Friend

Email # 6

Birthday – Tell Your Friends…

Birthday – Tell Your Friends…

Purchase Anniversary -

Reorder

Email # 7

Purchase Anniversary + Reorder

Welcome Home

Email # 8

Product Use Video

Email # 9

How-to video

Personality That Pulls You In

Email # 10

Personality – Personal & Fun

Real People

Email # 11

Maintenance Reminder &

More

Email # 12

Make It Easy for Subscribers

Email # 13

• Select flights right

from the email

• Oakland is my

preferred departure

airport

• “Popular Flights

• Search link

Share-to-Social That You’ll

Love

Email # 14

“Dough” + Valentine = Shareworthy

Going out of stock…

Email # 15

Reminders…almost out of stock

Open, CT and Conversion Rates that are

MORE THAN DOUBLE broadcast email

rates

Average Order Value is 53% HIGHER

Don’t Make Customers Think

Email # 16

Do the Math

for Your

Subscribers

- % off

- Old price

- New price

- $ Savings

- People are

motivated by

different

“discount”

math

Visual That Tells the Story

Email # 17

“We've got you covered - ash guaranteed holidays

from £142

Timely – Solves a Problem

Email # 18

- Content responds

to news coverage

- Open/CTR

significantly higher

than normal

- One of best

revenue

generators

Bounceback – Simple

Email # 19

Thanks!

• 60% Open Rate

• Nearly 3X avg

• 18.5% CTR

• 3X avg

• 7.5% higher AOV

than overall average

• 60% higher

conversion rate than

overall average

Testimonials That Convert

Email # 20

Before / After

Significant

Increase in:

-Orders

- Sales

Resources / Q & A

About Silverpop

• A leading email marketing /

marketing automation provider

• Email marketing

• Transactional email

• Share-to-social

• Send Time Optimization

• Landing pages

• Surveys

• SMS

• API Integrations w/ Web analytics,

personalization, reviews,

recommendation technologies

Resources

• Resource Center

– White papers

– Webinars

– Blogs

– Case studies

– Newsletters

– http://www.silverpop.com/marketing-resources/index.html

• Many presentations on SlideShare

– www.slideshare.net/Silverpop

Q & A / Contact Information

• Loren McDonald

– lmcdonald@silverpop.com

– Twitter: @LorenMcDonald

– Twitter: @Silverpop

www.slideshare.net/silverpop

www.silverpop.com

Thank you!

On Twitter: @Silverpop

www.slideshare.net/silverpop

www.silverpop.com