#16 imu: internet marketing comprehensive review

Internet Marketing Comprehensive Review

Professor:Mitch Joel, Author of Six Pixels of Separation

“The question is whether, as a company, you can afford to have more than an advertising-jingle

persona. Can you put yourself out there: say what you think in your own voice, present who you

really are, show what you really care about? Do you have any genuine passion to share? Can you deal with such honesty? Such exposure? Human beings are often magnificent in this regard, while companies, frankly, tend to suck. For most large

corporations, even considering these questions — and they're being forced to do so by both Internet and intranet — is about as exciting as the offer of

an experimental brain transplant.”

Christopher Locke – The Cluetrain Manifesto – December 2000

WEB 1.0

OR

WEB 2.0

WEB 1.0 WEB 2.0

WAS IS

WEB 1.0 WEB 2.0

EYES HANDS

WAS

BRITANNICAONLINE

WIKIPEDIA

IS

WAS

PERSONALWEBSITES

BLOGGING

IS

WAS

CMS WIKIS

IS

WAS

DIRECTORIES TAGGING

IS

WAS

STICKINESS SYNDICATION

IS

WAS

CONFERENCES UNCONFERENCES

IS

WAS

IM TWITTER

IS

google reader – www.google.com/reader

google alerts – www.google.com/alerts

google – www.google.com

google blog search – blogsearch.google.com

delicious – www.delicious.com

twitter search – search.twitter.com

tweetvolume – www.tweetvolume.com

google trends – www.google.com/trends

itunes – www.apple.com/itunes

BENCHMARKING SUCCESS

• Traditional measurement• Momentum Effect• Viral• Connectors – amount of people

connected to source• Community acceptance• Community involvement• Conversation• Credibility• Cash

DIGITAL DARWINISM

CREATION

<

DISTRIBUTION

CREATION

>

DISTRIBUTION

mitchjoel

mitch@twistimage.com

“mitchjoel”

@mitchjoel

THANK YOU.