15 obligatory web design mistakes to avoid

15 Obligatory Web Design Mistakes to Avoid

The great challenge for web designers is

to make sure they stay away from making these errors, the kind of errors that

remain in the background and rear their ugly heads when website visitors actually start using the site.

Let’s take a look at 15 of the biggest mistakes to be made

#1 - Lack of Collaboration at The Conceptualization Stage

The process of collaboration is limited to the client and concerned designers.

But there are other equally important stakeholders that should be an important part of this collaborative process; a case in point being the internet marketing team, developers and content writers.

#1 - Lack of Collaboration at The Conceptualization Stage

#2 - Inability to Identify Expectations of Your Target Users

Website meeting the precise needs of a client is a good thing, but not good enough. The real question is this – Has a website managed to satisfy the expectations of its target users?

For this to happen, you need to conduct user research.

#2 - Inability to Identify Expectations of Your Target Users

#3 - Excessive Focus on Getting the Job Done Quickly

The problem area here is the project deadline.

So, the focus is on getting the job done quickly, putting a project through the assembly line, and getting it live as soon as possible. The focus shiftsfrom doing the job quickly from doing a good job.

#3 - Excessive Focus on Getting the Job Done Quickly

#4 - Undue Focus on The Latest Trends

While a website must look trendy, you shouldn’t use a particular trend just

because it is the latest trend and is popular.

There must be a reason for it. For e.g. a retro designing style looks good, but

it needs to work in the context of a website and all that it is trying to convey.

Otherwise it might not work.

#4 - Undue Focus on The Latest Trends

#5 - Fundamentals Go for a Toss

Effective web design is all about doing the simple things right and then

working upwards.

Yes, doing something new is an absolute must but not at the cost of ignoring the fundamentals.Aspects like easy to use navigation, proper use of white space, and adhering to all web design practices need to be given their due.

#5 | Fundamentals Go for a Toss

#6 - Going Overboard

#7 - Content That Cannot Be Scanned

#8 - Page Load Speed Be Damned

#9 - Building Sites for Search Engines

#10 - Unclear Call to Action

#11 - Lack of Proper Positioning of Call-to-Action Buttons

#12 - Lack of Relevant Images

#13 - Lack of Emotional Engagement

#14 - Lack of Social Media Experiences

#15 - Trying Too Hard

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