14th inbush 2012
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Inbush
InbushINBUSH
2012
Research Paper & Case Study Presentation
"Building Spiritual Quotient, Emotional Quotient & Human
Quotient along with Physical Quotient is Essential for Creating
World-Class Global Organizations
Amity School of
international Business &
Amity global Business
School
Research Paper and Case Study
Presentation
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FROM THE DESK OF THE EDITOR IN CHIEF
Dear Readers,
Steve Jobs was perhaps absolutely correct when he mentioned in his last speech to thestakeholders of his company that world class organizations are not made by infrastructure and
financial resources, they are made by the innovative leaders who believe in investing in human
resources and build their teams by concentrating on Spiritual Quotient & Emotional Quotient.
Bill Gates too has once opined that he doesnt know where the GOD exists but he surely knows
that HE is present in the satisfied eyes of his employees, customers, shareholders and other
stakeholders.
In an era of dynamism and transformational leadership, each human being is struggling to
achieve excellence by treading innovative paths. A leader has to bring about a revolution, face
unknown challenges and be on the edge each day. He has to absorb sensitivities from the
environment to adapt and inspire.
To give birth and conceive one has to bear a lot of pain. A true leader is one who understands
that innovations and realization of goals is only possible if he is able to lead by example. Sitting
on computer can only create and disseminate information and directions.
To create world class organizations one needs to sit with people, understand their emotions,
involve them in the decision making, and take them along to be a part of his vision. This
requires extraordinary skills to understand emotional and human quotient of the team and
ability to smile while absorbing all the pains and uncertainties.
To be an effective leader, one is bound to appreciate Spiritual, Emotional and Human Attributes
along with the Physical Quotient to attain holistic excellence. Our 14th
International Business
Summit & Research Conference INBUSH 2012, has been inspired by this thought and is
conceptualized with Building SQ, EQ & HQ Along With PQ Is Essential for Creating World-
Class Global Organizations as its theme.
Many a times, bosses are unable to become leaders; entrepreneurs are unable to inspire
employees, politicians are unable to gain majority from within the masses. They present
themselves as different from the ordinary; while a leader is one, who emerges from the masses,
is one of the employees, is just another subordinate, an ordinary man whom one and all believe
in.
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It is ironical how from amidst an unacknowledged mass emerges a dynamic force which, after
consciously enhancing spiritual state, emotional intelligence, human sensibilities and physical
wellbeing, become a humble power. Organizations curiously study this phenomenon, and
aggressively seek such strong individuals who despite odds are born leaders, to lead them
through a transformational journey. These icons create truly World-class organizations byrelating to the thoughts of all the stakeholders and synchronizing them towards a common
focal point.
The pride of Amity International Business School and Amity Global Business School, the largest
International Business Summit of Asia, International Business Horizons (INBUSH) 2012, is
growing through its 14th year, and attributing to the gathering it witnesses consisting of
Thought Leaders, Management Gurus, Cabinet Ministers, Ambassadors & High Commissioners,
Members of Parliament, Vice Chancellors, Deans and Directors from reputed National &
International Universities, Noted Academicians, High profile media personalities, Corporate
honchos and the like, it evolves as an apt platform to release our Proceeding of Research Paper
and Case study Presentation
As an offshoot of our keen enthusiasm on presenting commendable and authentic research,
Amity Global Business Review is conceived as a compilation of articles contributed by
renowned Research Scholars, well-known Academicians from highly prestigious Institutes and
Corporates mentors from India and Abroad.
The main contributors in this issue of AGBR are leading academicians and researchers from
institutes like New York Institute of Technology, Jordan, IIT Rookie, Pondicherry University, KCA
University Kenya South Africa, Fiji National University Fiji, University of Jammu, MJP Rohilkhand
University, Kurukshetra University and TISS Mumbai.
We hope that the issue will immensely enrich the members of Academia, Corporate World,
Global Strategists and Policy Makers and Students thriving on a quest of knowledge. We eagerly
look forward to augment this journal with enlightened critique and feedback as we endeavor to
encapsulate even better ideas in most creative expression for the perpetual intellectual delight
of our readers.
Editor-in-ChiefProf. Dr. Gurinder Singh
Pro Vice Chancellor, Amity University & Director General, Amity International Business School
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Editors
Research Papers
Chitra Krishnan & Seema Sahai
Amity International Business School
Case Studies
Alka Maurya & V.P.Kakkar
Amity International Business School
Assistant Editors
Research Papers
Chitra Bajpai, Amity International Business School
Case StudiesMeenakshi Malhotra, Archana Singh & Ashu Jain
Amity International Business School
Student Editor
Kannav Bhatia, Kumar Aditya Dash & Naman Shrivastava
Amity International Business School
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Index
RESEARCH PAPERS
CONTENTS
The Impact of Customer and Competitor Orientations on Development ofManufacturing Strategy and Capability
Uma Kumar, Vinod Kumar & Irfan Butt, Sprott School of Business, Carleton University,
Ottawa, Canada
Leadership Behaviours, Organizational Culture and Knowledge Management Practices:An Empirical InvestigationM. Birasnav, New York Institute of Technology, Adiya, Kingdom of Bahrain Alok Goel &
Renu Rastogi, Indian Institute of Technology, Roorkee
Indian normative data of the Zuckerman Kuhlman Personality Questionnaire-shorterversion in a Police Population
Bushara Bano & Parvaiz Talib, Aligarh Muslim University
Organizational Change: Pragmatic approaches to Organizational Change ManagementDarshna Banker, Dyal Singh College, University of Delhi, Delhi
Aftermath of Western Financial Meltdown and Shadow Banking - An Impact AnalysisA.R Subramanian, Sardar Vallabhbhai Patel International School of Textiles &
Management, Autonomous Institute, Ministry of Textiles Govt of India, Coimbatore
Software Multi up-gradation Modelling: A RoadmapP. K. Kapur, Gurinder Singh, Amity International Business School, Amity University,
Noida, Jyotish N P Singh, Amity School of Engineering and Technology, Amity University,Noida, & Anshul Tickoo, Department of Operational Research, University of Delhi, Delhi,
India
Young Indian Consumers: A Potential Segment for Global Green MarketersDr. Krishna Kumar Veluri, GITAM School of International Business, GITAM University,
Visakhapatnam
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An Evaluation of Information Requirements for Media Planning By Media Planners ofAd-Agencies and Their Clients
P.G.Arul, Department Of International Business, School of Management, Pondicherry
University, Pondicherry
A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010Management of Manipulation
Ajay Gupta, TISS, Mumbai
Customer Satisfaction Regarding Small Scale Industries ProductsVipul Chalotra, Department of Commerce, University of Jammu, Jammu and Kashmir
A Study of stress among employees in public and private insurance sector in Aligarh- acomparative study of LIC and ICICI PrudentialShazia Tabassum, Department of Commerce, A.M.U, Aligarh, U.P. (India)
A Study of Web Personalization System: Supporting User Profiling In WebRecommendation System
Rajender Nath, Department of Computer Science and Application, Kurukshetra
University & Ravi Bhushan, Department of Computer Engineering, S.K. Institute of Engg
& Technology, Kurukshetra
Matching Global Hr Culture by OrganisationsAruna Deshpande, ADMI, University of Mumbai
Marketing of Bihar A Buddhist Destination Transforming to Leisure DestinationMd Anisur Rahman, Department of Commerce, Aligarh Muslim University, Aligarh (UP),
India
Changing Sociocultural Environment and Its Impact on Working ProfessionalsR. K. Bansal & Lata Bajpai, M.J.P. Rohilkhand University, Bareilly
A Study on Spiritual and Emotional Intelligences in LeadershipP.Vijaya, Dept.of Business Management, RBVRR Womens College, Hyderabad
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Eustress: the positive side of NegativityRajiv Kumar Jha, Medica Synergie Pvt Ltd., Aligarh & Bushara Bano, Department of
Business Administration, Aligarh Muslim University, Aligarh
A Study of Employee Attrition in an Insurance companySujitha.R, Sai Krishnan.K & Akshay Arora, NBA Group of Institutions, Delhi
FDI in Multi Brand Retail in IndiaVineeta Agrawal, D.D.U.University Gorakhpur (U.P.)
Employer branding: Issues and Strategies in Indian CorporationsShilpa Vyas & Neelam Kalla, Lachoo Memorial College of Sc. and Tech. Jodhpur
The Optimal Time for Launching a New Product in the MarketP.K.Kapur, Gurinder Singh, Amity International Business School, Amity University, Noida
Amir.H.S.Garmabaki & Jyotish N.P Singh, Departments of Operational Research,
University of Delhi, Delhi
Training and Development Practices in Hospitality Industry in India: A Case Study ofITDC, Hotel Ashok New Delhi
Nusrat Khan, Department of Commerce, Aligarh Muslim University (AMU), Aligarh, India
Effect of Digital Marketing on Consumer Buying BehaviorAnuja Shukla, ITS Engineering College, Greater Noida
Managing Multi Generations of Technologies (State of the Art)P K Kapur, Gurinder Singha, Nitin Sachdeva, Amity International Business School, Amity
University, Noida, India & Adarsh Anand, Department of Operational Research,
University of Delhi, Delhi, India
Childrens Influence Strategies: Exploring the Family Buying Process in IndiaMonica Chaudhary, Jaypee Institute of Information Technology (JIIT), Noida
The Implications of the Current Global Financial Crisis on Indian EconomyMir M. Amin & Nasreen Chashti, Department of Commerce, Islamia College of Science &
Commerce, Srinagar, J & K, India
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Money Attitude: the Study of Impact of Parents Behavior on Money Attitude- an IndianPerspective
Rimle Manchanda, Jaypee Institute, Noida
A Study of Wealth Management & Customer Perception towards Portfolio Managementat IDBI Bank Ltd, Jabalpur (M.P)
Vipul Sarwate, Cogent Business School Jabalpur
Role of A.R.C.S in Mergers & AcquisitionsAshok Dubey, AIBS, Amity University, Noida
Consumer Perception of Store and Product attributes its Effect on Customer Loyalty inthe Indian Retail SectorA Study at Reliance Trends, Jabalpur
Akash Tirkey, Cogent Business School, Jabalpur
Role of Congruency in Customer Satisfaction: An Empirical AnalysisBilal Mustafa Khan & Reshma Farhat, Department of Business Administration, Aligarh
Muslim University (AMU), Aligarh, India
Attacking Absenteeism- A Positive Solution to an Age Old ProblemMonalisa Rajak, Cogent Business School, Jabalpur
Talent Management: The Next Generation Human Resource PracticesChitra Bajpai, Manav Bharti University, Himachal Pradesh
Survival through Crisis: Marketing Innovation and Business Strategy for Small IndustriesNeelam Kalla & Shilpa Vyas, Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ)
Impact of Employee Satisfaction on Employee Retention at Tata CommercialAutomobiles Pvt. Ltd., Jabalpur (M.P.)
Ankita Sharma, Cogent Business School, Jabalpur. (M.P)
Challenges In Cross Cultural Communication: Culturally Diverse, Ethnic and MarginalizedAfrican American Context
Sumitra Singh, Amity Institute of Corporate Communication, Amity University Uttar
Pradesh, Noida
Employee Engagement- A Bond between Employee and OrganisationShikha Kapoor, AIBS, Amity University & Annie Meachem, Anglo India Corporate
Mentors Ltd, Leicester, U.K
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Emotional Intelligence An Approach to People ManagementDeepti Sinha, Apeejay Institute of Technology-School of Management & Greater Noida
& Sachin Sinha, IILM-GSM, Greater Noida
Budget Hotels: - Changing Face of Indian HospitalityParesh Bali, Hospitality & Tourism Research Methods & Research Projects & Amrish
Kumar Choubey
Amity International Business School, AUUP Uttar Pradesh
A New Evolution in Retail SectorMr. Babu Dutta and Dr Rajib Kumar Das, EIILM, Kolkata
Utility Based Tool to Assess Key HRD Instruments in an OrganizationP.K. Kapur, Nitin Sachdeva, Gurinder Singh, Amity International Business School, Amity
University, Noida, Dinesh Khurana, Department of Operational Research, University of
Delhi, Delhi-India
Case Studies
Amri Kolkata What Went Wrong?Shashi Tiwari & Susmita Ghosh, Academy For Professional Excellence, Kolkata,
Indian Cement Industry Plant Case Study, B.A Agate Issues In Gnn Pharmaceuticals
Guirish N. Nagarsenkar & Dr. Divya Singhal, Goa Institute Of Management (Gim)
Innovations In Rural Health Care Market: A Case Of Arogya ParivarShruti Jain & Kriti Swarup & Sweta Dixit, Niilm Cms
Managing An Acquisition: A Study Of World-Wide Shippings Acquisition Of Bergesen.Vijesh Jain & Mohit Batra
Employee Empowerment And Motivation At Global Globe Hr SolutionsSumitra Singh, Amity University Uttar Pradesh, Sector 125, Noida
Products Or Services The Companies Offer!N. Srividya
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Issue: Loral Switches Over To Organic And Eco-Friendly Business.Farheen Anjum, Amity International Business School
Centralization Vs. Decentralization Of Puc AdmissionsNagendra S M
Reva Institute Of Science And Management
Attrition In Pharmaceutical IndustrySunil Kumar
My Experiments With Talent Management, Motivation And Leadership PracticesNarinder Kumar Bhasin, Axis Bank Limited, New Delhi
Tigers African Safari:Indias trade relations with the African continent
Mridulya Narasimhan and Sudhanshu Sharma, Amity International Business School
E- Cigarette: Alternate to tobacco cigarettesAditya Kumar Gupta,Amity International Business School
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Research Paper
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The Impact of Customer and Competitor Orientations on Development of
Manufacturing Strategy and Capability
Uma Kumar, Vinod Kumar, Irfan Butt
Sprott School of Business, Carleton University, Ottawa, Canada
This study empirically tests customer and competitor orientations that influence the
development of manufacturing strategy. It subsequently examines the impact of manufacturing
strategy on a firms manufacturing capability. The findings of this study are based on a sample
of the top management of 194 manufacturing concerns from the Canadian manufacturing
sector.
The analysis using structural equal modelling informs that customer orientation impacts quality
and flexibility strategies while competitor orientation influences cost and delivery strategies.
Quality strategy has the strongest influence on manufacturing capability, followed by cost,
innovation and flexibility strategies.
Keywords: manufacturing strategy, customer orientation, competitor orientation,
manufacturing capability
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Leadership Behaviors, Organizational Culture and Knowledge Management
Practices: An Empirical Investigation
M. Birasnav, Alok Goel & Renu Rastogi
New York Institute of Technology, Adiya, Kingdom of Bahrain
Indian Institute of Technology, Roorkee
Abstract
Knowledge management is a collection of systematic approaches to help information and knowledge
flow to and between the right people at the right time (in the right format at the right cost) so they can
act more efficiently and effectively to create value for the organization. All organizations operate
through its human capital whose skills and knowledge need to be cultivated and leveraged to create
competitive advantage for the success of an organization. Studies on the empirical perspectives on
linkages of KM with organizational culture, especially in the Indian context are scarce. In this paper
results from an empirical study on this relationship are reported. It analyses the extent, strategy and
imperatives of knowledge management in Indian IT companies and its relationship with organizational
culture for successful KM implementation and knowledge sharing.
Data was collected from a wide range of executives working in large, medium and small Indianknowledge intensive service firms through a suitable instrument. Overall 220 valid responses were
received. This study builds on existing groundwork laid by prior researchers, but focused on
organizational factors that was largely overlooked previously and utilized dependent variables to
represent organizational culture. The results indicate how organizational culture, leadership influences
knowledge creation, acquisition, sharing and protection. The results obtained from data analyses clearly
show a strong positive influence of culture and certain practices on knowledge management. The
results of this study will be of interest to business managers and to any organization striving for
knowledge management implementation.
Keywords: Knowledge Management; Leadership, Organizational Culture, KM Processes
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Indian normative data of the Zuckerman Kuhlman Personality Questionnaire-shorter version
in a Police Population
Bushara Bano and Parvaiz Tali
Aligarh Muslim University
The Zuckerman-Kuhlman Personality Questionnaire (ZKPQ) is a tool designed to measure the
alternative five-factor model of personality. A shorter 50-items version was developed by
researchers to give a robust structure to the personality scale. For the present study, the 50-
items shorter version (ZKPQ-50) was translated and adapted into the Hindi language. Till date,
there appears to be no normative data for the ZKPQ-50 in India. This research is the first
applicability of shorter version of ZKPQ in Indian context. The aim of the present study was to
obtain Indian normative data for the scale and constructs in a police sample. The
questionnaires were filled by 500 police personnel of seven districts from the state of Uttar
Pradesh. Both men and women participated in the study with age ranging from 18 to 60 years.
The magnitude of the sample, the place of posting, qualification, experience, age, smoking,
drinking were considered as socio-demographical factors. It was specially taken in care that all
the factors represent the sample adequately. Findings reveal the normal distribution of the
scales. The norms found were in form of means and standard deviations. There have been
found many significant differences in constructs of personality traits (Activity, Aggression-
Hostility, Impulsive Sensation Seeking, Sociability, and Neuroticism-Anxiety) with respect to
socio-demographical factors. This is the first study of ZKPQ-50 in India. The paper suggests by
applying these norms in Indian research studies, more research studies can be conducted not
only in police population but in other clinical and general settings.
Keywords: personality traits, ZKPQ-50, police, gender, India
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Organizational Change: Pragmatic approaches to Organizational Change
Management
Darshna Banker
Dyal Singh College, University of Delhi, Delhi
Abstract
Purpose - The purpose of this paper is to give practical understanding of organizational Change and
qualitative analysis of obstacles coming on the way in managing the organizational change
implementation. As a suggestive study, this paper throws a light on different pragmatic approaches
which can be used to effectively implement the change.
Design/ Methodology - This paper is based on practical research studies and combine their inputs to
collectively suggest pragmatic approaches to implement the change successfully in the organization.
Research Limitation - In the current paper, findings and suggestions are based on research done in India
as well as foreign countries on organizational change which may restrict the suggestions from being
applicable elsewhere.
Originality/Value - This paper deals with the conviction about the difficulties in change management
and concludes suggesting few strategies which help fine-tuning the change management process.
Research Type: Conceptual
Key Words: Organizational Change, Change Management, Change Implementation etc.
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Aftermath ofWestern Financial Meltdown and Shadow Banking - An Impact
Analysis
A.R Subramanian
Sardar Vallabhbhai Patel International School of Textiles & Management
Autonomous Institute, Ministry of Textiles Govt of India, CoimbatoreAbstract
The year 2008 witnessed the fall of big players in the investment arena. Even before the
financial crisis of 2007-09 was far from over, the global economies in various parts
have started manifesting the sovereign deep debt crisis of European nations. This deep
financial meltdown across the globe and the chain effects on the financial system
have introduced quite a few numbers of new terms and concepts to the global lexicon, the
important one being shadow banking and the financial stability has become the buzz word of
the regulators and financial market. Merryl Lynch, an investment banking and financial
advisory service provider was taken over by Bank of America for a meager $50 billion. Withfinancial institutions falling prey one after another to the global credit crisis, the bailout
packages announced by various governments across the globe had crossed the mark of $3 trn
mark so far an amount nearly double the size of Indian economy.
In the recent past a lot of research/discussion papers have appeared in the public domain
analyzing the activities of the shadow banking entities and blaming them as one of causes for
the US sub-prime crisis, which led to the severe financial crisis and property price fall
down. The regulators across the globe are still working in tandem to look into and understand
the activities of the shadow banking system and bring them too under regulation so as to
possibly prevent another global financial crisis in future.This Research Paper is an attempt to focus growing attention towards the shadow Banking
across the globe and also to focus the role of shadow banking in the financial system, though
the regulated banking channels do play a major role in a country like India still the non-banking
financial institutions and market holds a major role which are far from being regulated in a
systematic manner.
Key Words- Global lexicon, Shadow Banking, Sub Prime crisis
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Software Multi up-gradation Modeling: A Roadmap
1P. K. Kapur,
1Gurinder Singh,
3Jyotish N P Singh,
2Anshul Tickoo
1Amity International Business School, Amity University, Noida, UP, India
2Amity School of Engineering and Technology, Amity University, Noida, UP, India
3Department of Operational Research, University of Delhi, Delhi, India
Abstract
Software products arent static. Each release has a defined shelf life. As soon as a software
product reaches the market, a variety of factors begin creating demand for changes. Defects
need patches. Competitors add features and functions. Evolving technology requires upgrades
to support new updated versions of software. Sales demands new features to win over
prospects. Customers want new functionality to justify maintenance expenditures. These
demands accumulate over time, eventually reaching the point that the software product must
be upgraded with a new version to remain viable in the market. New product launches may
capture headlines, but the stream of subsequent product releases is the bread and butter of
software product companies. They extend the market life of flagship products, protect
competitive advantages and sustain crucial maintenance revenue streams. As a software
companys product portfolio grows, the number of releases and the resources needed to
support those releases increase rapidly. Strong releases build reputations and profitability,
while late or defect-ridden releases drive up support costs and jeopardize revenue and
branding if the functionalities added to the software leads to an increase in the number of
faults of the software. Features added to the software at frequent time intervals lead to
complexity in the software system and add to the number of faults in the software. To capture
the effect of faults generated in the software due to add-ons at various point in time we
develop a multi up gradation, multi release software reliability model. This model uniquely
identifies the faults left in the software when it is in operational phase during the testing of the
new code i.e. developed while adding new features to the existing software.
Keywords: Multi-Upgradation modeling, Fault removal process Index^.
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Young Indian Consumers: A Potential Segment for Global Green Marketers
Dr. Krishna Kumar Veluri
GITAM School of International Business, GITAM University, Visakhapatnam
Abstract
Purpose:
Themarket of ecological products is growingrapidly at global level.The objective of this paper
was to identify important factors that affect Indian Young consumers green purchasing
behaviour and was to investigate their beliefs and attitudes on green products, their
preparedness to buy green products.
Introduction:
The green movement has been expanding rapidly in the world. Consumers are taking
responsibility and doing the right things. Consumer awareness and motivation continue to drive
change in the marketplacenotably through the introduction of more eco-friendly products.
Compared to consumers in the developed countries, the Indian consumer has much less
awareness of global warming issues. Initiatives from industry and the government are still iceblue.
Since the 1980s, green marketing has gone through several stages. After a backlash in the
1990s, green marketing made an upswing in the Western markets from 2000 onwards (Ottman
et al., 2006). The force of going-green is now extending to the Asian region, where
environmental threats are alarming the local governments and citizens. Recently, the state &
central governments and citizens of India have started realizing the seriousness of the
environmental threats. The society as a whole is more ready and willing than before to respond
to appeals based on green issues.
Consumer attitudes are changing toward the environment to encourage innovation for
conservation, and the benefits from this source of innovation are certain to outlive our current
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generation. Initiatives at enterprises of all sorts and sizes that improve environmental impact
are increasing in number and the trend continues to accelerate as more attitudes change.
Among the difficult challenges that marketers face today is to understand the driving forces
that encourage environmental stewardship in the context of their own operations.
Successful marketing has always been about recognizing trends and positioning products,
services and brand in a manner that supports buyer intentions. Today, "Green" marketing has
gone from a trend to a way of doing business - and businesses that sell should recognize (1) the
value of going green and (2) identifying the right consumer segment and (3) communicating
enough to the target consumers.
There are two overlooked areas in current environmental research have been observed. First,
Asian-based green marketing studies are relatively scant. Secondly, among those scant Asian-
based green marketing studies (Chan, 2001; Yam-Tang and Chan, 1998), Young consumers, who
constitute a potentially large group of supporters in environmental protection, have rarely been
examined. This paper therefore attempted to fill the gap by examining the green buying
behaviours of Indian Young consumers and factors which influence them.
Consumer green behaviour: literature review:
Consumer beliefs and behaviours, Hoyer and MacInnis (2004) state that consumers values and
beliefs need to be considered when examining the influences that affect purchasing decisions.
Values are enduring beliefs that a given behaviour is desirable or good and include valuing the
environment. Environmental values play a primary role in pro-environmental behaviour. Values
affect peoples beliefs, which then have influences on personal norms that lead to consumers
pro-environmental behaviours (Reser and Bentrupperbaumer, 2005; Stern, 2000). Similarly,Ajzens (1991) Theory of Planned Behavior shows that (environmental) beliefs form attitudes
towards behaviour, which is then translated into intention of behaviour. The Global
Environmental Survey (GOES) finds a gradual intergenerational value shift, likely to result in
more pro-environmental behaviour (Bennulf and Holmberg, 1990; Betz, 1990;
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Hoffmann-Martinot, 1991; Inglehart, 1990). So, although pro-environmental values do not
guarantee proenvironmental behaviour, it is likely that pro-environmental values lead to pro-
environmental behaviour. However, an individual concerned about the environment does not
necessarily behave in a green way in general, or in their purchasing.
Methodology:
In order to investigate the research objective stated above, both secondary and primary data
have been collected and analysed. The first stage of the research process was an extensive
search of articles, reports and professional information concerning eco-consumer studies and
eco-marketing strategies in general using the internet and academic databases. The analysis of
secondary information provided the general context for initiating the collection, analysis and
the interpretation of primary data. The study was carried out in 5 major cities of India.
A total of 1, 150 youngsters were recruited through random sampling. They were surveyed on
their green purchasing behaviour, environmental attitude, and environmental concern,
perceived seriousness of environmental problems, perceived environmental responsibility,
perceived effectiveness of environmental behaviour, social influence and concern for self-image
in environmental protection. The questionnaire also included general demographic questionssuch as age groups. Respondents were invited to make general comments, too. A hierarchical
multiple regression analysis was conducted by entering control variables such as age, sex,
educational level, membership in environmental clubs.
Major Results:
Multiple regression analysis showed that social influence was the top predictor of Indian
adolescents green purchasing behaviour, followed by environmental concern as the second,concern for self-image in environmental protection as the third, and perceived environmental
responsibility as the fourth top predictor.
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Overall, the study shows that Youngsters in India displayed a quite promising market
opportunity for green products. Domestic and International green marketers are advised to
consider Youngsters as one of their potential segments.
Implications:
This paper is a useful source of information for domestic and international green marketers
about what works and what does not in appealing to the young consumers in India.
This paper also serves as a pioneer study to identify important factors in affecting young
consumers green purchasing behaviour and it offers practical guidelines to global green
marketers planning to target the potential Indian market.
Key words: Green Marketing, Consumerism, Indian consumer, environmentally friendly
products, Young Consumers
Index^.
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An Evaluation of Information Requirements for Media Planning By Media Planners of Ad-
Agencies and Their Clients
P.G.Arul
Department Of International Business, School of Management, Pondicherry University,
Pondicherry
Abstract
Traditionally, the media function was considered the least important in ad-agency and the ad-
agencies continue to pay only lip services to the importance of media related matters. Earlier
media department was a just placement units, with almost no strategic planning to do. Now
things are totally changed due to media explosion, cost associated with media, clients demand
on accountability on money spends on media etc., made the ad-agency media planners job
challenging and complicated. There are relatively few advertising studies that deal with media
planning; there are ever fewer studies that deal with the issue of information needed to make
sound media decisions. This study investigated ad-agency media planners response and their
clients response on information inputs needed for media planning. The findings show that
clients and media planners differ in their ranking of the various constructs on the perception ofinformation needed for media planning. This has important implications for ad- agencies and
their clients. Media planners could make a greater contribution to marketing strategy by
becoming members of the agency team that meets clients on a regular basis. Clients need to
brief advertising agencies in an accurate and comprehensive way in order for media planners to
do a good job.
Key Words: Ad-agency, Clients, Media, Media Planning, Media information
Index^.
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A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010
Management of Manipulation
Ajay Gupta
TISS, Mumbai
This case presents the excellent example of management of manipulation and poor corporate
governance for commonwealth games 2010 organized in New Delhi, India. This case shows how
leaders and key people in decision making position ridiculed their authority. How their actions,
decisions and intentions in organizing games created shameful impression for India. This was
the great opportunity for India to organize and to create great impression on different
stakeholders including players but governance was questionable at almost all the points. There
was no check and balance system to monitor the expenses. Almost all the key people involved
manipulated the government fund and misappropriated money to fulfill their greed. There
were hardly any stakeholders who were concerned about the welfare of the country,
government and players. This is the classic case of corporate governance and business ethics.
The case is also about unprincipled and unethical leadership. The case provides an excellent
context to study and analyze various aspects of leadership attributes, corporate governance,
check and balance system, political will, ethical pitfalls of system and people. The case may be
useful for entrepreneurs, small businesses and organizations to understand the dimension and
dynamics in the system that can influence the focus and goal of the organization.
This case is reasonably complex and needs students to analyze the facts and to make moral and
ethical decision. The difficulty level of the case is medium and it can be used effectively to teach
management and executive management students.
Disciplines : Corporate Governance, Business Ethics, LeadershipIssues : Governance, Ethics, Leadership, Ethical pitfalls
Industry : Corporate Governance and Business Ethics
Setting : Commonwealth Games 2010
Difficulty : Moderate, Undergraduate/ MBA/Executive MBA
Length : 15 pages Index^.
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Customer Satisfaction Regarding Small Scale Industries Products
Vipul Chalotra
Department of Commerce, University of Jammu, Jammu and Kashmir
Abstract
Customer satisfaction has now days become an integral part of every firm. Its recognized as a
catalyst for business success and is regarded as key element for customers retention &
sustainability, customers attraction, promoting sales, profitability, marketability, business
diversification & expansion and fulfilling customers needs and desires according to their
expectations. The present research paper empirically examines customer satisfaction in case of
products manufactured by small scale industries. The hypotheses were examined by analyzing
primary data collected from 368 customers using the products manufactured by small
functional manufacturing units sub-divided into ten lines of operation in district Udhampur, J&K
State. Validity and reliability of the scale in the construct were assessed through BTS and
Cronbach-alpha test. The results of AVOVA revealed insignificant differences regarding
customer satisfaction from different profession for three factors. Those belonging to different
age group have same level of satisfaction and those having different qualification dont differ
with regard to their satisfaction for three factors. To nurture customer satisfaction small scale
industries should come up with regular advertisement, reputed brand, more products features
and delighted after sale service.
Key Words: Small Scale Industries (SSIs), Customer satisfaction
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A Study of stress among employees in public and private insurance sector in
Aligarh- a comparative study of LIC and ICICI Prudential
Shazia Tabassum
Department of Commerce, A.M.U, Aligarh, U.P. (India),
Abstract
Stress refers to the physical, mental and emotional wear and tear, and it is emerging as a leading health
risk of the 21st century and as a serious hazard in the workplace. Employee stress can take many forms
and significantly impact on both individuals and organizations. It can manifest as anxiety, aggression,
irritability, dependency, withdrawal or depression. This study aims to investigate workplace stress
among employees and its related causes and consequences in insurance sector in Aligarh. A sample of
100 respondents from different insurance organizations in the public and private sectors of in Aligarh
participated in this study. The results shows that significant relationships between role ambiguity and
age and between role conflict and age and marital status. The Occupational Stress Index (OSI) developed
by Srivastava and Singh (1983) were used to assess the level of job stress of the sample. The findings of
the study reveals higher levels of job stress among employees of 20-30 years age than their counterparts
in the middle age (31-40 years) and the old age groups (41-50 years). The study also found that the age
found to be negatively correlated with occupational stress. The aim of this paper is to provide
information for employees on stress and to provide and identify a common approach that will be
adopted by the employees as well as the managers to cope with stress at the workplace.
Keywords: Employee Stress, Public and Private Sector, Workplace, Insurance sector.
Index^.
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A Study of Web Personalization System: Supporting User Profiling
In Web Recommendation System
Rajender Nath & Ravi Bhushan
Department of Computer Science and Application Kurukshetra University & Department of
Computer Engineering, S.K. Institute of Engg & Technology, Kurukshetra
Abstract
World Wide Web is a huge data repository and is growing with the explosive rate of about 1
million pages a day. As the information available on World Wide Web is growing the usage of
the web sites is also growing. Web log records each access of the web page and number of
entries in the web logs is increasing rapidly. These web logs, when mined properly can provide
useful information for decision-making. The designer of the web site, analyst and management
executives are interested in extracting this hidden information from web logs for decision
making. Web access pattern, which is the frequently used sequence of accesses, is one of the
important information that can be mined from the web logs. This information can be used to
gather business intelligence to improve sales and advertisement, personalization for a user, to
analyze system performance and to improve the web site organization.
There exist many techniques to mine access patterns from the web logs. In this paper we have
studied the web personalization system supported by different user profiles.
Keywords: Web log, Personalization, Data collection Techniques, content based, collaborative
filtering etc.
Index^.
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Matching Global Hr Culture by Organisations
Aruna Deshpande, ADMI, University of Mumbai
Abstract
The research examines the changing roles the human resource (HR) function plays in a globally
competitive marketplace and identifies the challenges of adapting to these roles. Over the past
two decades, Human Resources (HR) policies have been defined as, adapting basic business
behaviors such as communication, leadership and negotiation to the norms aligning to
international cultures, which began the transition from a largely administrative function to a
more strategically-oriented business partner that actively participates in the development and
achievement of organizational goals. Along with this shift, research notes the emergence of an
increased value on human capital, employees, and their collective skills and knowledge, global
exposure. Companies that embrace a more global strategic role for HR and develop a human
capital strategy often find that their HR functions are more effective and have a greater impact
on the organization, operating effectively across boundaries, while balancing organizational
integration with local demands, they have to align business decisions by;
Making strategic business decisions across borders or regions (rather than focusing onspecific countries)
Global Team Building Allow greater HR control over budgets and resource allocation Spend more time on strategic, value-added activities and less time on administration View HR as a strategic business partner Utilize HR information systems (HRIS) more effectively and are more likely to have
experience their expected return on HRIS investments
Key Words: International Cultures, HR Strategy, employee skills, HRIS
Index^.
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Marketing of Bihar A Buddhist Destination Transforming to Leisure
Destination
Md Anisur Rahman
DepartmentofCommerce, AligarhMuslimUniversity,Aligarh (UP), India
Abstract
Bihar has been distinguished for its spiritual outlook since time immemorial. This is the birth place of
two religions, Buddhism & Jainism, and also the birthplace of Guru Govind Singh. The state is also well
known for the Muslim Shrines, Hindu Temples and association with Gandhian movements. Bihar has
always recorded good number of religious tourists from China, Japan, Korea, and Thailand especially in
the form of Buddhist pilgrimage.
Tourism industry in Bihar was always suffering from the ignorance. For the development of tourism in
the state, Bihar State Tourism Development Corporation (BSTDC) was established in the year 1981. Even
after 30 years of establishment of BSTDC, the target is yet to be achieved. Now the state government
has realized the potential of tourism, so many innovative ideas are implemented. Due to improved
infrastructure and law & order in the year 2009 FTAs has touched a mark of 4, 14,000 and it was even
more than Goa. Bihar Tourism has undertaken scientific research options to gauge expectations,
willingness and expenditure habits of discerning travelers with assistance from the Ministry of Tourism.
Efforts have been made to diversify the tourism scenario in the state. Recently cruise tourism was
started along-with log huts on the white-sand bank of the river Ganga. This provides tourists to cater the
original pleasure to sail on the river Ganga, Dolphin watch, visiting historical sites, gangatic ecology and
watching different species of migratory and resident birds.
Objectives
To analyze the marketing strategy of BSTDC and its suitability to establish the state as a unique
destination.
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Methodology
The study is explorative and analytical in nature. The paper is exploratory in nature as it aims in
developing a competitive tourism policy and marketing strategy for the Bihar State Tourism
Development Corporation (BSTDC). The study is based on secondary data. For this purpose alongsidebooks, extensive and thorough study of research papers from reputed journals has done. Brochures and
documents on marketing strategy from BSTDC, data from BSTDC, Ministry of Tourism GOI,
indiastat.com and World Economic Forum gathered. Help from various websites has been taken to
collect relevance information. Collected data are edited, coded, classified, tabulated, and finally
analyzed by using graph, pi chart and t-test.
Hypothesis
H1: There is significant impact of marketing strategy of BSTDC in the tourism growth in Bihar.
In brief the present study firstly introduces tourism, and then shows some important and interesting
facts about the tourism marketing. Further it gives some detail on the marketing strategy and tourism
marketing policies of the state. In the analysis part, analysis of marketing strategy & tourism policy as
compared to the tourism potential and actual tourist arrival is done. Finally it is found that the
marketing strategy is not effective to make the destination remarkable and a must visit destination.
Keywords: Buddhism, Pilgrimage, Marketing, Development, Planning
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CHANGING SOCIOCULTURAL ENVIRONMENT AND ITS IMPACT ON WORKING
PROFESSIONALS
R. K. Bansal & Lata Bajpai,
M.J.P. Rohilkhand University, Bareilly
Abstract
Change is inevitable; the world in which we live is full of changes. The human beings live in an
environment which has various factors affecting the environment i.e. internal and external. As
the factors of change vary it would ultimately affect the environment & the employees. The
employees in the organization are the human beings, who willingly or unwillingly face such
changes in the environment. In this research paper, the researcher has put her efforts to
identify the sociological & cultural changes taking place around the working professionals. The
research paper is an analysis to study the changes took place in socio cultural environment.
With the help of this research paper the organizations can observe the changes taking place
around their employees and can evolve some related HR practices to benefit the society by
large.
Keywords: significance, HRM, changing environment, Socio cultural.
Index^.
http://www.google.co.in/url?q=http://mjpru.ac.in/&sa=U&ei=D3UqT8moPIbjrAeflPzZDA&ved=0CBIQFjAA&usg=AFQjCNGT2JCBhUVYSfPEAbWPqwK71_SbVghttp://www.google.co.in/url?q=http://mjpru.ac.in/&sa=U&ei=D3UqT8moPIbjrAeflPzZDA&ved=0CBIQFjAA&usg=AFQjCNGT2JCBhUVYSfPEAbWPqwK71_SbVg -
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A Study on Spiritual and Emotional Intelligences in Leadership
P.Vijaya
Dept.of Business Management, RBVRRWomens College, Hyderabad
Abstract
The notion of spiritual intelligence is becoming more and more common place in the
workplace. Emotional and spiritual intelligence blend together in a wonderful way. Emotional
intelligence focuses on human values and spiritual intelligence asks to get in touch with beliefs -
knowing what gives a deep sense of meaning and purpose in life. Spirituality is what underlies
our calling in life and emotional intelligence drives the practices that guide the behaviors.Thevery best leaders are deeply in touch with both emotional and spiritual intelligence. Leaders
today want their work to create more than just money and stability; they also want to know
they're making a contribution to life in alignment with their core foundational beliefs. Leaders
who are connected to their core sense of the sacred are people with a higher calling and purpose
We are in a time of unprecedented change, where all the paradigms we once held about the world
are in question. As we operate in a global economyand a shaky one at that- we have to change
our whole perspective. This type of change is not at the surface, its deep within the organization
at the level of organizational mindset. How we think (our mindsets) are the drivers of our
behavior. In order to transform an organization we have to shift the organizational mind. The
changes have to emerge from a new paradigm. Transformation isn't the same as
change. Transformation requires a whole new foundational belief structure. In order to
transform an organization the leadership has to assess the internal global mindset and question
the commonly held perspectives. This leads to a deeper awakening of spiritual intelligence and
soulfulness. Once mindset changes, behavioral shifts occur, and then training for those new
behaviors can really stick. Once we change behaviors, cultures change.
The Study on Spiritual and Emotional Intelligences in Leadership is based on secondary data and
the main objective of the paper is to focus on the SI and EI as the emerging requirements to
leadership in organizations for sustainable growth, especially in times of crisis in corporate
values and ethics, affecting the economy and society.
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Eustress: the positive side of Negativity
Rajiv Kumar Jha & Bushara Bano
Medica Synergie Pvt Ltd., Aligarh & Department of Business Administration, Aligarh Muslim
University, AligarhAbstract
Stress in one of the most used buzzword today. It is the inseparable part of human life. Mostly
stress is taken in negative way only. But, not all stress is detrimental. Indeed, a certain amount
of stress in life is desirable always. It relieves monotony, spurs people towards worthwhile
goals. It is also an integral part of many pleasurable activities, such as the joy experienced with
successful accomplishments. In addition, limited stress is essential for excel in life. Some
amount of stress enhances the performance and quality of life. Selye coined the word
Eustress (good stress) to refer to stress of this kind, and to distinguish it from distress, which
is prejudicial to health and well-being. The most apparent distinguishing characteristics
between Eustress and distress are emotional feelings. Eustress is associated with joy,
exhilaration, a feeling of a job well done while distress is associated with frustration, anger,
anxiety, fatigue, or a general feeling that something is wrong. The present research paper aims
to change the perception of individuals and society for stress which they mostly take in
negative sense on the basis of literature review available and case studies used. The paper also
attempts to explore the relationship of Eustress and performance enhancement. The paper
suggests that all stresses are good and efforts should be done to convert all distresses in
eustresses. The paper also proposes some stress management techniques to convert the bad
distress into good Eustress.
Keywords: Eustress, distress, stress management, performance
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A Study of Employee Attrition in an Insurance company
Sujitha.R, Sai Krishnan.K & Akshay Arora
NBA Group of Institutions, Delhi
Abstract
Attrition or Employee Attrition is a voluntary reduction in an organizations manpower through
resignations or retirements. A high attrition rate causes a high employee turnover in an
organization, reducing quantity and quality of an organizations manpower. This in turn causes
a huge expenditure on human resource, by contributing towards repeated acquisition, a scary
reality for most insurance companies. Retention of sales managers involves taking measures to
encourage them to remain in the organization for the maximum period of time. The research
study undertaken in an Insurance company aims to analyze the reasons training and
development, and performance management. In an environment of rapid growth, globalizationand expansion, the pressure to attract and retain sales managers has become for high attrition
of sales managers. It also aims to identify the role of work pressure in attrition of sales
managers. The research methodology followed is Census Survey. Census survey is an official,
usually periodic enumeration of a population, often including the collection of related
demographic information. The study on attrition and retention of sales managers in insurance
sector is carried among 70 respondents. The data collected in this regard were analyzed and
interpreted to arrive at various findings to the enquiry made as part of this study. As a part of
suggestions the researcher has asked the company to adopt a holistic approach for dealing with
attrition of sales managers. Sales managers are the backbone of insurance business success andtherefore, they need to be motivated and maintained in organization at all cost to aid the
organization to be globally competitive in terms of providing quality products and services to
the society and in the long-run the returns on investments on the sales managers would be
achieved. From the study it can be concluded that management of this insurance company
should encourage job redesign-task autonomy, task significance and task identity, open book
management, empowerment of employees, recruitment and selection must be done
scientifically with the objective of retaining sales managers. HR Managers must understand that
sales managers in the organization must be treated as the most liquid assets of the organization
which would make the organization to withstand the waves of globalization. This asset needs tobe monitored.
Keywords: Attrition, Insurance, Holistic concern
Index^.
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FDI in Multi Brand Retail in India
Vineeta Agrawal
D.D.U.University Gorakhpur (U.P.)
Abstract
Retail sector in India has been hailed as one of the sunrise sectors of the Indian economy. India
has been recognized as leading Retail destination and whole world is eyeing on it. On 24th
November 2011 union cabinet stipulated that FDI in multi-brand retail will be allowed up to
51% foreign equity through the government approval route, subject to adequate safeguards for
domestic stakeholders. Currently, FDI is permitted up to 26 per cent under the automatic route
in wholesale or so-called cash-and-carry operations and 100% per cent with government
approval in single-brand stores. Foreign retailers have welcomed this step and have also shown
interest in entering Indian market. There has been a lot of debate around the industrial and
political circles, although for now this proposal has been postponed. Given the WTO regime
India is party to, it is inevitable to prevent foreign players from entering in the Indian market,
although the timing of entry has yet to be decided. The present study aims to understand and
analyze the challenges and opportunities faced by FDI in Multi Brand Retail Sector. It
concludes that allowing FDI can enhance competition and accelerate the process of
development of Indian economy.
Key Words- Foreign Direct Investment, Multi Brand Retail, Investment and Productivity
Index^.
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Employer branding: Issues and Strategies in Indian Corporations
Shilpa Vyas & Neelam Kalla
Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ)
Abstract
Organizations all around the world always trying to acquire employees who can be an asset for
the organization but some factors are important to know about the efforts these organizations
are putting in order to become employer of employees choice. With the liberalization of the
Indian economy in 1991 and subsequent economic reforms, in order to achieve higher levels of
productivity and efficiency, the goal of corporations has been to utilize maximum potential of
human resources and employer branding has a significant role for of acquisition of human
capital. The purpose of the present study is to explore into the concept of employer branding in
Indian corporate and different ways through which employers hire and manage the future
talent. The combination of talent management and employer branding can make any
organization the employer of choice. Emphasizing on the fact that effective employer brand is
essential for competitive advantage the researcher has tried to conduct an exploratory study to
investigate into the strategies and practices for employer branding that has been adopted by
Indian companies, which are becoming internationally strategic to utilize the employer brand to
attract and retain talent which leads to expand and growth of the business.. This paper gives
some concept on employer branding and also examines how Indian organizations with a
positive corporate reputation can attract and retain employees. It also focuses to explain the
importance, applicability, outcome and creating an effective employer branding strategy.
Keywords: Employer branding, organizational attractiveness, employer brand image.
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The Optimal Time for Launching a New Product in the Market
P.K.Kapur1, Amir.H.S.Garmabaki
2, Gurinder Singh
1, Jyotish N.P singh
2,
1Amity International Business School, Amity University, Noida, Uttar Pradesh-India
2 Departments of Operational Research, University of Delhi, Delhi
Abstract
Most product development activities undertaken by firms are aimed at improving existing
products. As a result, many industries are characterized by the introduction of successive
generations of product models. Each generation has unique expectations, experiences,
generational history, lifestyles, values, and demographics that influence their buying behaviors.
Accordingly, many companies are reaching out to multi-generational consumers and trying to
understand and gain the attention of these diverse buyers. Some firms use a timepacing
strategy for product development, introducing new generations at regular intervals. If the firm
adopts a fast pace, it prematurely cannibalizes its old generation, incurring high development
costs, while if it has a slow pace, it fails to capitalize on customer willingnessto pay for
improved technology. Customers adoption behavior and cost are two main attributes which
affected the companys reputation. To trade-off between two conflicting decision factors,
multi-attribute utility theory (MAUT) is applied in our decision space. The timing decision
depends on whether companies invest more time in product and process design and
improvement or push the product to market before competitors. We examine the case where a
firm introduces successive generations of a durable product for which demand is characterized
by an innovation diffusion process. Empirical implications of the proposed model have been
validated on data collected from two industries (Semiconductor Industry DRAM shipments and
IBM Mainframe Industry (USA).
Keywords: Multi-Attribute Utility Function, Successive Generation, Innovation, Optimal Entry
Time.
Index^.
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Training and Development Practices in Hospitality Industry in India: A Case
Study of ITDC, Hotel Ashok New Delhi
Nusrat Khan
Department of Commerce, Aligarh Muslim University (AMU)
Aligarh, India
Abstract
The efficiency and effectiveness of an organization depends on how capable its personnel are
and how effectively they are utilized for achieving organization objectives. We all know that
human beings are the product of the nature and nurture. Nature is that which is inherited but
nurture is which can be obtained here comes that role of education and training. The HR
functioning is changing with time and with this change, the relationship between training
function and other management activity is also changing. The training and development
activities are now equally important with that of other HR functions. Training actually provides
the opportunity to raise the profile development activities in the organization. To increase the
organizational commitment level of employees and growth in quality movement, senior
management team is now increasing the role of training. Training is now the important tool of
HRM to control the attrition rate because it helps in motivating employees, achieving their
professional and personal goals increasing the level of job satisfaction.
The overall goal of training is to bring about a desired level of work performance. The present
study focuses on the Training and Development practices and its impact on employees in the
ITDC, Hotel Ashok New Delhi. The present study brings out clearly that Training and
development helps the employee to perform their current job well and qualify for future job it
makes employees well informed of changes within an organization and they become more
confident and proud of what they are doing and make fewer mistakes. They are more likely tofeel they belong to the organization in other words, loyal and motivated which can translate
into lower absenteeism and turnover rates and lower recruiting and training costs
Key words: Employees, Motivation, Organizational Commitment, Training and DevelopmentIndex^.
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Effect of Digital Marketing on Consumer Buying Behavior
Anuja Shukla
ITS Engineering College, Greater Noida
AbstractHow do consumers decide about a particular product or service? This is a age old question
among marketers. Consumer behavior plays the basic role in defining marketing strategy.
Digital Marketing is the trend of the day. It helps the sellers to reach their millions of potential
buyers in fraction of seconds. Consumer is knowledgeable and aware of the available options.
Consumer has attained high bargaining power by digital marketing. He is able to compare and
evaluate simultaneously among various options available to him with the help of Internet.
Digital marketing has made access to the consumers convenient. The increasing use of internet
for buying has led to decrease in the Brand loyalty among the consumers. Many sellers are
floating SMS to the subscribing base to attract the potential buyers. So consumer behavior is
changing as compared to past era. One most important aspect in digital marketing is consumer
awareness. Do consumers have the technical aptitude as targeted by the marketers? Blogs and
social networking sites are the deciding factors of consumers choice. Therefore analyzing the
trends and psychology of consumer becomes of niche importance. This paper analyses the
changes brought in the buying behavior of the consumer with the introduction of digital
marketing.
Objective
The study aims to understand and bring forward the changes emerging in the buying behavior
of consumer as an effect of the Digital Marketing. Technology has become integral part of our
day to day life; therefore understanding the variations in the pattern of purchase becomes
important for the Marketers. This paper throws light on such need of the Marketers.
Research methodology
The study is based on data collected from direct survey through means of online questionnaire
from relevant sources. It is based on Data collected in Delhi NCR region.
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Findings
Consumer awareness is the key in digital marketing. Consumer demography is the base of their
awareness and technical acumen. Digital marketing is OK but consumers still fear online
purchasing. For the information and comparison purpose digital marketing is a big HIT. Brand
loyalty and brand mania are decreasing due to prevalent digital marketing.
Keywords: Consumer buying Behavior, Bargaining Power, Digital Marketing, Brand Loyalty,
Channel management
Index^.
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Managing Multi Generations of Technologies (State of the Art)
P K Kapura, Gurinder Singh
a, Adarsh Anand, Nitin Sachdeva
aAmity International Business School, Amity University, Noida, India
b
Department of Operational Research, University of Delhi, Delhi, IndiaAbstract
As most of the high-technology companies are trying to be more demand driven, technological
innovation and diffusion have become important force in markets today. It critically affects the
fortunes of consumers, firms, and nations. Despite research across many disciplines, many
important areas still remain to be explored fully. Consumer adoption decision for multi-
generation innovation is one such important research area in this field. High technology
product comes in generations where a new innovation offers a significant improvement in
performance or benefits over the previous generation. And, often two successive generations
under the same product category compete in the market. Yet technology substitution has
received little attention in the diffusion of innovation literature. Research for consumer
durables has been dominated by studies of first purchase adoption which do not explicitly
consider the presence of an existing technology. Only a handful of papers explicitly deal with
the diffusion of technology substitution. In this work, we present an overview of multi
generational diffusion models. We have focused on to study the marketing dynamics of Indian
Television Market (both Black & White and Colour Television). The model consider repeat-
adoption-substitution diffusion framework. Furthermore, utilizing the earlier concepts, we have
highlighted the difference between the number of adopters and number of products in use.
Keywords: Multi Generation, Innovation, Repeat-adoption-substitution.
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Childrens Influence Strategies: Exploring the Family Buying Process in India
Monica Chaudhary
Jaypee Institute of Information Technology (JIIT), Noida
Abstract
Purpose The purpose of this paper is to identify and examine the influence strategies used by
young children to influence parents in the family buying process in India.
Design/methodology/approach The empirical study is conducted based on the extensive
literature review and detailed focus group discussions. Young Indian children aged eight to
twelve were surveyed through questionnaire. The questionnaire included questions on the
child demographics and on the frequency of use of different influence tactics by children on a
five-point Likert scale.
Findings Children use many multi-dimensional influence strategies to influence their parents.
The study is successful in identifying distinct influence strategies namely, aggressive,
persuasive, rational, knowledge and emotional strategies. The study also highlights the impact
of demographic factors on the use of influence strategies by children. Childs demographic
factors like age, gender, number of siblings have an important role in the usage of different
influence strategies by children.
Research limitations The survey has been confined to NCR and is limited to a sample size of
175. Therefore, the scope of the study is limited to the sample size and the metropolitan cities.
Practical implications One important implication of our findings is that older children are
using the knowledge and emotional strategies more often than their younger counterparts.
Advertisers and marketers should us this for effective marketing communication.
Originality/value An important contribution of this study is that it examines an important
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issue, childrens influence on family buying process, in a culture outside America and Europe.
Children use many strategies to impact the family purchases, both in developed countries and
developing ones. Yet, with a few exceptions, most empirical studies were conducted in the USA
and less is known about childrens influence in Asia.
Key Words: Influence, strategies, children, parents, family buying, marketing
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The Implications of the Current Global Financial Crisis on Indian Economy
Mir M. Amin & Nasreen Chashti
Department of Commerce, Islamia College of Science & Commerce, Srinagar, J & K, India
Abstract
Taking into consideration the present time, the theme of the paper is the need of the hour. This
study is explanatory in nature which deals with the present time economic crisis. The paper
tries to explain the origin and main reasons of crisis along with its impact on social and
economic sectors at both global and national levels. This financial meltdown has started in the
USA and soon spreader to other economies and had the trickle-down effect which compelled all
major economies like France, Germany, Japan, UK, and EU to pour in money to save their
economies. This paper considered boom and bust in the housing market, higher risk loans to
higher risk borrowers, securitization practices, and speculation and government policies to be
the important causes of global recession.
In the paper, we have compared the economic position of various countries and also discussed
the data base of the export and import sector of Indian economy for the last three years.
According to the paper, the economic crisis will severely affect the weaker economy in terms of
less spending, lower incomes, job cuts and unemployment. Indisputably, the present global
financial crisis not only affected developed but also developing countries including India and
China. Further, Indias response to such crisis is also assessed in detail and in the end of this
paper some pragmatic measures have been proposed which may be helpful for Indias growth
and development.
Keywords: Financial Market, Financial Deregulation, Financial Speculation
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Money Attitude: the Study of Impact of Parents Behavior on Money Attitude-
an Indian Perspective
Rimle Manchanda
Jaypee Institute, Noida
Abstract
Money attitude is a learning experience. Parents are the most important factor that affects the
money attitude of individual. As acknowledged in earlier studies, children adapt their outlook
towards money due to their observational behavior. Parents, peers and friends are the major
social agents that work for development of temperament towards money. The current study
investigates the role of parents in development of attitude towards money. The study is
focused on power/prestige, time-retention, anxiety and distrust dimensions of money attitude
and how these dimensions of money attitude are shaped by parents conduct and behavior.
Key words- Money attitude, Parents, money
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A Study of Wealth Management & Customer Perception towards Portfolio
Management at IDBI Bank Ltd, Jabalpur (M.P)
Vipul Sarwate
Cogent Business School Jabalpur
Abstract
Customer Relationship Management (CRM) is a business approach which recognizes the
importance of customers as the driving force behind the success of failure of any business. It
enables the business organization to maintain, analyze and act upon the information which the
business identifies as relevant to improve its relationships with the customer, and thus enhance
its chances of success.
The objective of the study
To understand the concept of Banking Industry in India. To explain the profile of IDBI Bank Ltd., To understand various aspects of Wealth Management, To understand Wealth Management at IDBI Bank. Ltd., To have a customers perspective about Wealth Management at IDBI Bank. Ltd. To understand the significance of various Banking operations To carry out a SWOT analysis for getting customers insight on Wealth Management.
Scope of the study is to find out new successful strategy with a proper implementation plan.
The methodology includes, Primary data was collected on field while doing cold calls with the
customers. Secondary data for the study was collected from websites of IDBI Bank, RBI Bulletin,
Newspapers, and Magazines. While doing the statistical analysis we have used graphs andcharts. All the data which the author got from the market will not be disclosed over here but
extract of that in the form of information will definitely be here. The Sample size of the data is
100 customers, Area : Jabalpur,
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There is lack of wealth management services, so bank should start separate branch for that.
Bank should start IDBI wealth management service with adequate staff dedicated only for
same. Customers complaining about courier services, bank should take serious action against
this issue. With young generation there should be some experienced employers because
mixture of experience and young blood can grow faster. It is tough to break the competition of
the competitors like Axis Bank, ICICI Bank & HDFC Bank but the proper service of the bank still
makes favorable conditions. IDBI Bank should start separate quick service desk for NRIs & High
Net worth Individuals (HNI). IDBI Bank open their branches in rural areas like Chindwara, Rewa,
Satna & Sagar but customers are not aware about this ,so bank should advertise this through
posters ,banners, print, media & other ways .
After studying the overall concept of wealth management we can say that it has various aspects
some are favorable and friendly for the Indian economy and some are very dangerous for the
Indian economy. The customers have to beware and they have to make SWOT analysis before
choosing the wealth management option. At present Indian Economy is facing a lot of trouble
by increasing inflation by 11.05% and hike in fuel prices in the Indian as well as international
market. As per Indian concept wealth management cannot success in India. But if Indian
financial institutions are engaged and choosing the WM business in foreign countries, mostprobably middle-east countries, it may be some relief for the downward moving Indian
economy.
In the end, I would like to say that I am still at the bottom rung of the ladder and there is still a
large scope for improvement. My effort has mainly to discover and identify the facts.
How much I have succeeded is there for all to see through the medium of this project. The
functions were the primary tools along with my interpretation. These functions, previouslyuncharted territories have now become like a sixth sense. There is definitely scope for
improvement and further refinement. This project is just a scratch in the vast expense of
identifying corporate/ individuals and most importantly retention of those respective services.
Keywords- Wealth management, Customer Perception, Portfolio Management, Mutual Funds
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Role of A.R.C.S in Mergers & Acquisitions
Ashok Dubey
AIBS, Amity University, Noida
Abstract
Asset Reconstruction Companies formed under the aegis of SARFAESI Act (The Securitization
and Reconstruction of Financial Assets and Enforcement of Security Interest Act 2002) works for
unlocking the capital blocked in Non-Performing Assets (NPA) of Banks and NBFCs. The financial
history of recovery of stressed assets since socialization of banking has been cheque so far.
Much legislation were drafted and enacted only to fail or withstand the rigors of recovery which
was a major concern for lenders. The legislations were week and fumble with many loopholes
in the systems and procedures so drafted. The result was accumulating NPAs, reduced
profitability, low return on investment and eroding capital base of banks. The first major step in
direction of recovery and dealing with industrial sickness in an effective manner was the
passage of SICA (Sick Industrial Cos Act), 1985. Consequently, a separate body was set with the
objective of expeditious revival of sick industrial companies and winding of unviable units, was
promulgated by name of BIFR (Board for Industrial and Financial Reconstruction) in 1987. To
accelerate the pace further, legislation was passed by introducing DRT (Debt Recovery Tribunal)
in 1993 and CDR (Corporate Debt Restructuring) in 2001. The final nail in the coffin of recovery
was sealed by enactment of the SARFESI (Securitization and Reconstruction of Financial Assets
and Enforcement of Security Interest) Act. 2002, paving way for formation of Asset
Reconstruction Co. (ARC). It envisages that ARC will be registered with the RBI and separate
guidelines would be issued for conduct of its business which was formally announced in April
2003.The twin tasks of any ARC is acquisition and resolution of non-performing assets (NPA).
Key Words: Merger, Acquisition, Resolution, Synergy, Securitization, Stressed Assets,
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Consumer Perception of Store and Product attributes its Effect on Customer
Loyalty in the Indian Retail SectorA Study at Reliance Trends, Jabalpur
Akash Tirkey,
Cogent Business School, Jabalpur
Abstract
Retailing in India is gaining attention like never before. Orga
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