13 0206 psp - carpenter being social draft

Being Social

You can’t be social if all you quote are your ownpress releases

Todd Carpenter, Executive Director, NISOAAP/PSP Conference, Washington, DC

February 6, 2013

Wednesday, January 30, 13

Being Social

NB - (all thoughts are my own)

Todd Carpenter, Me, information professionalAAP/PSP Conference, Washington, DC

February 6, 2013

Wednesday, January 30, 13

@TAC_NISO Twitter Highlights• So excited to present on #socialmedia for publishers today during @PSP_at_AAP preconference bit.ly/VR1NTB #psp2013

• Again, I’m pre-tweeting my presentation. Slides are here:  #psp2013

• #NISO = 1/3 Publishers, 1/3 Libraries, 1/3 automation suppliers. Communities converge to develop standards #psp2013

• “Markets are conversations” key takeaway from Cluetrain Manifesto by @DSearls http://amzn.to/XSutf3 #psp2013

• . @aaronsw life ended in tragedy, but he had a tremendous impact something we can learn from #psp2013

• Just one example is the #PDFTribute movement.  Publishers need to consider the impact and power of social engagement online. #psp2013

• Conversations are taking place all the time?  Are you listening? Are you engaging? Or is your head in the sand? #psp2013

• As you may have noticed, I do a lot online, on twitter, on linkedin, on wordpress #psp2013

• Something we should have all learned in English Comp 101: Change your writing style based on forum, Who may be listening #psp2013

• Writing for the Congressional Record is different from @WSJ, from a book, or peer-reviews jrl, or a blog post, or a comment, tweet #psp2013

• There is a spectrum of formality, exposure and risk for these different publications forms Don't consider them equally #PSP2013

• Being more formal or more widely distributed, doesn't imply more risk because of social media - Someone might tweet or RT this! #psp2013

• Don’t be ridiculous about trying to control the message on social media: You can't. #psp2013 #advice

• “If you can’t trust your employees to speak for your company on social media, you can’t trust your employees to talk.” #psp2013

• If you can't trust your employees, you've either hired the wrong people, or YOU have trust issues & should seek prof help. #psp2013

• Caveat opera (Employee Beware): USE COMMON SENSE, not just online, everywhere #psp2013

• Some social media advice: Engaging in the conversation is not easy, use your own voice, be forgiving, just relax. #psp2013

• More social media advice: It's a big world, you don't need to hear or respond to everything #psp2013

• The time to engage in the conversation is not after everything has blown up #psp2013

• Riffing on some good advice from @MichaelHyatt about how to use social media: http://bit.ly/UpqVDw #psp2013

• There is nothing more frightening for an author than that first blank page.  Don't be afraid, just jump in!  #psp2013

• Thank you everyone for a great day at #psp2013

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• Non-profit industry trade association accredited by ANSI with ~150 members

• Mission of developing and maintaining technical standards related to information, documentation, discovery and distribution of published materials and media

• Volunteer driven organization: 400+ spread out across the world

• Responsible for standards like ISSN, DOI, Dublin Core metadata, DAISY digial talking books, OpenURL, MARC records, and ISBN (indirectly)

About

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“Markets are conversations”Rick Levine, Christopher Locke,

Doc Searls, and David Weinberger The Cluetrain Manifesto

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@aaronsw

It’s a tragedy

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#PDFTribute45,000 Tweets one week

50,000 We the People Petition SignaturesCoverage on NPR,

front page of Washington Post, NY Times

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What has your communications department

accomplished this month?

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Conversations are taking place all the time

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Are you listening?

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Are you engaging?

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Me... @TAC_NISO

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More of me

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OK, enough of me already

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Writing for different audiences

(Remember this from COMP 101?)

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More formal Less formal

More Risk/Exposure

Less Risk/Exposure

PersonalPersonal

Personal

Corporate

Corporate

Personal

Corporate

Personal

Corporate

Corporate

Corporate

Personal

Personal

Corporate

CorporateCorporateCorporate

CorporateCorporate

Personal

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Don’t be ridiculous about controlling

the message on social media

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You can’t

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(I don’t work for a large corporation, so I can say this)

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“If you can’t trust your employees to speak for your company on social media,

you can’t trust your employees to talk.”

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This means you either hired the wrong people...

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or YOU have trust issues.

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Caveat opera:(Employee Beware)

USE COMMON SENSE

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Some free advice from a non-expert

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Engaging in the conversationis not easy

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Be forgiving:of yourself

of your staffof your customersof your community

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JUST RELAXNot every tweet

blog postcomment

facebook message

is going to be poetryor a corporate report

(the bar isn’t that high)

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It’s a big worldYou don’t need

to read or respond

to every tweet

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People won’t listen to you

if you’re not saying things that THEY think

are interesting

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The time to engage in the conversation

is not after things begin

to blow up

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Things you can do with Social Media(HT to Michael Hyatt @MichaelHyatt)

Get ideas (like this slide)Provide feedback

(preferably positive/constructive)

Follow/comment on current affairs

Share resources

Make Announcements

Repost/Retweet

Share something personal(be human)

Ask questionsProvide discounts

Reply to questionsSolve problems for customers

Report on what your doing

Offer congratulations

Back channel conversationsWednesday, January 30, 13

Wednesday, January 30, 13

Thank you!

Todd Carpenter, Executive Directortcarpenter@niso.org

National Information Standards Organization (NISO)3600 Clipper Mill Road, Suite 302

Baltimore, MD 21211 USA+1 (301) 654-2512

www.niso.org

Wednesday, January 30, 13