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AT&T Proprietary (Restricted)

Interactive Television Technologies With a Tablet Slant

June 6, 2011

AT&T Proprietary (Restricted)

Mobile and Tablet OpportunitiesRemote Control, Complementary Content• Live TV, DVR Control, Menu and Advanced Search• IMBD Style Information, Past Episodes, Similar Content• Live Sports Statistics

Advertising• Enhanced Advertising Experience (DAL, Long Form Content)• New Relevant Advertising

Commerce• Click to Buy, Relevant Product Search

ReflectionAccess Content from Other Devices • Network, • PC/Mac, • Tablet/Mobile

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AT&T Proprietary (Restricted)

Today’s App Environment• Hosted in a data center• Accessed with remote

from set top box menu• Integration accomplished

through network servers within the television network

How Does Interactive Technology Work on Pay Television Today?

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Next Generation Apps• TV-aware, Internet Apps• Accessed from a gateway

device within the home via WiFi

• Integration accomplished through internet based servers—outside the television network

AT&T Proprietary (Restricted)

How Could It Work?App Discovery• In-Program Promotion • Available from Mobile Technology Providers • Android Marketplace• Apple App Store

• Discovery through operator and/or application developer marketing messages

App On-boarding Process• App would be downloaded to the device, just like a traditional

mobile app• After downloading, the application provides a wizard to pair the

tablet to a television set-top box• Once paired, the app becomes “TV-Aware”

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AT&T Proprietary (Restricted)

Key Features

Remote Control

• Remote functionality and streaming library

• Update interface in tablet when channel changes or DVR playback occurs

Complementary Content

• Network

• Future Schedule, On Demand Links, Promotions

• Advertising Tie-Ins

• Programming

• Promotions, DVD Sales

• Product Placement Advertising, Commerce

• IMDB Content

• Search capability

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AT&T Proprietary (Restricted)

Key Features

Advertising

• Interactive Links

• Mirrored Dedicated Advertising Locations

• Index of Advertisers

Reflection:

• Access to Content from a Digital Locker (Personal, Operator, 3rd Party)

• Music playback to TV … Whole House Audio

• Video playback to TV … Whole House Video

• Access to TV Content on Wireless Devices … Placeshifting

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AT&T Proprietary (Restricted)

Personalized Start Page

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• Mobile application that allows a customer to setup preferences for their TV viewing experience, then customize the TV experience when the application is launched

• Advertising Opportunities

• Opt-Out Targeting • Opt-in Targeting• Cross Over to Television

• Social Media

• Research Capabilities• Opt-in Surveys• Real Time Return Path

Advertising Centric Vision