120712 digital pet people crisis presentation
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What should you do in a crisis?
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1
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Social Media Crisis
FreshNetworks
12th
July 2012
@FreshNetworks
Digital Pet People breakfast discussion
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Femfresh Facebook page 22nd
June 2012
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What would you advise them?
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http://www.web-strategist.com/blog/2008/11/17/categorization-of-brand-backlash-storms/
Categorising a social media backlash
?
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Femfresh Facebook stats 11th
July 2012
“...there is only one thing in the world worse than being
talked about, and that is not being talked about.”
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DKNY PETA takeover
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© Copyright FreshNetworks 2012
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