12 strategies to viral your content
Post on 23-Jan-2017
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12 STRATEGIES TO VIRAL YOUR CONTENT
THE BASIC ELEMENTS
POSITIVE EMOTIONS
According to a study of over 100 million articles by
Buzzsumo, content that evokes Awe, Amusement,
and Laughter get the most social shares
POPULAR EMOTIONS
Awe
Anger
Laughter
Amusement
Joy
Empathy
Sadness
Surprised
Other
25%
06%
17%
15%
14%
06%
01%
02%
15%
CONSIDER THE COGNITIVE EFFECT
34%
29%
16% PRACTICLE
INTERESTING
SURPRISING
0 – 1000
WORD ARTICLES
Get the least
3000 – 10000
WORD ARTICLES
Get the most social shares
RESEARCH
Both studies consistently found that in-depth, long form
content performs better than short content
On average…
WHAT YOU SHOULD DO?
2000 words per
post
Maximize readability of
Long articles
EXPERIMENT WITH YOUR DELIVERY
How should you format your content?
THE MORE READABLE, THE BETTER
INFOGRAPHICS “TOP” LISTS “WHY” POSTS
“WHAT” POSTS HOW-TO’s VIDEOS
10 IS THE PERFECT NUMBER IN THE CONTENT EQUATION
BALANCING THE EQUATION
OPTIMIZED VISUAL FOR SHARING
YOU’VE GOT YOUR CONTENT, BUT IT’S TIME TO PUT IT ALL
TOGETHER. WHAT SHOULD YOU ADD TO START A SOCIAL REACTION?
Having at least one image in your written post leads to more shares
ON FACEBOOK ON TWITTER
Articles with an image are 2.3
TIMES more likely to get shared
than those without
Articles with an image are 2.1
TIMES more likely to get shared
than those without
A CATCHY HEADLINE
YOUR HEADLINE IS OFTEN JUST AS IMPORTANT AS YOUR
CONTENT:
IT’S WHAT MAKES PEOPLE CLICK
TIPS FOR TRAFFIC-DRIVING TITLES
Use numbers and
interesting objects “18 unbelievable ways you can…”
Don’t be afraid to go
negative “15 things you
should never share on social…”
Offer a promise to the
reader “This one minute ad
will teach you more…”
Again, appeal to
emotion and the
reader’s sense of self “What would you do
if?…”
AUTHORITY
PEOPLE WILL SHARE CONTENT IF THEY FEEL IT’S FROM A
TRUSTWORTHY SOURCE* *Interesting note: The New York Times study showed female authors are more likely to go viral
AVERAGE SHARES FOR ARTICLES WITH BYLINE
SHARES Facebook
10% more shares
Google +
42% more shares
23% more shares
21% more shares What you should do?
Add the byline at the
top of every post, and
an author bio at the
bottom
PUBLISHING YOUR WORK
ATTRACT INFLUENCER SHARES
YOUR MASTERPIECE IS COMPLETE AND READY TO BE SHARED! HERE’S HOW YOU CAN AMPLIFY YOUR VIRAL SHARE
Include them in the content
through notes, anecdotes etc.
Mention them in your social
share and ask for feedback
See if influencers have shared similar content and if yours will be of interest to them
SHARE AT THE RIGHT TIME
Tuesday is the most successful
day to share the content on…
Twitter FaceBook
Google+
Monday is the most successful
day to share the content on…
Do’s Don’t
Share content at 9 AM or
noon IST Sharing during rush hour
REVISIT OLD CONTENT
JUST BECAUSE A PIECE OF CONTENT DOESN’T GO VIRAL THE
FIRST TIME AROUND DOESN’T MEAN IT’S NOT A GOOD CONTENT
SOCIAL SHARES DROP OFF AN AVERAGE OF 96% 3 DAYS AFTER A PIECE OF CONTENT IS SHARED
However,
12 WEEKS
Evergreen content that is shared 12 weeks after it is originally published can significantly increase shares
I am a high-energy, confident professional with an infectious enthusiasm for technology. As a highly organized and friendly professional, received industry recognition and awards by winning various digital marketing activities for Coca-Cola in EFFIES and IAMAI awards for campaigns like ‘Sprite Teen Till I Die’ and ‘Facebook Feature Phone Campaign’ to increase recruitment and frequency for the brand among mobile phone users. Possess a strong technical background by completing B-Tech in computer systems and working as a programmer. My hobbies include watching Sci-Fi movies and reading books on business and digital marketing.
ABOUT ME
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www.twitter.com/nitinkarkara
www.linkedin.com/in/nitinkarkara
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