12 examples of how you can increase conversions by understanding psychology

12 Examples of How You Can Increase Conversions by Understanding PsychologyA4U Expo 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

Strategy DirectorSiteVisibility

A digital agency specialising in retail, travel and financial services

OrganiserBrightonSEO

The Free SEO Conference

Co-FounderClockwork Talent

Decent Digital Recruitment

In CRO, there are no rules, only findings

but some findings arepretty predictable

Text

Social Proof

roblawton

Tendency of people assume the actions of others reflect correct behaviour for a given situation

How can I convince my visitors they’re not the only person making this choice?

TextScarcity and Loss Aversion

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Loss Aversion

Images_of_Money

The disutility of giving up an object is greater than the utility associated with acquiring it

How can I make my visitors think they’d be losing something if they don’t buy?

Text

Anchoring

Alex Bellink

Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions

How can I reference an ‘anchor’ that influences visitors to my site?

The slides will be on

slideshare.net/kelvinnewman

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fin.