12 business social media mistakes
Post on 31-Aug-2014
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12 Business Social Media Mistakes
How many people stuck to the slide-rule, even after the calculator was
invented?
#1: Ignoring the utility and power of social media
Can anyone set up a business like that?
#2: Plunging in without a plan and objectives
Do businesses sell to the whole world or target a niche?
#3: Not determining the relevance, before making a
profile on a social media website
How many of us follow the same protocol while talking to our
colleagues, and business associates?
#4: Not speaking until you think you've perfected your
speech
Do sales people go about their business this way?
#5: Greeting everyone with a sales pitch!
Do people (like you and I) choose their real world friends and associates
like that?
#6: Going all out to make friends, followers, fans, etc
indiscriminately.
How many businesses circulate their print ad copy on the radio, the TV, the
Internet, billboards, etc?
#7: Publishing identical content on every social media
platform
How many humans would relate better to their computer than their
colleagues, friends and family and themselves?
#8: Automating all of your publishing to twitter, facebook,
etc.
Can you afford to be indifferent of what your customers, employees, competitors, and media, say about
you.
#9: Not bothering if someone badmouths or “goodmouths”
you over the Internet
Would it work if we thought that the world was static, that our customers
won't change, neither would laws, and that it would stay bright and sunny
forever.
#10: Not following the trends in social media
Despite all the advances in medicine, can doctors claim to have invented a
potion to make us immortal?
#11: Believing that social media is a fast acting magical
cure
How many of us haven't ever glanced over our company's balance sheets
since we started up?
#12: Not bothering to measure your efforts
"I hear and I forget. I see and I remember. I do
and I understand."
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