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Library technology in content discovery

Evidence from a large-scale reader survey

Simon Inger, April 2013@renew_training

Researcher

Student

Librarian

Publisher Site

Search Engine

Library Link Server

Aggregator

A&I

Library Web Pages

Peer Link

Email Alert

Aggregated Article

Publisher’s Article

Publisher Site

Search Engine

Library Link Server

A&I

Peer Link

Email Alert

Aggregated Article

Publisher’s Article

What the publisher can count

Researcher

Student

Librarian

Publisher Site

Search Engine

Library Link Server

Aggregator

A&I

Library Web Pages

Aggregated Article

Publisher’s Article

What the library can

count

Researcher

Student

Librarian

Publisher Site

Search Engine

Library Link Server

Aggregator

A&I

Library Web Pages

Peer Link

Email Alert

Aggregated Article

Publisher’s Article

Survey on Reader Navigation

• Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers

• Survey of Readers following on from 2005 and 2008 studies

• Much larger, with over 19,000 respondents globally

• Over a year in planning, execution and analysis

• Thanks to all our supporters, studied multiple subject areas

Supporters

• BMJ Group• CABI• Cambridge University Press• IOP Publishing• Nature Publishing Group• Palgrave Macmillan• Publishing Technology• RSC Publishing• SAGE(response rates between 1.7% and 6.4%)

Limitations

• It’s a survey• Survey was only in English• Survey used invitations from our

supporters – not necessarily completely representative sample

• Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)

What was studied?

• Preference of discovery resources• Search engine preference• Device preference• App use• Publisher web site features

• all broken down by region, income, job role, subject area, sector

Some take-aways

• Libraries– Do these figures match your experiences?– What plans to better reach some subjects?

• Publishers– Understand which channels readers in your

disciplines utilise to discover your content.• Library Technology Providers

– What should be done about underperforming subject areas? More content, better tools?

• Platform Providers– Supporting all of these discovery channels?

Questions?

simon@sic.ox14.comsimon@renewtraining.com

Report and Analytical Tool

• Full report contains 90 charts and 123 pages in total

• Analytical tool allows for breakdown of results by all demographics and subject area. – Over 19000 respondents globally– Over a trillion meaningful chart combinations– Marketing to libraries, authors, societies– Assessing aggregator deals and inclusion in

library search tools• See http://www.renewtraining.com/publications.htm for

details and to order.