10 ways to improve your email conversions

10 Ways to Improve Your Email Conversions: Learn how to measure and optimized your email campaigns to improve ROI.

DatePresented by:

Richard Sharp &Amberlie Denny

5 things you want to know about this presentation…

1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your

GoToWebinar controls at any time during the presentation

3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period

4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day

5. We will send out a link to the recording and a PDF of the presentation slides after the presentation

…when someone meets that goal, it’s called a conversion.

If you’re sending out an email campaign because you want to get your recipients to register for a new whitepaper you’ve created, and they click on a link in your email and fill in a form, they have converted on your email campaign’s goal.

u campaigns

Measuring and

analyzing are the only ways to optimize. are working gives you the power to optimize.

10 Ways to Improve1. Use effective subject lines2. Create persuasive email copy3. Be educational not self promotional 4. Use permission-based email5. Keep your important information above the fold 6. Use one primary call-to-action7. Show that you’re trustworthy8. Segment subscribers so emails are targeted9. Be personal10. Make it to the inbox11.Keep email and landing page consistent.

Don’t be boring. If people don’t want to open your email, they can’t convert.

1.

2. Be persuasive.Communicate the value of what you’re offering and people will want to convert.

Educate your recipients. There is a happy medium between educational and promotional content.

Your job is to find it.

3.

Get Permission.5. Waiting until someone

asks you to communicatewith them, makes your messages more powerful and well-received

5. Focus on Layout. Remember to keep important information

above the fold.

6. Make it a no-brainer.Using one primary call-to-action reduces risk of confusion and keeps your main goal clear.

Exude Trust.If you convey the fact that people can

trust what you’re going to do with their information,

then people have more reason to give it to you.

7.

8. Segment,segment, segment!

Segmenting your audience helps your emails to be more

relevant and targeted.

Be Personal.People want to feel special.

Your emails should make your

recipients feel like you’re

speaking to them,

personally.

9.

10. Get Delivered.

If your emails never arrive, how

can your recipients convert?

Stay consistent.It’s important to ensure that the landing

that your recipients arrive at is a natural

progression from the email itself.

11.

Catchy subject line

Primary call-to-action

Primarycall-to-action

Privacy Information

Consistent branding

Clear indication of where the visitor is

More privacy and “trust” information

Consistent branding

Primary call-to-actionIs consistent

If you take anything away from this

presentation, make sure you remember:

1. Once your email is delivered, you need to have persuasive titles and copy with clear calls-to-action.

2. If people don’t trust what you’re going to do with their information, they probably won’t convert.

3. Take your email campaigns to the next level by ensuring that your emails and landing pages are consistent.

Follow our blog at http://www.marqui.com/blog

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Contact me!Richard Sharp, VP Marketing

richard.sharp@marqui.com

604.484.8543

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References

• http://www.flickr.com/photos/gordonflood/474031261/• http://www.flickr.com/photos/scottschrantz/3016790176/sizes/z/• http://www.flickr.com/photos/kurafire/190169989/sizes/l/• http://www.flickr.com/photos/bonked/2358339193/sizes/m/• http://www.flickr.com/photos/omegatron/438272080/sizes/m/• http://www.flickr.com/photos/overton_cat/2152788744/sizes/z/in/

photostream/• http://www.flickr.com/photos/freedom-to-

move/4464975426/sizes/m/• http://www.flickr.com/photos/eskimoblood/2968095640/sizes/l/in

/photostream/