10 ways to improve local graduation coverage
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8/9/2019 10 Ways to Improve Local Graduation Coverage
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GATEHOUSE NEWS & INTERACTIVE DIVISION
10 WAYS TO
IMPROVEGRADUATION
COVERAGE
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The agenda
10 ideas
Next webinars
Questions & sharing ideas
Chris Biondi
Manager of newsroom development
GateHouse News & Interactive
Cbiondi@gatehousemedia.com
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The 10 ways
1. Plan now
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
9. Breakouts
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
9. Breakouts10. Web tools
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The 10 ways
1. Plan now
2. Package in print/Special sections/Keepsake
3. Package online
4. Promote early and often
5. Innovative content ideas
6. Reader involvement
7. CPJs
8. ASFs
9. Breakouts10. Web tools
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1. Plan now
Commencement is just weeks away
Rope in advertising/circ./marketing early
Is there a specialsection opportunity?
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1. Plan now
Commencement is just weeks away
Build a list of dates
Set a plan to get grad lists into your system
When will you know the speakers,valedictorian, salutatorian?
Work your sources now for unusualangles for stories
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1. Plan now
Don¶t do exactly what you did last year
Look at what worked and what did not
Reader expectations continue to changein print and online
Brainstorm in the newsroom
Share ideas
Use some of these ideas
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1. Plan now
Draft a plan
Series of advances withspecific assignments
Day before/of/after coverage
Callouts: When and how willyou ask readers for content
Promotion: In print and online
Always be flexible
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2. Package in print
Goal: Make a keepsake
Revenue opportunities:special section, pullout, wrap
Contain the content
Don¶t make the reader jump aroundMake it special
Use alternative story formats: Q&A, quick reads
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2. Package in print
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2. Package in print
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2. Package in print
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2. Package in print
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2. Package in print
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3. Package online
Use the 'big package' featureon new Zope template
Great for the big day
Include all links in the package
Search µbig package¶ at ghnewsroom.com
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3. Package online
Use the 'big package' featureon new Zope template
Galleries: Reader and staff-shot photos
Class lists: Make a separate story
Polls
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3. Package online
Consider a graduation section
Use a hotlink for easy navigation
Relate all content to one µhone¶ story
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3. Package online
Other features
Use the carousel
Links packages
Be sure to promote
print to Web/Web to printUse promo scrollfor callouts early
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. Promote early and often
Reader callouts: Use GH News Service promo
Tell people what you havecoming online and in print
Use Facebook and Twitter
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5. Innovative content ideas
Then and now (1982 vs. 2010)
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5. Innovative content ideas
Work sources for info. on the class
Don't focus just on the speakers
Six-word stories: This is a fun ASF: Ask grads tosum up their high school experience, or their
hopes for college in a six-word story.
http://www.sixwordstories.net
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5. Innovative content ideas
Highs and lows survey: Ask seniors what theirhighs and lows were during their high schoolexperience
Contests: Class trivia, best advice
Chronicle one student's journey through the schoolsystem, with class photos at each step
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5. Innovative content ideas
Catch up with last year's class: Ask them foradvice for class of 2010. What surprised them?What were they prepared for? What were they notprepared for?
Catch up with the Class of 2006, now four yearsout and in the workforce or just graduating fromcollege
The unsung: Go beyond the top athletes,salutatorian and valedictorian. There are always
stories hidden among the 'unsung.'
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6. Reader involvement
Lots of photo callouts
Send us your grad photos!
Disposable digital cameras ($14)
Callout: Advice for grads
Six words of advice from your readers
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7. Community partner journalism
Key component of News Cube 2010
Great opportunity with graduation
Class member profile forms
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7. Community partner journalism
Customize the CPJs
Anchor in a series on A1
Start now
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8. Alternative story formats
Many options here
5 Things to Know About the Class of 2010
5 community leaders offer advice
ASF Profiles of class members
ASF profiles of retiring teachers
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8. Alternative story formats
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8. Alternative story formats
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8. Alternative story formats
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8. Alternative story formats
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9. Breakout boxes
Many options here
5 Things to Know About the Class of 2010
5 community leaders offer advice
Breakout/ASF Profiles of class members
Breakout/ASF profiles of retiring teachers
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9. Breakout boxes
k b
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9. Breakout boxes
h l i di / b l
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10. Other multimedia/Web tools
Video profiles ± short and sweet
Polls and surveys
Live Tweet the event
Coveritlive (advertising now «)
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O h l i di /W b l
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10. Other multimedia/Web tools
Dipity Web tool to create online timeline of class/history
O h l i di /W b l
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10. Other multimedia/Web tools
Dipity Web tool to create online timeline of class/history
O h l i di /W b l
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10. Other multimedia/Web tools
µWordle¶ the keynote speech
Steve Jobs, Stanford, 2005
Oth lti di /W b t l
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10. Other multimedia/Web tools
µWordle¶ the valedictorian speech
Oth lti di /W b t l
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10. Other multimedia/Web tools
µWordle¶ the class of 2010 list
Bellingham, Mass., High class of 2009
Oth lti di /W b t l
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10. Other multimedia/Web tools
Be sure to promote, promote, promote
/ i i
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Wrapup/Discussion
cbiondi@gatehousemedia.com
When a reporter shoots photographsWhen: Thursday, April 22 at 1 p.m. Central/2 p.m. EasternContent: 10 tips, including framing, composition, lighting and background
Presenter: State Journal-Register staff photographerRegister: https://www2.gotomeeting.com/register/381332979Audio: dial in: 877-336-1831/access code: 6303681100
5 ways to improve the layout of your sports pageWhen: Thursday, May 20 at 3 p.m. Central/4 p.m. EasternContent: ASFs, adding layers, headline hierarchy and morePresenter: GateHouse design director Joe GrecoRegister: https://www2.gotomeeting.com/register/957153498Audio: dial in: 877-336-1831/access code: 6303681100
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10 WAYS TO
IMPROVEGRADUATIONCOVERAGE
GATEHOUSE NEWS & INTERACTIVE DIVISION
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