10 useful usability findings and guidelines (ux & ui)

10 Useful Usability Findings and Guidelines

By Dmitry Fadeyev article

Present By : Tin Kolza

Outline

Form Labels Work Best Above The

Field

Users Focus On Faces

Quality Of Design Is An Indicator Of

Credibility

Most Users Do Not Scroll

Blue Is The Best Color For Links

The Ideal Search Box Is 27-

Characters Wide

White Space Improves

Comprehension

Effective User Testing Doesn’t Have

To Be Extensive

Informative Product Pages Help You

Stand Out

Most Users Are Blind To Advertising

1. Form Labels Work Best Above The Field

UX Matters found that the idea position for labels is above the field.

2. Users Focus On Faces

On Web pages, we tend to focus on people’s faces and eyes than text.

3.Quality of Design is an Indicator of Credibility

One interesting finding of these studies is that users really do judge a book by its cover… or rather, a website by its design.

4. Most Users Do Not Scroll

Jakob Nielsen’s study on how much users scroll (in Prioritizing Web Usability), He said : only 23% of visitors

scroll on their first visit to a website.

77% of visitors won’t scroll;

16% scrolling on their second

5. Blue Is The Best Color For Links

The first consideration

is contrast

Secondly, they should

stand out from the

color of the rest of the

text

And finally, research

shows that sticking to

blue for links is best.

6. The Ideal Search Box Is 27-Characters Wide

The study found that the

average search box is 18-

characters wide. The data

showed that 27% of queries

were too long to fit into it.

Extending the box to 27

characters would

accommodate 90% of

queries.

7. White Space Improves Comprehension

A study (Lin, 2004)

found that good use of

white space between

paragraphs and in the

left and right margins

increases

comprehension by

almost 20%.

8. Effective User Testing Doesn’t Have To Be Extensive

Jakob Nielsen’s study

on the ideal number of

test subjects in usability

tests found that tests

with just five users

would reveal about 85%

of all problems with

your website

9. Informative Product Pages Help You Stand Out

Make the

information easy to

digest. Make the

page scanable by

breaking up the text

into smaller segments

and using plenty of

sub-headings.

10. Most Users Are Blind To Advertising

The implication of this is not

only that users will avoid

ads but that they’ll avoid

anything that looks like

an ad, even if it’s not an

ad. Some heavily styled

navigation items may look

like banners, so be careful

with these elements.