10 traps to avoid while choosing rtb
Post on 22-May-2015
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Bidstalk's CEO, Vaibhav Gupta, one of the speakers at Ad:Tech Asean discusses 10 traps to avoid while choosing RTB. Bidstalk, a white label DSP, is the most customizable self-serve mobile-ad technology platform, led by industry experts who believe in bringing better transparency, relevancy and efficiency. Bidstalk enables companies to build and optimize mobile-ad businesses using its flexible rules-engine and advanced data-driven algorithms. Visit us at www.bidstalk.com to know more about our white label platform.
TRANSCRIPT
10Traps to Avoid in
RTB
HOW CONGRUENT IS YOUR PLATFORM?1
Data Integralit
y2
Pick Your
AUDIENCE
Some of the most noteworthy targeting options
Geo-targeting
Demographic targeting
Time of day targeting
3
Be creative with your
“CREATIVES”
4
5Predetermine
Your Performance Evaluators
Sometimes It’s Worth raising CPM
bars6
$ $ $
7 RTB Brand Safety
Skipping the CROSS-DEVICE split8
Dealing with FRAUDULENT ACTIVITIES
9
Are you ready to
buy RTB?10
Thank You
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