10 top tips to quickly improve the visibility and performance of your website

Eesti esimene internetiturunduse agentuurInternet Marketing

10 Top Tips to Quickly Improve the Visibility and Performance

of Your Website

Robin GurneyAltex Marketing

Eesti esimene internetiturunduse agentuurInternet Marketing

Great website = Great content, design & technology.

Eesti esimene internetiturunduse agentuurInternet Marketing

Make Your Website Easy to Share

Eesti esimene internetiturunduse agentuurInternet Marketing

Install Google Analytics and Custom Reporting

Take time to study data and produce actionable insights.

Eesti esimene internetiturunduse agentuurInternet Marketing

Do Keyword Research

It helps identify what content to create and what

to promote.

Eesti esimene internetiturunduse agentuurInternet Marketing

Try Google AdWords

You only pay for visitors you receive.

Eesti esimene internetiturunduse agentuurInternet Marketing

Be More Search Friendly

Unique title, header and human friendly URL for each web page.

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Collect Emails, Permissions and Create Newsletter

Ask me for a free trial of Sendmaily.

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Follow Stanford University Credibility Guidelines

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Test and Improve Accessibility of Your Website

"The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.“

Tim Berners-Lee, W3C Director and inventor of the

World Wide Web.

Turn off JavaScript, Cookies, images and try to use your website?

Tools list: http://www.w3.org/WAI/ER/tools/complete

Be accessible to all: Language. Browsers. Devices.

Eesti esimene internetiturunduse agentuurInternet Marketing

LinkedIn: for Your Company and Key People

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Add a Google Friendly Sitemap

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Start Using Google Webmaster Tools

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Upgrade Your Contact Page

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Remove Broken Links – Add 404 Error Page

Eesti esimene internetiturunduse agentuurInternet Marketing

More Internet Marketing Tips & Links• Update your website frequently (Google loves it).• Proofread your content with native speakers.• Improve Usability – do the "mother" test.• Use Google Apps• Drive traffic to relevant pages (Focus on Call to

Action/Goals) not just the home page.• Comment on blogs/forums: Get links back to your site and

demonstrate expertise.• Visit altex on Slideshare for 80+ presentations and get

our newsletter or read our blog.

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Thankyou, Thankyou

You Could Also Seek Professional Assistance ;)

Just one call to 53999439 or

http://tungle.me/robingurney for a meeting or

E-mail robin@altex.ee

www.altex.ee