10 things yacht executives need to know about internet marketing

• How to improve a website so it shows up at the top of Google searches

• How to generate positive return-on-investment with online marketing

• What online business models are working, and not working today?

• Why Facebook matters for business• The 3 E’s of Social Media & emerging sites

such as Pinterest• How to use YouTube videos for online

business• 2 Promises• STARRING – Your Websites!

Recent MediaWall Street Journal

Recent MediaFOX TV

U San Fran Internet Masters Certificate

InternetMarketingClub.org

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

#1 You can measure ROI…to the penny

SSeeaarrcchh

™™

Pay Per Click

Pay Per Click

Conversion ‘action’

Conversion ‘action’

Pay Per Click

16

Advanced PPC Local

Retargeting

Flickr Photo Credit SeaBlast

1. You can measure ROI to the penny

#2 Internet Advertising is NOT Expensive

157 used 157 used sailboatssailboats

218218 yachts for sale yachts for sale

130130 florida charter florida charter fishingfishing106 luxury yacht 106 luxury yacht charterscharters99 crewed yacht charter99 crewed yacht charter

7878 yacht management yacht management

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Keyword Research – Opportunity!

Highlight textCopy into Word

Docment

Target 250 – 1000 words per

page

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Build links TO your websiteDirectory links Business.com

Meta tag should match keywords in page copy

SEMRush.com tells you how many search phrases are found in Google Page 1-2

YouTube – BlendTec

Flickr Photo Credit SeaBlast

2. Internet traffic is ‘free’

#3 It’s easy to set a baseline vs. competitors

SEO Quake Toolbar

11,100 Pages Indexed ‘Read’

by Google

Google Page Rank 4/10

The site is 3,808,761th

ranked by Alexa.

SEO Quake Toolbar

1,680 Pages Indexed ‘Read’

by Google

Google Page Rank 3/10 The site is 1,900,375th

ranked by Alexa.

SEO Quake Toolbar

475 Pages Indexed ‘Read’

by Google

Google Page Rank 3/10 The site is 3,952,284

ranked by Alexa.

SEO Quake Toolbar

1,200 Pages Indexed ‘Read’

by Google

Google Page Rank 3/10 The site is 3,820,390

ranked by Alexa.

SEO Quake Toolbar

747 Pages Indexed ‘Read’

by Google

Google Page Rank 3/10 The site is 2,991,866

ranked by Alexa.

Flickr Photo Credit SeaBlast

3. It is easy and free to set a baseline vs. competitors

#4 It is for Every

Business!

40,646 visits to the site ‘free’ 47.9% of total visits ‘free’

Flickr Photo Credit SeaBlast

4. Internet Marketing is for EVERY business

The company you invest in today, is not the company that will make millions tomorrow

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Facebook ‘Profile’

Facebook ‘Fan’ Page

Facebook Advertising

Facebook Advertising

Likeographics

Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70

Flickr Photo Credit SeaBlast

5. Facebook is HOT!

6. A Picture is Worth 1000 Clicks!

Pinterest.com

Infographic www.tengoldenrules.com/3-Es-Infograph.jpg

Graphic ‘meme’

Flickr Photo Credit SeaBlast

6. A Picture is Worth 1000 Clicks!

#7 Blogging

Technorati State of the Blogosphere Report

• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a

month earn an average of $75,000• Jason Kottke quit his job to blog full-time and

asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Customized News Feed

If you can write an email, you can blog

Flickr Photo Credit SeaBlast

7. Blogging = your own easy website

#8 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay

Facebook – Rising Star

LinkedIn Great Recruiting

Flickr Photo Credit SeaBlast

8. Find good people where they hang out

# 9– Your Website is a Lead Magnet

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

Flickr Photo Credit SeaBlast

9. Your website can be a lead magnet

Cascade Content!

Flickr Photo Credit SeaBlast

10. Cascade Content

1. Measurable to the Penny

2. Internet Advertising is NOT Expensive

3. Baseline vs. Competitors

4. It is for your business!

5. Facebook is HOT!

6. A picture is worth 1000 Clicks!

7. Anyone can blog

8. You can find great People

9. Your website is a lead magnet

10. Cascade Content

1. Top 10 / try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides

4. …F/U…

What is TenGoldenRules.com?New Program Launch Strategy

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Facebook!

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?eNewsletters