10 things that will change the online landscape

10 THINGS

Hello! My name is Bart.

This is my daughter Merel.

I’m passionate about coffee.

I’m passionate about coffee.I live and work in Ghent.

I work at digital agency Netlash-bSeen.

@netlash

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10 THINGS THAT WILL CHANGE THE ONLINE LANDSCAPE IN 2012

Digital Marketing First, 11/10/2011

Swift and many changes.

10 trends for the coming year

1. Online

Pers Prospect Klant Medewerker Opinion Leader

Bedrijf Overheid Vereniging

STAKEHOLDERS

ORGANISATIES

COMMUNICATIE

STAKEHOLDERS

ORGANISATIES

MASSAMEDIA

STAKEHOLDERS

ORGANISATIES

DIGITAAL

Digital is the new normal. The bulk of

communications will happen online.

STAKEHOLDERS

ORGANISATIES

DIGITAAL

STAKEHOLDERS

ORGANISATIES

MASSAMEDIA

‣ funnel -> parallel

‣ one-way -> multi-directional

‣ control -> bottom-up

Different properties

2. Social

‣ monitoring

‣ data

‣ reactive

‣ integrated

‣ influencers

‣ yourself?

Social

3. Peer2Peer marketing

From broadcast thinking

to network thinking.

4. Local

‣ context!

‣ push vs pull

‣ filter

Local

5. Mobile

At last...

‣ smartphones everywhere

‣ it’s not a phone, it’s a computer

‣ divers ecosystem (iPhone, Android...)

‣ bigger than desktop!

‣ touch

Mobile

Mobile first

Websites: designed for touch devices

and small screens.

Is your website ready?

Remember: SoLoMo.

6. Web

‣ big temptation: apps!

Web vs. Apps

‣ big temptation: apps!

‣ ask the question: content or application?

‣ TCO

‣ accessibility

Web vs. Apps

Responsive.

7. Consumerisation

‣ touch

‣ consumption vs. production

‣ other tablets

iPad

8. Agile

The way of the web.

Launch fast, fail fast.

9. Integrated

‣ website

‣ seo

‣ sea

‣ social

‣ e-mail marketing

Siloes

‣ analytics

‣ press releases

‣ community

‣ affiliate

‣ ...

Technology is not a tool. It’s the raw material. It’s something to mould,

shape, sculpt with.

Playtime’s over.

Technology should be at the heart of your

communication.

But...

10. Strategy

Move from tactics to strategy.

Start with strategy.Think integrated.

Remember 1 thing.

It’s not a tsunami.

Surf’s up!

Conversation

Questions?

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