10 september 2015 brands & sellers showroom brief v1 15- 17 september strictly confidential
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10 September 2015
Brands & Sellers Showroom Brief v115- 17 September
Strictly confidential
2
Up to 50% off on the best brands! Over 10,000 deals! Secret Flash Sales: 24 flash deals total (8 per day) Top Brands & Sellers: 12 different brands & sellers will be featured Star Deals: 100 star deals per category App-Only Prices: 50 deals that are cheaper on the apps Next Day Delivery: Next business day delivery for select products Additional discounts: Maybank Cardholders 10% off storewide (capped $25)
Lazada Brands and Sellers ShowroomCampaign & Concept
www.lazada.sg/brands-sellers-showroom/
This campaign aims to showcase the top brands & sellers on Lazada.SG
3
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
4
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
5
Secret Flash SalesMechanics
24 flash deals in total, daily from 15-17 September– 8 deals per day, each lasting for 2 hours
Flash Deal prices remain a secret throughout the entire campaign, and will only be revealed at the start of Flash Deal timing (refer to slides 6-13)
Customers must complete payment for flash deal before the 2-hour period ends
Cart rule and voucher code discounts are NOT applicable on flash deals
Notes: Flash Sale SKUs are subject to change, you will be notified of any changes via Skype. Prices should not be revealed to the public until the exact Flash Deal timing
8am 10am 12pm 2pm 4pm 6pm 8pm 10pm
HIGH IMPACT Orders & Queries
Time SKU Name SKU # Variation Options Sale Price (excludes shipping)
8am Electrolux Vacuum Cleaner ZLUX1831AF EL818HLAE2TRSGAMZ-200802 N/A $94.90
10am MamyPoko Extra Dry Super Jumbo Pack x3
MA593TBAYQIBSGAMZ-1191888MA593TBAYQICSGAMZ-1191889MA593TBAYQIDSGAMZ-1191890MA593TBAYQIESGAMZ-1191891MA593TBAYQIFSGAMZ-1191892MA593TBAYQIGSGAMZ-1191893
New Born 80s x 3Small 68s x 3Medium 62s x 3Large 52s X 3XLarge 46s X 3XXLarge 36s x 3
$48.90
12pm ASUS Zenpad C7.0 (8GB) AS575ELAXQZSSGAMZ-1137643 N/A $174.90
2pm HomeBuddy Bean Bag Chair HO546HLAW6I4SGAMZ-1051953HO546HLAW6I7SGAMZ-1051956
BlackBlue $47.90
4pm Philips Food Processor HR7761 PH272HABFDNLSGAMZ-1516860 N/A $109
6pm MTG Sixpad Abs Fit + Active Link & Gel Sheet MT064SPBH6RQSGAMZ-1603046 N/A $299
8pm Philips 32" LED TV 32PHA4110 PH272ELAXXBUSGAMZ-1147121 N/A $229
10pm Samsung 850 Pro 128GB SSD SA356ELASCHASGAMZ-840274 N/A $109
HIGH IMPACT Orders & Queries
Secret Flash SalesDay 1 Schedule: 15 Sep Tuesday
Time SKU Name SKU # Variation Options Sale Price (excludes shipping)
8am FITBIT Charge HR Wireless Activity + Sleep Wristband
FI087ELBH21KSGAMZ-1597015FI087ELBH214SGAMZ-1596999FI087ELBH1ZRSGAMZ-1596951FI087ELBH1ZOSGAMZ-1596948
Purple LargePurple SmallBlack SmallBlack Large
$94.90
10am Oxytarm 2-Pack Food Supplements
OX842HBAEA87SGAMZ-210871OX842HBAEA85SGAMZ-210869OX842HBAEA83SGAMZ-210867
2-Pack Garcinia Pure2-Pack Raspberry Ketone2-Pack OxyPlus Food Supplement
$50.90
12pm Microsoft Office 365 Home for Windows & Mac MI175ELAU7Q7SGAMZ-947048 N/A $44.90
2pm Innofresh Stand Fan SF810R IN619HLACIGRSGAMZ-121978 N/A $59
4pm Little Tikes 4-in-1 Trike LI262TBAAUOESGAMZ-40269LI262TBAYBKCSGAMZ-1165801
PrimaryBasic Blue $114
6pm SJCAM SJ4000 WiFi 1080P Full HD Action Camera
SJ972ELBMULCSGAMZ-1870268 SJ972ELAS3RISGAMZ-828968SJ972ELBMULSSGAMZ-1870290SJ972ELBMUL6SGAMZ-1870260SJ972ELBMUL9SGAMZ-1870264SJ972ELBMULZSGAMZ-1870299
SilverBlackWhiteGoldRedPink
$74
8pm Lenovo A3600D Quad Core 4G/LTE 4GB - Black LE106ELALE2KSGAMZ-459052 N/A $77
10pm Philips HMP8100 Android Media Player PH272ELBH4RWSGAMZ-1600484 N/A $38
HIGH IMPACT Orders & Queries
Secret Flash SalesDay 2 Schedule: 16 Sep Wednesday
Time SKU Name SKU # Variation Options Sale Price (excludes shipping)
8am HomeBuddy Ironing Board HO546HLAQ0NXSGAMZ-714955HO546HLARRJYSGAMZ-811866
GreyBlue $26.90
10am Samsung M3 2TB USB 3.0 Slimline Portable Hard Drive SA356ELAURRMSGAMZ-978736 N/A $117
12pm Philips 39" LED TV Black 39PHA4250 with FREE HDMI Cable PH272ELBE95JSGAMZ-1461281 N/A $379
2pm SK-II Whitening Power Spots Specialist 50ML SK159HBAHDPBSGAMZ-233814 N/A $156
4pm Tag Heuer Sunglasses(SG) / Eyeglasses (EG)
TA441FAALSLLSGAMZ-480988TA441FAALSLWSGAMZ-480999TA441FAALSM5SGAMZ-481008TA441FAALSM4SGAMZ-481007TA441FAALSMBSGAMZ-481014TA441FAAPSF6SGAMZ-703838TA441FAAPSEVSGAMZ-703827TA441FAAPSEOSGAMZ-703820TA441FAAPSESSGAMZ-703824
Blue Light Grey (EG)Silver Black Red (SG)Light Grey Blue (SG)Black Brushed Grey (SG)Matte Black Grey (SG)Red (SG)Black Red (EG)Brown Orange (SG)Grey Red (SG)
$199
6pm Harman Kardon Onyx Studio Speaker HA937ELALQU6SGAMZ-478179 N/A $105
8pm Palit GeForce GTX 970 4GB DDR5 PCI-E (Black) PA372ELACKNXSGAMZ-125074 N/A $439
10pm Daniel Wellington Dapper Rose Gold DA436OTBE8KTSGAMZ-1460535DA436OTBE8IJSGAMZ-1460450
Sheffield 38mm Black LeatherSt Mawes 38mm Brown Leather $275
HIGH IMPACT Orders & Queries
Secret Flash SalesDay 3 Schedule: 17 Sep Thursday
9
SKU Name SKU # Variation Options Sale Price (excludes shipping)
Adidas Exercise Equipment
AD617FAAAL1HSGAMZ-27312AD617FAAAL1NSGAMZ-27318AD617FAAAL1PSGAMZ-27320AD617SPAAKUBSGAMZ-27029
Training MatSkipping RopeSpeed RopePush Up Bars
$38.35$21.39$12.29$18.85
Office Mesh Chair - Adjustable Height and Angle
OE702HLAENOHSGAMZ-230076OE702HLAENOISGAMZ-230077OE702HLAEO2HSGAMZ-230787OE702HLAENOLSGAMZ-230080
BlackGreenRed Blue
$69
Casio Mens G SHOCK Watch
CA599FAAIT63SGAMZ-311738CA680FAAI1E5SGAMZ-257478CA599FAAKYQ4SGAMZ-437732CA680FAAIAI0SGAMZ-271080
GA-100MC-2AGA-100MC-3AGA-100MC-1AGA-100MC-1A4
$125
Speedy X6 Multi-USB Charger (White/Blue) SP691ELALTOVSGAMZ-482555 N/A $33.90
Philips Mite Cleaning Vacuum Cleaner FC6232 PH272HABE9TGSGAMZ-1463959 N/A $249
Tory Burch Bags
TO620FAAPX92SGAMZ-710318
TO620FAAPX93SGAMZ-710319
TO620FAAO5YESGAMZ-595217
TO620FAAJ43USGAMZ-326523
Marion Chain Shoulder Slouchy Tote (Massai Red)Marion Chain Shoulder Slouchy Tote (Light Oak)Marion Chain Shoulder Slouchy Tote BlackRobinson Micro Double-Zip Tote (Black)
$288
Spare Flash Deals
10
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
11
Dedicated feature on Top Brands 4 brands featured per day 4 deals featured per brand
HIGH IMPACT Orders & Queries
Top 12 Brands/SellersMechanics
Dedicated feature on Top Sellers 4 sellers featured per day 4 deals featured per seller
12
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
13
HIGH IMPACT Orders & Queries
Star Deals 100 star deals per category
Indicated onsite with this product sticker
App-Only Prices 50 deals that are cheaper on apps
10% discount voucher can be applied to these select SKUs on apps
Indicated onsite with this product sticker
T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911
Deal Types
Loss Leaders Ongoing exercise, separate from campaign.
All cart rule and voucher code discounts are NOT applicable on loss leaders
14
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
15
Next business day delivery for select products Order must be made before 2PM T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911
Vote for your favourite brand among our shortlisted Top 12 Brands! One lucky winner who voted for the most popular brand will win a product from their
favourite brand, capped at $100 Game period: 13-17 Sep T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911
Next Day Delivery & FB Game
16
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
17
HIGH IMPACT Orders & Queries
10% discount for Maybank cardmembers valid
throughout campaign (15-17 September)
Discount capped at $25
Discount is applicable on items on Lazada.sg
excluding Top 100 products and Flash Deals
Discount is limited to first 300 users daily only and
will not be available once quota has been reached
Discount is automatically applied when customer
enters their Maybank card details
T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-
SjEKj3pqgUI/edit#gid=334941911
Maybank Discount
18
Overview
1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game
2. Storewide Offers Maybank Discount
3. List of all Voucher Codes & Cart Rules
4. Post-Campaign: App Only Weekend Sale
19
Promo Voucher Code Amount Min Spend
Start Date
End Date
Applicable Platforms
Remarks
Buy More Promotion BUYMORE15 $15 $75 15 Sep 17 Sep App only
• Not applicable for Flash Sales and Top 100 products
• For All Customers• Limited to first 300
customers only
Newsletter Promotion LZDRMxxxxxx $15 $75 15 Sep 17 Sep App only
• Not applicable for Flash Sales and Top 100 products
• For All Customers• Limited to first 300
customers only• 60k unique codes
Cheaper on App Promotion BRANDSAPP10
10% off (capped at
$20)15 Sep 17 Sep App only
• Not applicable for Flash Sales and Top 100 products
• For All Customers• Limited to first 300
customers only
T&Cs here:https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911
General Voucher Codes
20
Promo Voucher Code Amount Min Spend
Start Date End Date Applicable Platforms
Remarks
Hellopay
HELLOBRAND $10 $25 15 Sep 17 Sep
Website only
• Not applicable for Flash Sales
• Not applicable for Top 100 products
• Need to make payment with Hellopay
• Limited to first 300 users only
HELLOSHOWRM $20 $50 15 Sep 17 Sep
Line LINESHOP15 $15 $60 15 Sep 17 Sep APP only
• Not applicable for Flash Sales and Top 100 products
• New Customers only• Limited to first 100
users only
Shopback SHOPBACK15 $15 $100 15 Sep 17 Sep All platforms
• Not applicable for Flash Sales and Top 100 products
• New Customers only• Limited to first 100
users only
SGtips SGTIPS15 $15 $100 15 Sep 17 Sep All platforms
• Not applicable for Flash Sales and Top 100 products
• New Customers only• Limited to first 100
users only
T&Cs here:https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911
Voucher Codes for Partners
21
Promo Discount Capped At
Start Date End Date Applicable Platforms
Remarks
Maybank Storewide Discount 10% $25 15 Sept 17 Sept All platforms • Not applicable for Flash Sales
• Not applicable for Top 100 products
• Limited to first 300 customers daily
• Maybank Cards Only
T&Cs here:https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911
Cart Rule
top related