10 rock your world smx east 2013 takeaways

10

ROCK-YOUR-WORLD

#SMX

TAKEAWAYS

Eric Enge

Stone Temple Consulting

Move Towards 100% (Not Provided)

No PageRank Update Since February

AuthorRank

“We don’t use it for ranking at the moment.”

“We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”

Collecting Data from Google Plus

“Show me picturesof the EiffelTower”

Conversational Search

“How tall is it”

(Not Provided)

AuthorRank

How Tall is It?

GooglePlus Shares Pass PageRank

Was This Movement Due to G+ Shares

Study Shows Otherwise

Rhea Drysdale

Outspoken Media

Jim Yu

BrightEdge

Matt Van Wagner

Find Me Faster

Rocking Your World

on the Google Display NetworkMatt Van Wagner

@mvanwagner#smx #34A

New York, New York 03-Oct-13© Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.

GDN is Sort of Like a Newsstand

The Right Area

The Right Section

The Exact Page

It’s all about Finding

the Perfect Placements

Targeting Options

KEYWORDS TOPICSPLACEMENTS

- KWDS

- TOPICS

- PLC

Interests Remarketing - CATEGORIES

Let’s Play King of the Hill

Let’s Play King of the Hill

1. Make list of sites your competitor runs on.

2. Create GDN Campaign. Target those sites.

3. Push their ads off the site for 3-4 days.

AdGooroo

MixRank

King of the Hill

1. Make list of sites your competitor runs on.

2. Create GDN Campaign. Target those sites.

3. Push their ads off the site for 3-4 days.

4. Analyze.

5. Cherry Pick.

6. Crush them.

Taking Practice Shots

Taking Practice Shots

Taking Practice Shots

You can show more

than one Ad on GDN

Practice targeting

and try to grab all ad

units on a page.

Make it a friendly

competition in your

office.

Thank You!

Matt Van Wagnermatt@findmefaster.com

@mvanwagner#smx #34A

New York, New York 03-Oct-13© Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.

Elizabeth Marsten

Portent, Inc.

SMX EAST 2013ELIZABETH MARSTEN

PORTENT, INC.

Rock Your World

SMX Takeaways

#smx#34A @ebkendo

ELIZABETH MARSTEN (ME)

• Senior Director of Search Marketing

• Pay-Per-Clip Marketer

• SEO, Social, PPC

• @ebkendo

• http://bitly.com/bundles/ebkendo/5

34

IS THIS THE YEAR FOR MOBILE?

NO, WAIT, LAST YEAR WAS

OR WAS IT 2010?

EVERY YEAR IS THE MOBILE YEAR 38

#smx#34A @ebkendo

BUILDING THE CASE 39

• Pulled YOY from 2010 to July 2013

• No mobile site, not responsive (55/100 page speed)

• Tablet ownership doubled over 2011 Holiday

• Galaxy S II & iPhone 4 – deep discounts

• Product material price increases YOY

ALL VISITS 40

ALL MOBILE 41

PLAS ERODING SEARCH

PAID 43

THE END.

I”LL SEE YOU AT QUESTIONS TIME

@ebkendo

#smx #34A

Alistair Dent

Periscopix

© Periscopix 2013www.periscopix.co.uk

Head of PPC

Periscopix

© Periscopix 2013www.periscopix.co.uk

Keyword

Proximity

Opening Hours

Device

Remarketing Status

Jennifer Wong

HasOffers

Bryson Meunier

Resolution Media

THE SMARTPHONE ALGO IS ROLLING OUT!

50

• Redirects to Mobile Homepage

• Unplayable Videos

• Smartphone Only 404s

• Slow-loading pages

• App interstitials

“UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH

51

• Responsive web design, dynamic

serving and dedicated URLs are

all supported by Google

• Google prefers RWD only if it’s

best for users

• Don’t do anything that is bad for

your users.

MOBILE SITE CONFIGURATIONS: USERS FIRST!

52

SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS

53

DON’T BLOCK MOBILE SITES

54

GOOGLE WORKING ON RESPONSIVE IMAGES

55

Bryson Meunier

Director, SEO Strategy

Resolution Media

bmeunier@resolutionmedia.com

http://www.brysonmeunier.com

http://www.resolutionmedia.com

@brysonmeunier

+Bryson Meunier

Scan to visit

m.brysonmeunier.com

THANK YOU!

57

TARGETINGTOMORROW

Annalise Kaylor

aimClear

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Annalise KaylorAssociate Creative Director, aimClear

@annabelleblue

Social media is a

tactic, not a strategy.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Social media isn’t 100% of

one person’s job.

It’s 1% of everyone’s job.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Targeting is

your friend.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Thanks!

See you next year!

Sept 30-Oct 2, 2014 • New York, NY

smxeast.com