10 reasons why mobile marketing is so effective

10 reasons why Mobile Marketing is so

Effective

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Instant

Reach

Interactive

Location Aware

Brand Loyalty

Cost Effective

Direct Communication

High Response Rate

Opt-In Marketing

Unique Individual Metrics

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• It is 2011 - consumers are using their internet enabled mobile devices to make personal and spending decisions. • Consumers are using their smartphones for everything - information, news, entertainment, shopping, research, finding local areas of interest, etc. • Based on their mobile experiences and what they see on the mobile web - they act.

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• The increasing use and dependency of consumers on their smartphones is causing a Tsunami wave in the world of marketing. Consumers are increasingly ignoring traditional marketing messages. • Going forward all businesses will need to have a mobile strategy if they want to reach out to their customers.

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1 Reach• It reaches where other media does not. • Users carry their mobile phones everywhere.

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2 Instant• Research has shown that most text messages are opened in a matter of minutes. • The "instant" factor can enable companies to create time-specific and location-specific marketing programs.

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3 Direct Communication • Mobile enables companies to communicate with consumers directly. • Unlike traditional media like TV, Newspapers, etc which is shared – mobile makes it possible to engage consumers one-to-one, which is not possible with other media.

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4 High Response Rate • Research shows that consumer response rate to mobile marketing is much higher than that for traditional media. • For ex response rate for SMS is 15% while it is around 1%-3% for as direct mail.

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5 Location Aware • Companies can execute location aware marketing campaigns - which is simply not possible with other channels. • For ex deliver a 10% coupon when a customer comes within 2 miles of your company or walks in a store.

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6 InteractiveTwo-way communication makes the mobile channel very powerful and compelling for companies.

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7 Cost Effective • Mobile technology like SMS, Mobile Websites, QR Codes, etc is much cheaper than traditional media. • Advertising in traditional media like TV, Newspaper, etc can be very expensive.

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8 Unique Individual Metrics• The metrics generated out of mobile marketing campaigns is on a per-user-basis as opposed to general data for TV/Newspaper campaigns.

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• This data can be used to further optimize your mobile marketing programs and gives rich insight into customer trends/preferences /habits.

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9 Opt-In Marketing • Consumers are increasingly opting in for coupons, discounts and information which interests them. • That makes mobile coupons and other customized personal deals very effective.

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10 Brand Loyalty• Mobile is more than just a marketing channel. • It is a channel to serve and your customers anywhere, anytime and in a personalized manner.• Consumers tend to share reviews and refer products/ services to their friends using mobile social media.

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Each of these factors contributes to the unique value proposition of mobile.

Companies can customize their mobile marketing strategy and leverage each one of them to maximize benefit from this platform.

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