10 reasons to migrate to epub3 & html5
Post on 09-Feb-2022
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10 Reasons to Migrate to EPUB3 & HTML5
John Wheeler SVP Strategy and Emerging Technologies Content Solutions
1!The Times…They’re A-Changing
Nothing is Simple Anymore
A Rapidly Changing Part of Our Business
A Rapidly Changing Part of Our Business
A Rapidly Changing Part of Our Business
CREATION
CONVERSION
MARKUP
ENHANCEMENT
MANAGEMENT
DISTRIBUTION
2!The Market is Huge
E-Consumption of Content is Only Going to Increase
60% MOBILE INTERNET TRAFFIC
3% OF THE WORLD’S INTERNET T R A F F I C COMES FROM A MOBILE DEVICE
M O N E T I Z A T I O N
129% OF THE MOBILE SECTOR IS GROWING.
ANNUAL GROWTH RATE OVER THE PAST 4 YEARS
OF ADULTS IN THE U.S. OWNS A TABLET OR E-READER
1.7 billion units in 2015
Mobile and Tablet Usage is Skyrocketing
96% OF SMARTPHONE CONTENT CONSUMERS DOWNLOAD A N A V E R A G E O F 36 APPS, 14% OF WHICH ARE PAID
Mobile and Tablet Usage is Skyrocketing
ANDROID
OTHER O
PERATING
SYSTEMS
Mobile and Tablet Usage is Skyrocketing
Video 22%
Entertainment Content 21%
Books 21%
Weather Content 19%
Today’s Smartphone User
54% O F M U LT I P L E MOBILE DEVICE O W N E R S PREFER USING T H E I R S M A R T P H O N E
Today’s Smartphone User
Today’s Smartphone User
Today’s Tablet User
74% U S E T H E I R TABLETS DAILY
Mobile and Tablet Usage is Skyrocketing
92% O F V I D E O S W A T C H E D I S S H O R T - F O R M N E W S A N D ENTERTAINMENT
Mobile and Tablet Usage is Skyrocketing
P A I D A P P S ACCOUNT FOR
OF ALL TABLET A P P S D O W N -LOADED IN THE P A S T Y E A R
23%
IN APPS SOLD IN 2012 $2.6B
Mobile and Tablet Usage is Skyrocketing
3!Creeping Up on the Promise of Author Once, Deliver to Multiple
Multiple Device Formats Multiple Output Formats
A Step Towards Sorting Out Competing Formats and Displays
ePUB2 ePUB3 .mobi .prc
enhanced ePUB
PDF HTML5
Some Support on All of the Important Platforms
4!Leverage the Media Capabilities of the Delivery Platforms
§ Animation § Video § Audio § Interactive Exercises § End-of-Chapter Quizzes § Citations § Links § Footnotes § Maps & Geo-location § RSS Feeds
Up the Ante with Media Enhancements
§ Production cycles § Programming needs § QA requirements § Applicability to specific
delivery device(s) or player(s)
All with their own
§ Production? § Integration?
§ Imbedded § Downloaded from system
§ QA? § Graceful degradation on limited devices?
Who owns the
5!Simplify Production Activities
Tools and Processes Easily Adapted
Media and Enhanced Content Content Production
Simplified conversion (If required)
Typesetting/Layout includes markup ¶
Templated designs
Re-flowable text
Tests, quizzes, and reporting
Graceful degradation on limited devices
Defined rules for media and enhanced content
HTML5-based interactivities
Well-defined content types
6!Reuse/Repurpose Existing Content
Leveraging Mature Procedures and Processes
Paper
Image
XML
Word
App Files
XHTML ePUB Output
Scanning
OCR
Text/Image Extraction, Structuring
Text/Image Extraction, Structuring
Rendering QA
7!Alternate Language Support
CSS Enables Typography for Many Different Languages and Cultures
§ Support for vertical writing § Attribute for alternate script renditions
of language-specific metadata § Page-progression-direction attribute
allows content flow to be globally specified § EPUB3 supports imbedding of fonts
8!Accessibility
Built-in Support
§ Aural renditions of content § Media Overlays provide the ability
to synchronize the text and audio content § EPUB3 provides a number
of text-to-speech (TTS) facilities § Easily Defined Reading Order
9!HTML 5
HTML 5: The Basis for EPUB3
§ Base Language of EPUB3 § Most HTML5 Features = EPUB3 Features § EPUB3 is composed of HTML5, CSS, and JavaScript § Dedicated e-Readers need to catch up
AS EPUB3 PROLIFERATES, THERE’S NO REASON FOR EPUB3 SUPPORT TO CONTINUE SUBSTANTIALLY L A G B R O W S E R S U P P O R T
10!Structured and Complete Feature Set in Place
Defined Features Available to Drive Content Production
§ Publication Resource § Foreign Resource § Core Media Type Resource § EPUB Content Document § XHTML Content Document § SVG Content Document § EPUB Navigation Document § Scripted Content Document § Top-level Content Document § Core Media Type § Package Document § Manifestation
§ Unique Identifier § Package Identifier § Manifest § Spine § Media Overlay Document § Text-to-Speech (TTS) § EPUB Style Sheet (or Style Sheet) § Viewport § CSS Viewport § EPUB Container (or Container) § EPUB Reading System (or Reading System)
You have thousands of smart people working for you
Tremendous Support for EPUB3 Activities
John Wheeler SVP Strategy and Emerging Technologies Content Solutions john.wheeler@spi-global.com www.spi-global.com
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